Do you want to increase your blog traffic using Instagram? Of course, you do!
Instagram marketing is a tricky job. I am sure, you must be trying everything to do it right.
Even after putting all brains into it, still, it seems hazy? Take a pause and read on further for better clarity on the subject.
Do you know, Instagram is gaining popularity really fast? Nowadays, the majority of brands is on Instagram as they find Instagram a very potent platform to promote their products & services and drive traffic to the website.
Let’s find out how you can leverage the potential of Instagram for your blog or website’s benefit.
Why is Instagram important?
- 1 Why is Instagram important?
- 2 Can Instagram drive traffic to your blog website?
- 2.1 1 – Add ‘link in bio’
- 2.2 2 – Incorporate Branding In Images
- 2.3 3 – Add Call-to-Action on Posts
- 2.4 4 – Add URL in Videos
- 2.5 5 – Get Traffic from Instagram Stories
- 2.6 6 – Use Hashtags
- 2.7 7 – Invest in Instagram Ads
- 3 Is performance traceable?
- 4 What did you learn?
In order to keep pace with increasing competition and ever changing trends, every business tries to connect with their audience in the most effective ways possible.
Instagram is one of the revolutionary social media platforms to showcase personality and gain more audience has approx. 700 million active monthly users who engage in posting more than 95 million photos and videos on a daily basis.
This platform may not be suitable for every kind of business, but what is the harm in being up-to-date with the market trends?
Further, read on the reasons for a broader perspective on the value of this marvellous social media platform.
- Instagram is the fastest growing social media platform of 2017. With the growth that Instagram has experienced since its launch in 2010, it is quickly establishing itself as one of the prominent social media sites that everyone is talking about today.
- Visual marketing is at its best with Instagram. You don’t just tell about yourself on Instagram. You show the world. With its visual influence acknowledged across the globe, Instagram allows posting photos and videos that can be shared on other social media sites as well. Moreover, these can be embedded in your blog or website. Isn’t it great?
- Everyone loves Instagram. If you skip your brand’s presence on Instagram, there are chances you might miss out millions of potential customers too. Are you ready to afford that loss?
- Enhancing branding is easy and fun with Instagram. With its feature to edit images, Instagram helps you convey your message in a number of visual ways. It has special image edit filters, story face filters, collage making feature and boomerang feature to help you pick the best-suited format for your brand promotion.
- Instagram’s engagement is massive and it continues to increase. Engagement per post has grown at a rate of 53% year-over-year.
Instagram’s visual content performs well because visuals are processed 60,000 times faster in the brain than text.
Can Instagram drive traffic to your blog website?
Instagram is a great platform where you can meet potential customers and converse with them with images, videos and texts.
This fast growing social media platform helps the audience connect with brands in the most informal manner; raise their queries and share their views & feedbacks.
Reckoned as the channel for a tremendous opportunity for growth, Instagram has proved to be an asset to drive traffic to website.
To your surprise, Instagram has been a little tough on the marketers since it needs to be treated differently.
If you are thinking to drive traffic to your blog, here is what you can do to maximize the output of your efforts.
Did you know, the only clickable link that you can find on Instagram is in your profile or bio? Not in posts or anywhere else!
Instagram prevents links in photo captions or comments from being clickable.
Start by adding the blog link to your bio.
Create a killer bio for your Instagram page. With captivating description and display picture, you can grab everyone’s attention and get instant followers.
Emojis play an important role in touching people’s sentiments. It not only breaks the monotony of text but also sparks emotions. Make the most of it!
Tip: Use photos of adequate size, high resolution and that reflect your niche. In case you wish to use a brand logo, go ahead. In case you are an individual blogger, it is suggested, you add a real photo of yourself. It depicts authenticity of the page.
Moving on to adding link to your bio, this could be the most promising feature of your Instagram marketing.
Don’t just stick to your blog homepage link. It is nowhere written that you should/can continue the same link for ages. Keep updating your customers with the latest blog updates by updating the link in the profile bio with individual published blog posts.
In addition, do not forget to craft a compelling call to action for your link.
Since it is going to be just one click in the bio, make sure you use the opportunity effectively.
How to do?
- Go to ‘Edit Your Profile’ on your profile page.
- Add your blog link to the ‘Website’ text box.
2 – Incorporate Branding In Images
You can work around by building professionals as well as personal connections with your audience.
Take complete advantage of this platform by posting relevant photos related to your brand consistently. They should be presented in a way to meet your blogging goals.
Sharing behind-the-scene photos is also a great idea for connecting with your valuable audience.
Tip: Try to brand all your photos in sync with the color theme of your brand logo. It helps to leave an impression your audience’s mind. Further, they can easily distinguish your brand from others.
3 – Add Call-to-Action on Posts
This is how your Instagram photos will help you drive traffic to your blog.
There are two ways to do this –
1. By adding Call-to-action to images
While designing an attractive image for the post, you can add a call to action to it. Adding CTA in the image itself is one way of posting images that shall convert. Such images ask or direct users to click the link in the profile bio.
2. By adding Call-to-action to post
By adding Call-to-action to post, you ask people to visit the link in your profile bio. CTA in posts can be added for both formats of content, image as well as video.
Tip: Keep your CTAs short, simple and provoking.
4 – Add URL in Videos
Instagram has drastically grown its user base in less than two years due to its complete visual nature.
Did you know, Instagram videos generate three times more inbound links than image posts?
Now that you that videos gather more interaction than static images, you can start by posting short video clips related to your blog or brand.
You can add a blog link to the videos as well. It could be a text overlay or a voice-over placed at the bottom of the video or at the end of it. Moreover, it is always a good practice to put the blog link in the post description as well.
An ideal 15-second narrative Instagram video can add life to your social presence.
5 – Get Traffic from Instagram Stories
Instagram Stories is a new feature that allows you to capture and share different moments on the go. You can share any image clicked within 24 hours and it lasts for next 24 hours.
Instagram stories are fleeting in nature. They can be a combination of both videos and photos as desired. This innovative feature gives you a chance to experience and practice real-time marketing.
This feature can be a great way to tease or inform your audience about your blogs, further redirecting them to either your profile bio or blog.
How to do?
- Start your Instagram story.
- Either make a video or add a photo.
- Click on the chain link icon at the top of your story.
- Add the complete URL address in URL section.
When you successfully embed the link in your story, it appears under ‘See More’ tag at the bottom of the story.
Highlighting details effectively, you can always promote new blogs or existing ones with a call to action in your stories. You can even ask them to ‘swipe up’ to put more emphasis on the link added to the story if need be.
Another benefit of using stories to inform people about your latest blog updates is the Direct Message option.
When anyone opens your story, he or she will have the option to send a direct message to you. This message feature encourages two-way communication. It lets your audience leave a feedback or query directly to you if they find your content interesting. And you can respond accordingly.
It is said to be a great way to connect with your audience directly.
Note that, no matter how many hashtags you add to your posts, they won’t contribute to the trend if your account is private.
So, to attract as many followers as you can, go public!
Hashtags are very popular on social media.
Appropriate usage of hashtags helps you grow your audience and get more engagement. It boosts your reach and ensures your place in search results in Instagram. People click through hashtags to find out more similar content.
Never use vague hashtags on Instagram. Carefully select the hashtags for your every post to make it discoverable.
You can use tools like Iconosquare to find out suitable hashtags for your post.
Tip: Your every post should be accompanied by a message and relevant hashtags (multiple in number).
7 – Invest in Instagram Ads
Paid ads are always a win win deal for any business. They not only increase the visits but also leave a considerable impact on conversions.
Assuring you one of the best forms of traffic that is quite refined for your post, Instagram allows you to redirect your valuable audience to the desired blog using a call-to-action ‘Learn More’ or ‘Shop Now’.
3 Available Formats To Choose From:
- Images – For static impressions
- Videos – For teasers/promotions/guides/how-tos
- Carousels – For storytelling
Is performance traceable?
There are many tools available online to track the performance of your Instagram page. You can get key insights of your published content. By tracking clicks on Instagram, you shall know what is working and what’s not in terms of gathering traffic. You can then include more of high-performing posts in your strategy.
This activity eventually helps in increasing revenue and subscribers to your page.
What did you learn?
Undoubtedly, Instagram can prove to be a very powerful tool in driving traffic to your blog if managed in a right way. It takes a little more effort and entirely different strategy to roll out, but the results are tremendous.
By sticking to aforementioned tactics, your Instagram page is sure to drive considerable traffic to your blog. If need be, you can always take help of Instagram marketing tools to optimize and manage the platform.
So, what do you think? Was the information useful? What have you been doing so far to drive traffic to your blog or website? Leave your thoughts in the comments below.