If you are into some business and know that it is the time to endorse it to the outer world, you need to hire a content writer for the service.
While this is the era of entrepreneurship and endorsements, your business would not reach its zenith if it is not reaching the right ears at the right time.
Gone are the days when the means of communication was limited and people could only endorse their brand by the means of newspapers, television or radio. The world in today’s date revolves around one word which we called as The INTERNET.
From selling to purchasing you can do everything related to your brand through the internet. If you think to move a step ahead and make your business transit to the next level, you need to start its digital marketing.
From creating website content to blog articles, landing pages to ‘about us’ section, you had to have a good content writer for the purpose.
Now the question arises is the need of hiring an in-house content writer worthwhile if you can hire professional freelancers available in the market to offer high-quality content?
While there are indeed certain advantages of having an in-house content writer but the drawbacks are relatively more.
Let us take an insight as to why relying on in-house content writers instead of freelance writers for quality content doesn’t seem reasonable and logical.
Reasons Why Freelance Writers Score More On Quality Than In-House Writers
- 1 Reasons Why Freelance Writers Score More On Quality Than In-House Writers
- 2 1. You Need To Have Variations In The Content
- 2.1 2. You need to capitalize your budget
- 2.2 3. You don’t want an army in your office
- 2.3 4. You can acquire scalable services
- 2.4 5. You can get a professional and expert writer in a particular niche
- 2.5 6. You need to remain motivated
- 2.6 7. You get value for your money
- 2.7 8. You get a trusted content marketing partner
- 2.8 9. You can share your content with greater reach
- 2.9 10. You can get a wide variety of contents
- 3 Final Learning
1. You Need To Have Variations In The Content
Having an in-house content writer is good but if you keep asking one writer for all the content you would find the write-up little mundane. Every person has a different style of writing. While some prefer using the words artistically some prefer simple and straight.
This is when the need of different writers with different mindsets becomes important. If you hire a writer from outside you could find the article to be very fresh and interesting. This could help increase the number of your viewers and would ultimately increase the traffic to your website.
A little variation brings freshness in the article and this is all that a reader wants to read. Something new and something crafted by using different words allures people more as compared to reading the same lines written by the same writer in every article.
2. You need to capitalize your budget
This is yet another important aspect which favors hiring a content writer from outside rather depending on the in-house one.
If you are hiring a freelancer all that you need to pay is for the write-up. You don’t have to care about his provident funds and gratuity. You ask for one article with a specific price and they ask for the money for the efforts they put in compiling that article. That is it.
But unfortunately, this is not the case with an in-house writer. You have to take care of them sitting in your office for 8-10 hours and had to pay a big amount rather than the small one that you pay to a freelance content writer.
3. You don’t want an army in your office
Sometimes you are okay with a few trusted employees in your workplace and didn’t want to have a dozen of extra workers.
An in-house content writer needs a desk, chair and maybe a laptop for the work. But hiring a content writer who can work from any remote place and submit the work online seems a feasible option. The Internet has made it possible to connect with innumerable persons at a time.
You can hire professional freelancers for content selling websites, contact them, email them the work or can even video chat to explain every detail of the work.
No wonder internet has made a lot of things possible and finding a suitable content writer rather than depending upon an in-house writer is one of them.
4. You can acquire scalable services
At times the situation arises that you need one article on an urgent basis by the next day. But your in-house content writer is not available and you were the one who sanctioned him the leaves.
There is no need to get frustrated in such situations as freelance content writers can help to get rid of your troubles. Yes, you can ask a freelance writer even at the eleventh hour to compile your article and if he is available and okay with your price, you would get your requirements fulfilled.
Some writers who work full time as a content writer and are open to work at any time of the day. They can provide their service and deliver the content sometimes even after an hour. This is the extra perk that comes only with a freelance content writer.
5. You can get a professional and expert writer in a particular niche
It is not necessary that your in-house content writer is well versed in every niche. Maybe he is good in drafting technical contents but poor in entertainment and lifestyle.
One person cannot be good in almost every forte. Although being the jack of all trades and master of nothing can work sometimes for being a content writer but getting an expertise write-up becomes hard in such cases.
This is when you can’t rely upon your in-house content writer for the quality of the content.
Searching a content writer from outside who has expert knowledge of a particular niche seems logical enough in such cases.
6. You need to remain motivated
Getting your content written from outside let you remain enthused enough about your business and its outgoings. When you put special efforts to employ the best person for your content creation your own creativity starts working.
Asking the selected writer and telling him about your business and the kind of content you require keep your energy bar high. You transfer the same vibes to the writer as well and this helps in creating a great content.
If you have the same in-house content writer for every work, it becomes little boring and mundane to work with. When you research, select and examine the content from a fresh writer the whole scenario becomes different.
7. You get value for your money
When you look for a content writer form content selling websites, you get the assurance to find a writer who is well versed with SEO strategies and SEO optimization.
This way your website gets more reader, more traffic and ultimately more profit to your business. The professional writers working under content selling websites know how to write an engaging and appealing article.
Being familiar with the marketing strategies they write with apt calls to actions and techniques which help in dragging the reader to your website.
The writers from content selling websites are generally experienced and skillful and comprise every knowledge to endorse your brand to the world in the right way.
8. You get a trusted content marketing partner
With a good bond with a freelance content writer, you get the assurance that your work won’t suffer in the absence of your in-house content writer. They become your trusted content marketing partner and you can take their help at any time.
Some writers who really want to succeed in their work and make a good connection with their client sometimes work above and beyond the expectations.
Having an in-house content writer would not help to fetch such add-ons that having a freelance content writer fetch.
Sometimes the content writers working individually can help to create very impressive social media posts that could help endorse your brand on a higher level.
If you hire a writer who has his own blog, you can request him to share your article on his blog with a certain call to actions. This ultimately helps in driving more people towards your business and increase traffic to your website.
When a person with good social media reach helps in drafting your content, you might get some extra perks by asking him to endorse you on a bigger level. This is certainly not possible by working with an in-house content writer.
10. You can get a wide variety of contents
It might be possible that you are a small business and don’t want to splurge every time on the same type of content. it might be possible that you don’t have different in-house content writers for different departments.
This is when the need of hiring a content writer from outside is the most feasible option. Content selling websites have innumerable writers who can provide the content on different sections with utmost perfection.
Even if you are opting for regional language writers, writers for a language other than English or translation works you can get a writer easily.
It is not possible for an in-house writer to know every language. He might not have the command over certain languages and unable to do translation works. This is when the need of a write from outside becomes important and vital.