Every possible business idea and information has moved on to one of the vastly used platforms of this generation, and that is the web.
Do you have any idea on what this web thrives?
If you don’t and if you have an online business or you run a blog post then you should know this fact that the web is there only and only because of the content present on this platform.
It can be said that there is information present on the web for almost everything that you can think about. However, it has been noted that not everyone uses the same approach or way for getting their hands on the right search result.
Since there are many ways of searching or looking for any specific information, therefore, repurposing content is a great and brilliant option that gives you the power to add extra value to your content that too without facing the spam related problem which originates because of the presence of duplicate pages all over the web.
You can repurpose content and make most of your marketing campaign.
After creating your original piece of content such as a blog or an item or an article like the one that you are reading, there are certain ways by which you can make your content work harder for you and give better and efficient result at the end of the day.
The option that can give you this power is repurposing content.
Why Is Repurposing Content Important?
- 1 Why Is Repurposing Content Important?
- 2 Benefits Of Content Repurposing
- 3 How To Repurpose Content & Use As A Marketing Trick
- 4 Final Learnings
If you have tried your hand in content marketing option, then you too would agree with us that content marketing is a great marketing tool but I reality it requires a lot of efforts for offering satisfying results.
Coming up with the right idea, creating content based on research and the final task of promoting is both time consuming and stressful task. In most of the cases, multiple people are involved in this type of tasks such as SEO specialists, copywriters, designers, social media marketers, editors and others and involvement of more people in the same project can make that project expensive.
However, with the option of repurposing contents, one can use the very same content and turn the, into something new and different and continually use their content in future.
Benefits Of Content Repurposing
If you aren’t still convinced with the idea of repurposing contents and still have doubts whether it will help your business or marketing strategies or not then you should consider reading the numerous benefits that this very option can offer you.
Content repurposing involves the process of altering the angle or switching up the format of a piece of present content to polish it and present this content to audiences or potential customers for better and efficient marketing purpose.
Some of the common benefits that you can enjoy by margining content repurposing idea with your content marketing strategy are enlisted below:
Can expand one simple idea into numerous content pieces
You can select an existing content or a new content and can change its format such as convert it into slideshows, information guides, a podcast, a video or in a pdf format and upload it. This process to repurpose content will provide you the leverage of turning one content file into different content files and use them in different content projects.
Helps in saving time
You can repurpose content and can use the very same or any old content in different content marketing projects at the same time which eventually helps in saving time. As creating unique and, new contents take a good amount of your valuable time.
Targets multiple groups of audiences
Different audiences use different means to find the data or information that they are looking for online. Some might prefer watching a video and others might choose the option of downloading information guide or visit any BlogSpot for getting their hands on the information.
The option of repurposing content allows you to target multiple audiences with entirely different content preferences and boost your content marketing efficiency.
Cross promotes content
By utilizing the repurpose content option, you can easily cross promote the very same content on a number of channels at the same time.
For example, you can add a link to a blog post along with the YouTube video, or can give website address of a slideshow page in your blog post. By doing this, you will be able to reinforce your content marketing strategy to a great extent.
Extends content’s life
You too will agree that millions of contents are published online every day in different formats, and for sure a number of potential audiences or customers miss these contents, but through content repurposing option you can increase the chances that audiences may come across your content in future. This, in turn, increases the lifecycle of the content.
Helps in saving money
As mentioned above the increase in the lifecycle of content helps you in saving money as by repurposing contents you won’t need to spend the same amount of money on content marketing as earlier.
How To Repurpose Content & Use As A Marketing Trick
The term “Repurpose content” means using your content over and over again by giving the content a new look and feel. We are sure that this is the best and easiest repurposing content definition and you must have understood this term by now.
In case if you think that coming up with new content every time is a bit difficult and the time-consuming task then you will be surprised to know that the content repurposing option gives you a great option by which you can solve this problem.
We will be discussing some of the easy processes by which you can turn already present content into reusable content easily and efficiently.One of the best and oldest ways by which you can repurpose content for the web is to turn the available content in an eBook or a pdf file.
This option has a great benefit over the normal content that requires posting. This very option allows you to serve the available content to the audiences rather than waiting for them to find your content in the endless sea of contents available on the web.
You too will agree that allowing people to share and copy eBooks is a better way to generate traffic rather than waiting for potential and interested audiences to find an individual website.
The best think about this option is that creating eBook doesn’t ask for any expertise you can easily copy the available content and create a PDF file simply by using Google Docs or Open Office and can save the file in PDF format for turning it into an eBook. Sites like Scribd.com are a great platform that allows you to give away your eBook and generate a huge audience in small time.
Turning your present content into slides can also give it a different and a unique touch. The best thing about slideshow presentation is that one can easily make things interesting and can give potential audiences a great way to enjoy your content. If you have access to Microsoft PowerPoint, then you can easily turn your available content into interesting slides and can upload these slides on popular platforms such as slideshare.net. This task is a simple copy paste task doesn’t demand a lot of creativity from you.
Making a video might sound like a very difficult task, and some people might prefer avoiding this option, but in reality, it is a great way by which you can generate huge traffic that too in less time.
You must have heard about YouTube and for sure have used this great platform for a number of reasons. In reality, YouTube is the main platform that will give your present content an entirely different edge. If you are worried about creating a video will need money and will require your valuable time then you should know that it isn’t true.
You can use Windows Movie Maker software that is provided for free by Microsoft to create video from the present content the best thing about using Windows Movie Maker is that using it is quite easy and one can easily create a video in no time.
One of the best things about YouTube that makes this platform an ideal place for posting video is the presence of a large number of audiences on this platform that uses YouTube as a search engine in order to address their queries.
If you think that you should get money in return of the video that is full of information, then you are in luck as there is a better way rather than using YouTube for achieving the required result. You can upload the video on Kunaki.com and they will create a DVD along with the case, cover and full packaging and will keep everything ready for you in order to sell the DVD on Amazon.
In case if you think that the task of repurposing content is a bit too much for you then you can always get in touch with a good and reliable SEO expert for completing the content marketing task at hand.