There is no such thing as a free lunch in life. However, you still have this concept in SEO. You get many links free of cost to your website from unpaid search results. This is the concept of organic search traffic. You need to increase organic search traffic in order to improve traffic to your website.
The Organic Search Traffic Concept
- 1 The Organic Search Traffic Concept
- 2 The Importance Of Organic Search Traffic
- 3 Ideas to Increase Organic Search Traffic to Your Website
- 3.1 1. Distinguish between your website’s good and bad links
- 3.2 2. Disavow the bad backlinks
- 3.3 3. Having an FAQ page for your website helps
- 3.4 4. Contribute to reputed websites
- 3.5 5. Keyword research is very important
- 3.6 6. Your Meta tags have great value
- 3.7 7. Quality Content always pays
- 3.8 8. Internal links do matter
- 3.9 9. Entice readers to link up to your website
- 3.10 10. Continuous monitoring of your backlinks is essential
- 4 Inference
- 5 Final Words:
This is not a new concept at all. Whenever you search for something on the internet, you normally type out a few words relating to your search item. The search engine lists out certain possibilities based on the relevance to your search terms. These are unpaid search results as opposed to the paid results such as PPC clicks etc. This is known as the Organic Traffic concept.
The Importance Of Organic Search Traffic
Prior to the 2012 Penguin update, the Black Hat SEO techniques had a field day. The Penguin Update stopped them in their tracks following which one cannot use illegitimate ways to boost their search engine rankings. This brought the Organic SEO search traffic to the forefront.
The use of the right SEO strategies can increase the organic search traffic. The best part of this kind of traffic is its consistency. You can use the following tips to increase your organic search traffic.
Ideas to Increase Organic Search Traffic to Your Website
Backlinks are an important aspect determining your SEO rankings. There are people who feel that backlinks are on their way out of popularity but people like Matt Cutts, former head of Web Spam Team at Google, feel that backlinks will constantly remain in the picture. Your website needs backlinks to compete with the authority websites in the industry. However, you should be aware of the source of the backlinks. You know that all backlinks are not good but at the same time, all are not bad either. Identify the good and the bad backlinks. Analyze the same and take efforts to reduce the number of bad backlinks. In this way, you attract organic traffic to your website.
How do you identify a good backlink?
This video tutorial will help you to determine the quality of backlinks. We shall list out a few characteristics of the good backlinks.
- The source of the link is from a reputed website
- The link should be from a detailed article
- The do follow backlinks are the best
- Backlinks added by an editor are normally good
- A link from a website with a good domain authority is a good one.
Post the Penguin update, Google allowed you the facility to disavow and remove the bad backlinks. The first step is to identify bad backlinks. We shall now look at the procedure to cleanse them from your website. The easiest way to do so is the Google Disavow tool.
Using this tool is very easy. You have to follow two simple steps to disavow every bad backlink from your website.
- Download the list of links to your website.
- Upload this file to intimate Google that you wish to disavow these links.
On the Google Disavow links tool page, you will get the option to choose your website. Click on the Disavow links option and choose the uploaded file. Your job is over.
This will reduce the number of bad backlinks thereby increasing the proportion of flow of organic traffic to your website.
3. Having an FAQ page for your website helps
When you run an online business, you have clients having their individual doubts. You have to clarify them. Instead of replying to each of their queries by email, it is always better to have an FAQ section in your website. In this way, you can cater to their doubts.
This is a nice way of generating organic search traffic because people tend to type such questions on the search engine seeking their answers.
4. Contribute to reputed websites
If you are a quality blogger, you can always guest blog for reputed websites in your niche. Such websites do invite quality opinion from experienced bloggers. This is a nice way to introduce your website to a reputed community. This can get you organic SEO search traffic as well as good backlinks.
The quality of the websites plays an important role. Blogging on a low-quality website can have dangerous repercussions in the form of bad backlinks. Choose your website with care and increase organic search traffic.
5. Keyword research is very important
Whenever you talk about SEO, the topic of keyword research comes into the discussion. The right kind of research can help you determine the searches people make on the search engines. Using long-tail keywords is of paramount importance. They are more valuable as you can rank them easily. Use these keywords in your blogs. Your website will automatically get a lot of organic search traffic.
The Meta data and the keywords are the first things that search engines look at when a user types in his search items. In case they match with your Meta data, your website has a better chance of securing a higher rank on the search engine.
Therefore, to increase your organic search traffic, you should ensure the following.
- Pay great attention to your Meta data, keywords and optimize them.
- Your image titles, ALT etc also require optimization.
- Include your primary keywords in the initial paragraphs. Avoid any kind of keyword stuffing.
7. Quality Content always pays
There is no alternative to quality content. Writing content of consistently high quality will attract good backlinks. You can also expect to get social media shares. All these achievements can help in boosting the user experience.
Please note that we have used the word ‘consistently’ while describing your quality content. It is always better to write quality articles and avoid the junk ones. The field is getting extremely competitive today with many people resorting to writing quality blogs. You need to stand out from this crowd if your nurse the ambition of improving organic traffic to your website.
We have already discussed the importance of eliminating the bad links and improving the quality of links to your website. One of the time-tested ways of doing so is to improve the internal linking within your website content. You can always link up to quality posts you have written in the past in the same niche. This will improve the quality of the links. You can choose your anchor text as well. In addition to engaging the attention of users visiting your website, these internal links can increase the non-paid traffic to your website.
You should concentrate your efforts on reducing the bad backlinks and build up your good ones. Disavowing the bad backlinks is one way of eliminating the old ones. Avoid attracting new bad backlinks by constantly updating your Disavow links profile. Another way to improve your ranking is to attract good backlinks. Encourage your readers to link back to your website. They need not do anything but click on the small widget you post at the bottom of your post. This is very much similar to the social media sharing links. By embedding such an option, you are making things easier for the user.
If your website content is interesting enough, people will automatically link to your website without you asking them to do so. This can improve the flow of organic traffic to your website.
You have done all the hard work of attracting the good backlinks. You have eliminated the existing bad backlinks as well. The final step is to ensure that you do not attract new bad backlinks. Analyzing organic search traffic is very important. This requires continuous monitoring of your SEO progress.
This is a never ending process. You can take the help of backlink analyzing SEO tools for automating the reporting process. This is a very simple procedure. These website tools can help you by informing you whenever any of your backlink gains or loses value. This is one of the best methods of ensuring that you do not attract any bad backlink.
You can see that it is not a difficult thing to analyze your organic search traffic. If you follow the above steps, it should be an easy task. It is always goofed to monitor your SEO progress on a regular basis and ensure that you do not attract bad backlinks.
You have just seen the ten best ways to increase search traffic to your website. The most important one is maintaining the quality of the content you write. This proves that quality is always more important than quantity. These tips can make analyzing organic search traffic very easy. You need to do this activity to stay ahead of the competition.