What all should I put in my calendar?
A question every Content Marketer struggles answering while making the editorial calendar.
The struggle compromises of what all content formats a marketer can incorporate in their calendar. A mix of content that will not only add some variety but will also infuse strength in their strategy to perform.
So here is the answer to all those editorial queries.
Here is a rundown of 44 formats of content that every Content Marketer must incorporate in their editorial calendar to make their content marketing strategy effective.
Different Types Of Content
1. Lists
Classic format for marketers, many leading marketers, and brands display content in the form of list and name it specifically as per the theme. Lists are one of the most effective types of content, especially when applied to blog posts.
The most convincing and popular way of a blog is in the form of lists posts. For example, “THE ULTIMATE 32: LIST OF TOP CONTENT MARKETING TOOLS” is one of the best running blogs as well as the inspiration behind this one.
2. How-To
This format offers step by step and process-driven knowledge that helps the audience to do something better. The content within this format is complete to the point and is simply not elaborated to increase the word count. Like lists, this format of the content is a big hit and an effective form of Content Marketing. Like in this one, “HOW TO LINK SARAHAH TO SNAPCHAT”
3. Questions and Answers (Q&A)
As easy as the name sounds, Q&A is mostly done in video formats. Here the host or the answerer simply takes up the questions and answer’s them keeping in mind the Google’s’ perspective.
4. Why
Adding a purpose or reason to something usually comes under format like these. Detailed and fact-driven explanation to any topic falls under this type of format. It can be a general topic or might be some controversial affair. Why’s are wanted by the audience that are looking out for a logical detailing on a particular topic.
5. Search Engine Optimization (SEO)
This is the most commonly practiced and adapted format by almost every marketer. In this format, you need to search for the keywords that your target audience might look out for. This is the common content type that gets published online. It is one of the most powerful formats that can do wonders on Google and other leading search engines. If you are looking out to drive more traffic, this is the right format to be incorporated in your editorial calendar.
6. Case Studies
This is comparatively an easier format when it comes to presenting content. In this, you do not need to everything by yourself. Case studies are the helping hands in telling the complete story to the audience. This format is highly influential, especially for prospects making the buying decision.
7. Testimonials
Again like case studies, testimonials come from a single person that tells the story from their point of view. It’s like word of mouth, in their own words, that inspire interest in your brand and its offerings.
8. Quotes
Though all formats are quite relatable as the essence stands common – Content, quotes are a short form of testimonials. Using quotes as complimenting text in your content copy is the way that particularly works very well in shareable graphics that are embedded in your content.
9. Interviews
Interviewing industry influencers to gain quotes, testimonials and useful industry insights is another useful format of content. Using podcasts as a medium, material coming out from interviews can be very well used and incorporated in your Content Marketing Strategy.
11. Product Review
Pick a product that might be of high interest to your audience and do a review on it. With your review content, try helping them with information that is useful to them for solving challenges and queries. It is a cost-effective + easiest way to gain a bookmark spot in their list.
12. Comparisons and “V/S” Content
One of the favorites and loved by all type of audience, comparing two similar products with one another. Here you can also incorporate the storytelling style of writing while adding a contrast, which can help your audience gain an insight and make a right buying choice.
13. Company News
Sharing company insights or latest happenings or events (if any) with your audience that can add a personal and human touch in your connection with them. Knowing people who help you can easily bring in a strong bond that can connect the consumer with your brand. Basic insights can also make them feel a connection with your company.
14. Industry News
Industry news can include the latest happening, a new trend or any recent change that might be of interest or might influence your audience is worth sharing. Your audience will surely make a note of the fact that you are quick and consistent in offering such great news that is of their interest. Just take a look at the growth of blogs like Contentmart.
15. Roundups
These are quick recaps or a comprehensive list that offers a brief on important happenings or latest events of the industry. They do not offer a complete detailed information but offer a crisp outline for the audience to research further on the insight that might interest them the most.
16. Book Reviews
If reading and digging in for more knowledge is a forever choice like me, then reviewing it further for your audience and giving out useful review will definitely interest them. Reading adds to your skills regularly and helping in the same might add you to their favorites.
17. Metaphors
Adding a different or unique angle to a story is something I personally love and I am sure many of us love too. There is too much “How to Write a Blog Post” out there but not enough “5 TIPS ON HOW TO WRITE A SUCCESSFUL BLOG IN JUST 50 MINUTES!”.
18. Predictions
If you wish to become an industry leader, predictions are the right thing for you. Like so many of us look out for predictions to plan our strategies and likewise our audience too. This is a brilliant way to become an industry expert over the time. For example, something like this – “THE FUTURE OF CONTENT MARKETING – DECIDING FACTORS”
19. Failures and What Not to Do
Success stories are great fun, but failures are DONT’s are equally compelling too. This format of content is equally loveable. We always believe in precautions and these DONT’s are perfect to be cautious.
These can be great if your offerings are the perfect rescue to avoid those failures. This is a controversial type of content that audience loves to read. Like this – GUIDE: HOW TO DETECT AND REPORT SPAM BACKLINKS.
20. Research
As the name suggests, in this format a research based out of target audience or customers can serve as a perfect medium to research. With time and expertise, this is your chance to become the industry leader and other Research’s or content can be based out of your sharings and can turn you into a credible industry source.
21. Facts & Figures
Like research, this is the point at which you vigorously inquire about a theme with existing examinations and present the discoveries to your group of onlookers. This can spare you a touch of time from doing the exploration yourself, while likewise helping you turn into the go-to source that has ordered the greater part of the data accessible on a particular point.
22. Guides
Aides, some of the time called extreme aides, plunge profound into detail on a point to enable your gathering of people to show improvement over ever some time recently. Some magnificent aides utilize the high rise method to give more hearty data than some other source.
23. Checklists
Agendas are a kind of worksheet that helps your group of onlookers takes after a well-ordered procedure to accomplish a coveted result. Consider utilizing agendas to supplement list posts, for instance.
24. Templates
Formats may join data from aids, worksheets, and agendas all into one kind of substance to walk your group of onlookers through a well-ordered process, outrightly advising your clients how to accomplish something. These are extraordinary as free downloads in return for email delivery to enable you to fabricate your email list.
25. Ebooks
In the event that you’ve been blogging, ebooks are an ideal approach to utilize singular posts as sections in a bigger substance arrange. Make ebooks to give long-frame content that tells a greater, extensive story, all while helping you share your messages in roads like Amazon’s Kindle Store, Barnes and Noble’s Nook Store, Apple’s iBook store, and even as PDFs all alone blog or site.
26. White Papers
Regularly used to give vigorous specialized data, white papers are ideal for recounting complex stories in a compact configuration, frequently showing up as PDFs. They are adding an ideal configuration to supplement contextual investigations to demonstrate the issue, arrangement, and result of how you enable your clients to conquer their difficulties.
27. Infographics
Some of your group of onlookers’ learning styles lean vigorously toward visual substance. Infographics help recount a story by demonstrating key measurements, actualities, and short-shape message in a visual configuration.
28. Memes
Without a doubt, some of the time these have no business esteem by any stretch of the imagination. In any case, silliness and stimulation are one of the fundamental reasons individuals share content via web-based networking media. When you need to demonstrate a little identity in content like a blog entry, images get the point crosswise over with a little flare.
29. Animated GIFs
Energized GIFs take screenshots to the following level. These work super well to complement demo substance to demonstrate something works or how to utilize another component on your site, blog, or in your product.
30. Emails
This basic kind of substance is ideal for elevating substance to direct people to a particular source or really filling in as your medium of the decision. Messages function admirably to share content in a device many individuals utilize as often as possible, even numerous times each day.
31. Newsletters
Most pamphlets function admirably through email, however now printed bulletins might be an approach to emerge from the group since just .5% of bloggers incorporate printed bulletins in their substance system.
32. Websites and Web Pages
Presently a work of art, sites are the advanced pamphlet that incorporates the who, what, where, why, and how behind your image. Tailor your messages to answer the WIIFM (how might this benefit me?) for your clients, and you’re set.
33. Quizzes
Tests supplement courses super well and are a fabulous approach to instruct your gathering of people something and measure what they’ve realized. You can utilize them for information focuses, however these are best utilized essentially for engagement.
34. Contests
Lay’s Do Us A Flavor challenge utilized social associations as votes to pick another kind of potato chip that’ll stick around. Challenges can be as straightforward as answers or likes via web-based networking media, or as detailed as the Lay’s challenge.
35. Video
A video is a huge sort of substance. Stages like YouTube make it feasible for anybody to transfer recordings to the world’s biggest video web index instrument while giving them the capacity to insert the recordings almost anyplace. 80% of millennials look at video content as they settle on buy choices.
36. Reports
This is an ideal arrangement for sharing your custom information. Reports frequently incorporate diagrams, outlines, and content you can repurpose into other substance designs, as well.
37. Brochures
A work of art: The pamphlet offers particular data on your business or particular administrations or highlights you offer. Printed handouts frequently show up as tri-folds.
38. Webinars
Preparing and demos are appropriate for online classes, regularly including a slide deck and moderators managing your gathering of people through the data. Online classes are a staggering approach to fabricate your email list while holding your present supporters and demonstrating a little identity behind your image.
39. Presentations
Share exists to share the slide decks you make for your online courses and occasions. You would then be able to implant them specifically into your other substance like blog entries.
Here’s a look at SlideShare, a wonderful instrument where you can share introductions, infographics, and even ebooks.
40. Blog Posts
All things considered, this one will undoubtedly come up at some point or another! Blog posts are a fantastic approach to distribute steady substance, with a blog as the center of many substance systems. Long-shape presents tend on emerge among the most shared and searched out substance groups.
41. Frequently Asked Questions (FAQs)
FAQs are a center point committed to noting your crowd’s inquiries. Those inquiries normally concern your item or benefit and might be specialized in nature, however you could extend this to your industry, by and large, to target exceedingly looked terms and give the appropriate responses. It’s an incredible approach to distribute content improved for web indexes.
42. Twitter Chats
It’s a straightforward web-based social networking occasion you can do, as well—simply let your gathering of people know you’ll be posing a few inquiries at a particular time, and welcome them to partake in the discussion. They should simply utilize the particular hashtag you characterize for your talk.
43. Comments
Blog remarks are a magnificent approach to interface with others in your industry, give your business’ knowledge, and even connection back to your substance (when done well). There are guidelines of engagement for blog remarks that will enable you to utilize them properly for content promoting.
44. Forums
Where remarks are particularly appended to a bit of substance on somebody’s blog, discussions are especially valuable for sharing thoughts and making inquiries. Quora is a discussion devoted to helping individuals ask and answer addresses—an especially supportive instrument for advertisers to share their insight and pick up understanding from others in their ventures.
What Next?
So here is a rundown of the 44 best types of content that must make a spot in every effective editorial calendar.
How many of these are your favorites? Or How many have you used till date or plan to use?
Do share your suggestions or opinion with us. In case you have any other type of content that can be a success for an editorial calendar, do share it with us.
Happy Content Marketing!
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