Have you been wondering, ‘What to do to make Google love my content?’ If yes, then this Complete Guide To Make Google Love Your Content will give you a clear picture on how exactly this can be done.
Google only focuses on what the user wants and believes in delivering it speedily. It connects people searching online with the most relevant information. If you want Google to love your content, give it the content which will be loved by its consumers. And your job is done!
For every business, it is essential to create and distribute high-quality content on the Internet. Original, new and useful content is highly appreciated by the users online. They intend to fall for such content instantly. They further promote the content to their network if found relevant.
You can have Google’s eyes on your website or content by creating content that is interesting, unique and useful.
What is the significance of Content to your business?
- 1 What is the significance of Content to your business?
- 2 The 5-Step Ultimate Guide To Make Google Love Your Content
- 2.1 Step 1: Recognize/Analyze Your Search Trend
- 2.2 Step 2: Link Your Website/Blog To Google MyBusiness
- 2.3 Step 3: Getting The Knowledge Of Clicks
- 2.4 Step 4: Craft Your Meta Title, Meta Description & Headline Carefully
- 2.5 Step 5: Encourage Link Building To Your Website
- 3 To Conclude
Every article claims Content Is King. True it is! Websites or blogs with high-quality, relevant and engaging content increase Google ranking.
Great content is useful in a number of ways. It drives traffic. It helps in creating fans as they find value in the information provided by you. Quality content updates in regular intervals improve your brand appeal as well.
Being one of the significant ranking factors, content takes a step further by focusing on the algorithm of keywords which is the most important parameter of SEO.
But keep in mind, you write for readers as well and not just for Google.
Quick SEO Tips:
- Create 100% original content for your website or blog.
- Add keywords to the article title, URL and article content.
- Share your articles across all social networking platforms.
- Keep providing your consumers with new content on a regular basis
- Do not sound promotional in your communication.
- Create a copy that connects with readers.
- Add CTA to your content.
The 5-Step Ultimate Guide To Make Google Love Your Content
Even if Google doesn’t like your content much, you can still make it up to it. Here’s how you can do it. Read on.
Warmup Tip: Register your site with Google Search Console.
Step 1: Recognize/Analyze Your Search Trend
Start by analyzing your website search trend. To understand the trend, it is important for you to learn how many Google searches show your site content. And this can be done with the aid of one good search analytics tool.
Google Search Console is a great tool to monitor Google Search results data for your online properties. The detailed Search Analytics Report shows how often your site appears in Google search results.
By learning the trend and picking out the low points for your website, you can easily improve your site’s search performance by taking necessary actions as it comes down to content.
How To Do:
- Go To Google Search Console.
- Add your website domain to connect to Google Search Console.
- Upon verification, when you open Search Console, go to Search Traffic.
- Select Search Analytics from the drop-down menu.
Here, you shall land on the page where you can see the numbers on exactly how often your site appears in Google search results. Clicks, Impressions, CTR and Position are the metrics that have to be taken into account in studying the trend. Next what you do is, filter by the search query. By doing this you shall find out what search words result in rankings (and visits) for your site.
Study every metric carefully to have an idea of what type of content is working and what not. Discuss with your experts and brainstorm the kickass ideas to overcome shortcomings.
Step 2: Link Your Website/Blog To Google MyBusiness
Getting registered/verified on Google MyBusiness helps you grow your business geographically. Google MyBusiness is a tool that helps a website/blog appear in relevant geographic search results. It also ensures visibility on Google Maps which eventually filters the search results with your link for people who search for a similar business in the area you operate.
Step 3: Getting The Knowledge Of Clicks
Visitors and clicks are the two major components for a website to grow at the end of the day. It is vital for every business to study the relationship between the number of search impressions of the site and the corresponding click-through rate.
The click-through rate basically gives the number of people who find the content useful and actually decide to click & go to the very page.
Websites getting sufficient amount of clicks and visits must be doing a great job with Google-friendly content and SEO. On the other hand, it is very common these days that the websites display for a keyword and do not get clicks. Is your website too going through the same problem? If yes, there could be multiple reasons leading to less or no clicks at all. Poor content, unrelatable topic angles, boring/dull headlines, irrelevant/gloomy description or improper SEO fulfillment are few to name. Your audience might not consume your content the way you anticipated.
Now, how do we break through this problem? Identify which landing pages receive the search traffic and to what extent.
In Search Console, click on the keyword query. A tabular data shows up with Clicks, Impressions, CTR and Position. The scenario that you are most likely to witness – Keywords that have achieved a lot of impressions, but resulted in few clicks. Now you know, what content is getting liked and what not.
Step 4: Craft Your Meta Title, Meta Description & Headline Carefully
Despite the fact that Google announced back in 2009 that meta tags and description won’t have an impact on the rankings of a web page algorithmically, Meta tags & descriptions remain a vital part of on page optimization. They are one of the most basic elements of SEO.
Still playing an important role in a site’s SEO, meta tags and descriptions should be used carefully. A piece of content with a well-written meta description with relevant keywords is more likely to rank higher in the search result. Significantly improving click-through rates of the website, meta tags are the elements that search engines read to check if the search keywords are related to the displayed content or not.
Moving on to keywords, search engine optimization cannot happen without keywords. Hence, keywords should be the first thing you lay hands on when you get into producing content for your website or blog.
A Keyword is a specific phrase that helps in driving traffic to a specific URL. People use these phrases for searching the desired on search engines. It is basically what they type in the search box. Now, mind that, every keyword can be a search term, but every search term cannot be a keyword. When writing for SEO, we play around certain phrases relevant to the topic in order to rank higher in search results and drive visits. Be sure to make sure of the quality broad keywords and long-tail keywords. An ideal write-up is a perfect blend of the two.
What are the right keywords and how do we find them?
Choosing the right keywords to optimize a website or blog is the most crucial step to a successful SEO campaign. Today, when the web is densely populated with sites on similar topics, it is really tough to find out content that is relevant and reliable. Hence, search engines came up with the algorithm to help the visitors get what they desire easily.
The algorithm helps in refining or filtering the search results on the basis of relevance and quality for visitors’ utmost ease. Thus, it becomes really important for the websites or blogs to come up with relevant keywords that describe the content of their website.
You can take help of Google Keyword Planner to identify relevant keywords for your business. Also, there are beneficial tools on the Internet that help you identify the keywords you are ranking for. SEMrush is one such good tool.
Golden Rule: Write Headlines That Grab Reader’s Attention
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
A headline or title is something that sells your content. It is a decision-making component of any article or blog that wins the reader or loses him. A catchy headline convinces your audience to click, read and respond to your copy.
7 easy tricks to help you write catchy headlines/blog titles:
- Keep it simple and direct
- Ask a provocative question in the headline
- Use numbers
- Use interesting adjectives – Effortless, Free, Fun, Essential, etc.
- Use unique rationale – Reasons, Facts, Secrets, Tricks, etc.
- Use what, why, how, or when
- Should be unique, useful and convey a sense of urgency
Step 5: Encourage Link Building To Your Website
Getting hyperlinks from other websites to your own is link building. With link building activity, users get a way to navigate between pages on the internet. You can easily get google to crawl your site by bringing this into practice. Be noted that links are a vital factor in Google’s algorithm.
Link building is considered to be one of the hardest parts of SEO. Recognizing and assuring quality link-building can assure you ahead in SEO and competition. According to Google, backlinks are the ‘votes’ for your site content.
- More visibility in search results
- More traffic from other websites
- High-quality incoming links
- Helps in getting indexed in search results quicker
- Content is considered valuable
- By asking other blog/site owners to add links to your content. Do not ask anyone and everyone for the backlink. Pick the ones that are relevant to your business niche and contain interesting/helpful articles for the consumers.
- By generating keyword-rich content on your blog/website. If the content published by you is useful for the audience to consume, a proportion of that relevant audience will create backlinks to them).
ALERT! Creating thousands of backlinks (that’s way too much) is also not a healthy practice. Avoid getting involved in any such activity. Google can and will penalize your site if it considers your backlink spamming.
Always remember, the more you are aware of your audience, the more are the chances of the success of your business. Knowing your audience doesn’t just mean knowing who they are, from where they are or what they like. Getting acquainted with your prospects involves the activity of actually learning how they consume content and at what frequency.
The essence clearly lies in exploring more about your search audience. In other words, it is the need of the hour in today’s competitive world.
Resorting to aforementioned steps, you can get Google to index your site and give the content that it craves for. The one that provides the most value to searchers on the search engine. Bottom line!
Here are some other tips on how to make Google love your content.