Often while you plan ahead, the most common concern that comes up is the future idea of reaching a mark in the coming years. Like, we all have been asked and bugged with a common statement – Where do you see yourself in five years?
Whether you are being interviewed or questioned over your marketing plan; a strategy becomes a must to measure success or display a path for it.
Predicting future is not only an anxious task but is very crucial for a plan to achieve its success. In this blog, we will be focussing on the future of Content Marketing – its deciding factors & industry predictions.
Now counting the future or at least predicting it, Content Marketing has a lot in store. Be it the scope of making it big as a marketing strategy or adding new modes of effective communication that can drive through the target audience.
Before making a future prediction about Content Marketing, it is of prime importance that we note the changes that have occurred in the last decade.
There has been a sea change if we consider this interactive marketing form. Though the evolution still deepens down its roots, some factors that have grown and will evolve in the coming times are –
The Deciding Factors
1. Language
This basic mode of communication has been evolving for ages and the evolvement process seems endless. Every hour there is a new addition to the dictionary, whether they are colloquialism or informal language, the count in legal content is increasing day-by-day. Though the idea is to simplify the information and increase the reach to a wider audience.
This can fall on either side, good for people who are not Native English speakers but might have a different result for more than half of the world’s population who have English as their official language.
We may soon see it becoming a combination of formal language, colloquialism, and region-specific vernacular language.
2. Reach
The content was never this widely and easily available. Basic circulation platform for content being newspaper and magazine which reached out to a major share of population limited majorly within the educated and urban population. Cracking down this limitation, the smartphone era has flipped the coin and changed the way content can be the best and most effective way of marketing within a wide audience that can be categorized too.
In today’s time, content is being consumed by the audience on a large scale. This audience does not necessarily comprise of avid readers. Short or running content, visually loaded content and engaging content are few of the options loved by the audience those contribute to the unprecedented section of the population.
3. Images
Images are always considered to be expressing out a thousand words at once and this was the sole reason why they were used along with content marginally. But with evolvement over the time, content has simply turned image-intensive. This idea is a result of encouragement by the audience that finds is very easy to connect, relate and understand quickly, without wasting much of time.
Time is everything, remember! This reason has added to the popularity of visuals in content and starts a new form well known as visual content.
Now the visuals are not limited to just pictures, a wide collection of visuals include videos, info graphics and various other forms of content presentation. The ‘listicle’ format already uses multiple images and videos and it remains to be seen how content manages to balance out the use of language and imagery in the future.
4. Overload of Information
With time passing and development of too much content, the chances of information getting overloaded are very bright. This can definitely be the biggest harm to Content Marketing.
There have been registered incidences where many websites got involved in fake advertising, sensationalism, and duplicity with irrelevant and inaccurate content just to drive audience attention.
This practice or factor is not only harmful but equally dangerous for business organizations that are practicing or are willing to take their hands on Content Marketing. With the web already flooded with information, chances of competitiveness and unethical conduct to grab the attention of the target audience will shoot up.
For a better future that will improve the marketing scenario, this factor has had to be controlled in the long run.
What The Predictions Have To Say
1. Brands Will Get More Creative With Format
Content marketing has fundamentally been tied in with blogging, e-books, and other composed substance sorts that produce email supporters. These systems keep on prevailing, however, brands should be more inventive with their substance’s arrangements to get through the clamor.
The visual content will turn out to be more critical as web indexes show signs of improvement at perusing and dissecting pictures to figure out what truly matters to your site. More gifs—yippee!
2. Messaging Will Become More Niche
With all the more new participants into the immersed pool of substance advertising in 2017, we have to quit going abnormal state and begin getting down to the quick and dirty.
3. Video Will Reign Supreme
We adore videos. That is the reason we began this arrangement. Advertisers concur that recordings bring the most elevated ROI, and we’re accomplishing a greater amount of it. As indicated by Syndacast, 74 percent of all activity will be video in 2017.
Social video stages like Facebook are riding the tide and upgrading encourages to enhance the review understanding. Having more recordings additionally enhances SEO, as Google—which claims YouTube—favors them in list items. So get your cameras out and begin shooting.
4. Content Marketing Will Outshine Traditional Advertising
We definitely know brands are spending more on content showcasing than promoting. This pattern is probably going to proceed in 2017.
Truth be told, Sam from HubSpot predicts that this pattern will lead productions that create leads with content advertising to purchase out those adapting with advertisements. Content showcasing is more financially savvy than different types of advertising, for example, advertisements, and organizations are improving at crediting dollar incentive to content promoting legitimately.
It would appear that we’re going to keep our occupations for somewhat more, content advertisers.
5. Consistent Engagement Will Prove Vital
Content advertisers have become great at obtaining, however, we’re not extremely centered around maintenance. In 2017, we’ll have to move our concentration to drive development inside existing groups of onlookers—like measuring every day or week after week dynamic clients to guarantee predictable engagement until the change. Rather than simply conveying you to this blog entry, we ought to streamline it so you draw in, subscribe, and continue returning.
What’s The Learning?
The importance of Content Marketing has grown in the past decade, but it is set to achieve new heights with the evolvement of various factors and modes that are set to rock the future. So there you have it. In 2017, content marketing is alive and thriving, but has got more work, more challenges, and has got harder to achieve the results.
To gain the best out of Content Marketing, learn how to create a perfect Content Marketing Framework.
Though there can be just predictions on the basis of past learnings what is in store for the future of Content Marketing, that is yet to be witnessed. With major market players claiming all the above predictions to be a reality very soon, only time will tell what Content Marketing has in store for marketers to prosper.
Want to read the latest posts on social media? Then follow us on Facebook, Twitter, or LinkedIn!
