Bill Gates had said once, “If your business is not on the internet, then your business will be out of business.” People thought he was kidding. If you see the situation today, you will feel that he was obviously not. E-Commerce has grown in leaps and bounds over the years. The competition is such that you require extensive marketing just to stay afloat in the business. This brings us to the topic of attracting organic traffic E-commerce. We shall discuss the tips using which you can generate organic traffic to your e-commerce website.
How is Organic Traffic Different from Paid Traffic?
- 1 How is Organic Traffic Different from Paid Traffic?
- 2 The eCommerce and Organic Traffic Connection
- 3 Tips to Generate Organic Traffic
- 3.1 1. Concentrate on Product Descriptions
- 3.2 2. Encourage Customer Reviews
- 3.3 3. Make it Easy for the Customer
- 3.4 4. Increase Your Site Loading Time
- 3.5 5. Link Building is Great SEO
- 3.6 6. Responsiveness is The Key
- 3.7 8. Community Forums Play a Great Role
- 3.8 9. Images Can Do the Talking
- 3.9 10. Maintain Security
- 3.10 11. Interlinking Can Help
- 3.11 12. Include Seasonal Products
- 3.12 13. Update the Pages Frequently
- 3.13 14. Tally URLs
- 3.14 15. Use Meta Tags Wisely
- 3.15 16. Optimize Internal Search Function
- 3.16 17. Promote your Local Stores
- 3.17 18. Promotion of Content is Important
- 3.18 19. Video Advertising Helps
- 3.19 20. Have a Dedicated FAQ
- 4 Inference
- 5 Final thoughts
In very simple words, organic traffic is free traffic. The website owners do not have to pay anything to receive such traffic. In the case of paid traffic, the website owners have to pay for the advertisements that they put up on social media sites and other websites like Google.
The eCommerce and Organic Traffic Connection
E-commerce websites love organic traffic for the simple reason that they do not have to pay anything to receive them. It does not affect their budget. Hence, it is important that they understand how to generate organic traffic on an E-commerce site. These tips can be useful.
Tips to Generate Organic Traffic
The eCommerce websites should do well to go through these tips on how to optimize E-commerce website.
1. Concentrate on Product Descriptions
Usually, you find a number of products having similar features save for one or two. People have the tendency to copy-paste the common features. It is better to refrain from doing so. Writing individual product descriptions for each product is advisable.
2. Encourage Customer Reviews
A majority of people buy from eCommerce websites after reading the user product reviews on the website. Encouraging the users to write consumer reviews is a sure way to generate organic traffic. Include the negative reviews as well so that it looks genuine.
3. Make it Easy for the Customer
Building a simple site exploration is crucial for enhancing user experience and optimizing SEO for an e-commerce website. The customer should not find it difficult to navigate through the website. The last thing you want is the customer leaving the website midway because of the difficulty in navigating through it.
4. Increase Your Site Loading Time
The customer has a very small attention span. Slow loading of the web pages is a sure sign that the customer will not return again. The key is to optimize the loading time by using images of lesser resolution. You can also try out using smaller images. You can use the Zoom-in feature to enhance the size of the image.
5. Link Building is Great SEO
One of the best ways of improving SEO for an e-commerce website is to ensure quality link building. The more the number of links, the more the number of visitors and thereby greater conversion rates. However, one should be careful of black hat SEO techniques.
6. Responsiveness is The Key
The days of using the computers or laptops are dying a gradual death. People generally use their mobiles for doing their e-commerce activities. Hence, it is better to ensure that your website is a responsive one capable of functioning on all internet access devices.
7. Social Media Share Buttons Do the Trick
Social media integration is the key to success in any business. Integrating your product pages with social media share buttons can enable people to share information directly from the website. This is great from the SEO point of view as well because this denotes trust in the website. Hence, it becomes easy for the search engines to rank your e-commerce site.
8. Community Forums Play a Great Role
Allow your customers to exchange information on various community forums. Have a forum where they can share their experiences and information about the products. One should remember that a satisfied customer is the best brand ambassador for the company.
9. Images Can Do the Talking
Include as many images of the product from various angles. People are used to touching and feeling the product before they buy it. They would love to look at the images from different angles and satisfy their instincts. However, one should be careful to not affect the loading times.
10. Maintain Security
People use their credit cards and bank account details to make the payments. Keep your e-commerce website safe from hackers. These websites are often the most vulnerable as far as hacking is concerned. Ensure that your website has the HTTPS encryption and the SSL certificate. This can increase the customer confidence in your website.
Internal linking is a great SEO technique. It makes it easier for the viewer to jump between products on a single page or from page to page if you have the right kind of internal linking in place. This can increase the customer participation by reducing the time taken for each transaction. It is great from your SEO angle as well.
12. Include Seasonal Products
Seasons do have a flavor in all countries. In the US it could be the Halloween or Christmas seasons. In India, it can be Deepavali or any other major festival. People usually do a lot of purchases during these times. Having a separate page to cater to seasonal goods is a great idea. It also allows you to provide discounts on such goods separately.
13. Update the Pages Frequently
As a customer, the most irritating feeling is when they encounter the Error 404 message. Usually, the products might be outdated or out of stock. Hence, you might have removed the page from the website. The Search engine does not know this fact and hence flashes the Error 404 message. Updating your web pages by removing these empty pages is a good way of attracting organic traffic on an E-commerce site.
14. Tally URLs
Using long tailed keywords as product page titles are the norm today. A glance at any Amazon web page will confirm the fact. However, one should note that the URL literally says everything about the product. It is important for the e-commerce website to match the URLs with their product titles. This can improve customer experience a great deal.
15. Use Meta Tags Wisely
Google allows you to use your keywords in the Meta tags and descriptions. Google does not read the Meta tags but the customers do so. Therefore, it is an intelligent idea to have aesthetically described Meta tags. It should be able to catch the customer’s attention immediately.
16. Optimize Internal Search Function
This is very important because the customer should not leave the website without finding the product he seeks. You should make use of appropriate filters and lead the customer towards the product in the fastest manner possible. This is one of the best ways to improve customer patronage and generate organic traffic to your e-commerce website.
17. Promote your Local Stores
The online store is the best way to promote your local physical stores as well. Usually, when people search for the online store, they use the facility of Google maps. This will automatically direct them to your physical store if it is located near to the customer’s residence. This can improve your physical store’s sales as well.
18. Promotion of Content is Important
Use the services of a local celebrity to promote your online store. They have a great following in the particular areas where they reside. They can influence people to opt for a particular store. This can automatically increase web traffic to your online store.
19. Video Advertising Helps
One of the best ways of improving the organic search is by uploading videos of your store on YouTube. An overwhelmingly large number of people view YouTube videos. This method of advertising is one of the surest methods to generate organic traffic e-commerce.
20. Have a Dedicated FAQ
Customers can have their questions and doubts. You should be in a position to answer them and include the same in the FAQ section. Many prospective buyers have a habit of going through the FAQ section before buying from the online shops.
Organic traffic is free. You have to follow the 20 steps listed above to see an increase in the organic traffic to your e-commerce website. However, you should ensure to cater to the shipping and returns/replacements promptly and to the best of the satisfaction of the customers. Customer service still holds the key. It does not matter if you follow the online or the offline sales method.
We have listed out 20 tips that can help the e-commerce website to generate organic traffic towards the website. This is important in today’s competitive environment. One should ensure that there is no compromise on customer service. He can make or break your reputation within no time. Following these 20 tips diligently can help you understand the organic traffic e-commerce connection.
What’s your take on driving maximum organic traffic to an e-commerce site? Do share your feedback or suggestions.