Content creation is a challenging business area that is highly dependent on Rockstar writers. The many challenges involved in content creation plies up when it comes to hiring freelance writers.
Writing opportunities are abundant in number as much as the type of writers available for hire. Content creation business is only as strong as the strength of the Rockstar team of writers you hire.
Content Marketing is an activity which relies on high quality content. Any mediocre quality content makes marketing a tough job. It is an open secret that quality content can be created only by Rockstar writers.
Rockstar writers are not easy to find. Rockstar writers come at a cost.
The terminology Rockstar Writer can refer to an experienced individual writer. It can also point out to a team of writers who are highly efficient and quality conscious.
Depending on the requirement, one may choose to hire a team of Rockstar writers or just an individual freelance writer. The decision to hire freelance writers or a team of Rockstar writers is dependent on the longevity of the content requirement.
Content creation has its own nitty-gritty. A clear understanding of the same will ease out the process of hiring a team of Rockstar writers. Let us look at the different kinds of writer roles that facilitate content creation activities.
We will also go through a checklist that substantiates key pointers for hiring a team of rock star writers.
Content Creation and nitty-gritty
Content creation is a skill. It requires a lot of associated skill sets which would complement the content creation efforts. Some skills that value-add to content creation is Research capabilities, editing and proof reading skills, understanding about Social Media and Copy Editing among the many others.
It requires a strong set of skills to become a Rockstar writer in the field of content creation.
Content creation is usually done across different niches. Based on the area of specialization writers take up to different kinds of tasks involved in content creation.
Hiring experts in fields offer you the advantage of saving time in educating them about your requirement. Rockstar writers tend to specialize on one or two niches so they can deliver high-quality content in a constant manner.
Some create content as Ghost Writers while some publish their name as the author of the content. Some may hire professional writers to value add to their website or blog through high-quality content such writers provide.
Some websites hire freelance writers to write content for them revealing their original identity.
Content creation is an activity carried out by both Content Marketing Companies as well as Individual Content experts. People involved in content creation hire a professional writer of their choice who suits the activity.
In the typical Content creation business, the writers and Company strike a deal that is win-win for both.
Companies as well as individual Content creators hire a team of writers or hire a freelance writer depending upon their requirement. Companies that are into regular content creation business go in for hiring an In-house writer.
Most Companies hire a writer to be a ghost writer, retaining the copyright of the content written for them.
Factors To Consider When Hiring A Team Of Rockstar Writers
Many factors act as the basis for making a prudent decision pertaining to hiring Rockstar Writers. Consider the below-given factors before hiring a team of writers or an individual writer.
Be clear about the content requirements of your Company
Ascertain through research and discussion about the skills sets expected in writers before hiring a freelance writer. Understand the pros and cons of the model when you decide to hire a freelance writer
When you decide to hire a team of writers understand clearly about the writing skills of every writer in the team
Decide if you are hiring an In-House Writer based on the longevity of customer orders in hand and your content creation plans
If you want to hire Rockstar writers, have a clear idea about the skill sets you will expect them to possess. Having clarity about the skill sets that make a writer a Rockstar writer is of utmost importance
Decide if you want to hire an Expert Writer specifically to focus on a subject matter in which they specialize in. Alternatively, hire Rockstar Writers who can handle all subjects
Ensure you have the complete information and samples about them before you hire a writer. This is applicable when you hire a team of writers also.
Once you are aware of the skills sets of writers you hire, decide on the type of content you can allocate to them. Some writers may specialize in creating long contents while some may be effective in the creation of short contents.
Some may specialize in Email campaigns while some writers may have strong content creation skills pertaining to social media. When you hire a freelance writer based on the specialization areas, you can rest assured about the turnaround time as well as quality of the output
Ensure you go in for experienced writers when you want to hire Rockstar writers who can add immense value to your content. Their experience makes them decide quickly if the work in hand requires extensive research or very little research. This saves a lot of precious time for you and your writer
Rockstar Writers knows search engine optimization techniques. Hire a professional writer who possesses SEO skills which will complement your content marketing efforts.
Focus on the content delivered by the writer you hire rather than the exact process they adapt to write. Remember, Rockstar writers deliver quality irrespective of the process they adopt for writing.
Hire a team of writers or hire a freelance writer who is highly creative. This will make a lot of difference in the final quality of the content. Writers who write for money ask you for ideas to create the content.
Hiring such writers will make you do the spade work as well as to pay them just for creating the content. In sharp contrast, when you hire writers with high levels of creativity, you just give them your requirement and they take care of the rest.
You know your exact content requirement. It is prudent to provide all information pertaining to your requirement to your writers in a complete manner. Hire a writer who can understand your requirements in an expected manner since this decides their quality delivery.
Communicate clearly about your expectation pertaining to revisions right at the time of hiring a team of writers or hiring a writer in an individual manner. This will help relationship maintenance on the long run.
It is important to hire a freelance writer who knows to add relevant images to the content he creates. However, if you hire a freelance writer who creates quality content, focus on the content more than the images added.
Your budget decides if you have to hire a team of writers or an individual freelance writer. It is based on your budget that you decide the affordable price range for writers and company. Rockstar writers charge the highest owing to the rich experience they have in the writing field.
Remember to assess the number of articles, the timeline and expected return on investment with respect to your budget, before you hire a professional writer.
When you want to hire Rockstar writers do not negotiate hard on the cost. If you are satisfied with their past samples and your gut feel says they will do justice to your content, focus in extracting quality content from them.
Rockstar writers produce content in the exact manner as is communicated to them. Provide your writers examples whenever required which will help them to understand your expectations clearly.
Hire freelance writers who can deliver high-quality content, making the fullest use of guidance you provide to them.
Identifying Rockstar writers involves much value adding skills from your part. Ask pertinent questions that would bring out appropriate answers for you to assess the quality of the writer you want to hire. Ensure you focus on key aspects of the skills of the writer to suit your exact requirement.
Hire a team of writers or freelance writer. Assign them the work based on your assessment of their skills. Gauge their efficiency and effectiveness through the completed content they provide. Ensure you have an eye on the adherence levels of the writers to the deadlines you provide.
Last but not the least, when you hire a freelance writer, observe the attitude and temperament displayed during your interactions with them. This acts as the basis for establishing a long term win-win relationship between the two of you.
Hiring Rockstar writers helps you to create rich value adding content to your business portfolio. Whether you want to hire a Ghost Writer or a Rockstar team of writers, ensure maximum focus is on the quality.
Remember, content creation as well as Content Marketing involves a lot of creativity both from your side as well as from the writer you hire.