What is the key to marketing? “Do not sell anything to people. Induce them to buy it from you.” Remember the famous quote of Albert Einstein, “Strive not be a success but rather to be of value.” This is a psychological quote but it has tremendous value in marketing as well.
In this competitive world, the regular methods of marketing including internet marketing are tough. Content marketing holds the aces as far as marketing today is concerned. This article will discuss seven popular Content Marketing Toolkits that can help you to march ahead of your peers.
What is Content Marketing?
It is nothing but telling your story in the manner people like to hear. If you have a unique voice, people will flock to your content. However, this entails using the right kind of digital marketing tools. Without wasting any further time, we shall dive into the seven Content Marketing Toolkits that can help triple your search traffic.
Content Marketing Toolkits
Post the 2012 Penguin Update, there has been a tremendous revolution in SEO. It is more valuable to remove backlinks rather than build them. SEMRUSH is one of the best available content marketing tools today.
What does SEMRUSH do? In marketing, it is important to know what you do. It is more important to know what your competitors do. Being aware of their next move can help you to plan your course of action. SEMRUSH helps you with your keyword research, track backlinks, and enables your content to rank higher in the SERPs. It not only helps you to build quality backlinks but also helps you identify the bad ones.
Your objective is to secure a high rank on the search engine. Using a tool like SEMRUSH can help you to achieve this objective. You have access to facilities like crawl reports, Site SEO Audit, KW Position Tracker, HTTPS Audit, and much more. Successful marketers follow this tool to remain ahead of their competitors.
2. GOOGLE ANALYTICS
Data Analysis is the cornerstone of any content marketing campaign. What do marketers do to remain ahead of the competition? Knowing your strengths is important. Being aware of your competitor’s strengths and weaknesses are essential. Your strategy should revolve around your strengths and your competitor’s weaknesses. The Google Analytics tool will help you in this matter.
It will also help you in understanding whether the targeted keywords are directing the traffic towards your website. It helps you to analyze the areas where you are doing well and where you require the push. This internet marketing tool can determine how much traffic your content is generating. This can enable you to tweak your strategy according to the demands of the market.
Remember, in marketing, you should concentrate on what the customer wants rather than giving him what you think he needs. Every content marketer worth his salt must have used this tool. This tool can help to spruce up the traffic towards your website. Ignore this tool at your own peril.
Improvisation is the key to success everywhere in life. One needs to improvise, update, and be ready to take the advertising campaign to the next level. Curata can help you achieve this particular objective.
Nobody can be an expert in this field of content marketing. Every kind of content has its blind spots. Using this tool, you can create data-centric articles that can help drive traffic towards your website.
Streamlining your content production is easy using Curata. Having a predictable content supply chain is important. Curata helps you to analyze your marketing techniques and determine the impact of the sales pipeline. All the major players in the industry use Curata to fine-tune their content marketing campaigns.
Using Curata’s self-learning engine helps you to discover the best content on the internet. Organizing and contextualizing your content is easy using this particular tool. You need to publish and promote your content. Curata can be of great help in these aspects as well.
4. HEMINGWAY EDITOR
The content is the heart of any content marketing campaign. Having a healthy heart is beneficial to our body. Similarly, outstanding content can help drive traffic towards your website.
Why do the film celebrities spend so much time perfecting their looks and appearances? Their face is what makes them popular. A flawless face can make heads turn. Similarly, flawless content can make people go through the same repeatedly.
You need the services of content editing tools like Hemingway Editor to fine tune your content. This tool highlights the complex sentences and urges you to simplify them. The main aim of this tool is to help you edit the content so that people are able to read and understand the same.
Use this tool to polish your grammar and usage of words. Sometimes, being simple is the most difficult thing to do. This content marketing toolkit can change your approach towards publishing content. Using this tool is very easy. The greatest aspect of this tool is that it is freely available. Use this tool and ascertain the readability quotient, Higher the quotient, simpler is the content. Content marketers should use this tool to their advantage.
Grammarly is a popular proofreading tool as well. However, the full edition of Grammarly is not free.
Efficiency is the key aspect of any content marketing toolkit. You can find hundreds of toolkits in the market but the efficient ones stand out. Buzzsumo belongs to this category.
The best quality of this tool is its user friendliness. Even a child can use this tool with ease. It can help you find out the best available content in any niche. It also enables you to find out the influencers who can help promote this content.
Using this tool, you can find out which content can perform, given a set of keywords. This enables you to steal a march on your competitors. You get information about the people who shared your competitor’s content. You can use the same contacts and let them know that you a better content available for them to share.
This is one of the most popular digital marketing tools available in the market. It can help you find the right Google search tags thereby giving your content marketing campaign the perfect boost.
6. SOCIAL PILOT
We agree that you have the best content in the world. However, it this enough for you to triple your search traffic? It can surprise you that the answer is in the negative. Good content is just one link of the chain. It is imperative for people to know that you have the best content. This awareness completes the chain.
The question is how to do marketing of your content. You have social media to help you in this matter. One of the best content marketing tools is Social Pilot. Using this tool is perhaps as easy as eating pie. You have to post your content on Social Pilot. It will automatically share your content across all social media platforms.
One of the noted features of this tool is the facility of sending recurring tweets. You can schedule the transmission of the tweets in a phased manner. The tool takes care of these aspects beautifully. This saves a lot of time on your part. The best part of this tool is that it can cater to multiple social media accounts as well.
7. CONTENT IDEA GENERATOR
What is marketing? Marketing is the art of making people buy your content. They will do so only when they identify with the content. Hence, content writing is important. Giving it a unique compelling headline is all the more important.
Dog biting man is not news but man biting dog certainly is. The headlines do matter a lot. Every article should have the perfect headline that makes people sit up and take notice. You can use this tool, Portent Content Idea Generator to generate the right kind of headlines.
Using this tool is easy. One has to type the target keywords for this tool to generate the most compelling headlines. This can force people to have a second look. If you manage to do so, you have won half the battle.
This tool analyses innumerable Google search tags before coming up with the best possible result. If you do not like the same, you can generate an alternative title. This content marketing tool can eliminate the ordinary titles and help you come up with the most innovative ones that can help triple the search traffic towards your website.
Content marketing is not rocket science that is difficult to master. Anybody can do so. One of the most successful content marketing ideas is to walk the extra mile. Remember, the extra mile does not have any traffic jams. Using the content marketing toolkits mentioned above, you can definitely triple the search traffic that comes towards your website. Hard work pays but smart work pays better. Hence, it is better to work smart rather than work hard.