Why color and branding go hand in hand?
There are a lot of emotions that colors can evoke from a person. Colors are known to be direct influencers of a person’s mood and to a larger extent, their behavior.
A study on the psychology of colors has proved this to be true. That is why choosing the right colors for your business when thinking about color and branding. It is something that you cannot take lightly.
FACTORS TO CONSIDER BEFORE YOU CHOOSE A COLOR
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While choosing a color to represent your business during the branding process, there are so many factors that you will have to put into consideration. These factors for color and branding are as follows.
1. The target audience
Knowing your defined audience will help you in a very major way to pick the kind of color that will be just right. Color and branding will directly influence your target audience especially when deciding whether to do business with you or not.
In color and branding, you should always go with the color that will resonate well with the audience. Take some time to study your demographic and psychographic groups. How a teenage will respond to a certain color will not be the same way as a grown-up man or woman would.
2. The statement that your color and brand wants to make
Are you trying to communicate that your brand is strong and powerful? Are you trying to communicate that your product is eco-friendly? Are you trying to communicate that your brand is an exciting and fabulous choice?
In color and branding, you should be able to answer these questions first.
3. What you want the color to evoke
As stated earlier, there are so many emotions and moods that colors can evoke from a person. Color and branding will determine if they will feel confident about your business, feel at peace with your products, feel excited about it, and so on. Depending on what you want your color and branding to evoke within the clients, you will be able to choose the most appropriate color and branding design.
4. What is the personality of the business?
Never underestimate the power of color and branding to communicate the personality of the business. The colors that you choose should communicate the personality of the business. Remember, color and branding is the easiest way to communicate personality without words.
5. Check out your competitors
You want to brand your business uniquely, right? This means that you cannot afford to do something that has already been done. When you think about color and branding, think outside the box; think wild yet safe. If you must do something that has already been done, do it with a twist of creativity to add an edge to it. Color and branding is your weapon for standing out.
These are just but a few things that you should put into consideration before you choose the particular color scheme for your business. Always note that color and branding is what will ultimately sell your business.
When choosing a business color, no one can tell you which ones to choose and the ones not to. It is all a matter of preference when it comes to color and branding. Even so, you should stick to the guidelines provided above.
Different Colors & What They Communicate
Here is what some of the colors can say about your business when you use them for color and branding processes.
1. BLUE
In color and branding, blue is a used to communicate peace, calmness, intelligence, and serenity. Most brands use this color to show that they are dependable, safe, responsible, can be trusted, and more. It is a color that mimics the skies and can easily lure a person to do business with you because of the calmness and dependability. Another great fact is that blue resonates with a lot of people all over the world. That is why most companies use it in for color and branding.
2. RED
Red is a brilliant and powerful color. In color and branding, it shows aggression, a lot of energy, passion, and it is also provocative. It is a perfect color if you want to grab the attention of many people within a few seconds. It is a fun and playful color that resonates perfectly with youthful individuals who are ready to try anything. Red will tend to make people act faster because of the surge of energy it provokes in a person. That is why companies that incorporate it during their color and branding processes always sell their products faster.
One other thing that this color communicates excellently is ‘danger.’ Therefore, if you are into offering products that need care while handling because they pose certain dangers, then this is the color for you.
3. ORANGE
This is yet another playful color. It shows fun, vitality, exuberance, and excitement. It is a perfect combination of yellow that shows cheerfulness and brightness and red which shows boldness and energy. This choice for color and branding communicates life and the excitement that come with being alive. It is a perfect color to express the personality of the business, and it also demonstrates value to a greater extent. Therefore, you can show people that your products are valuable by using it for color and branding.
4. PURPLE
If you are thinking royalty, then never forget to use purple for color and branding. This is a color that will make the public feel like they are getting royalty treatment from your business or as though they were royalty. This is great for attraction. Other than royalty, you will also show forth a touch of class, sophistication, elegance, wealth, and everything good. It is also a great color to show spirituality and mystery. It is an exquisite choice for color and branding when you are selling high-end products or services.
5. BROWN
Brown is a color that is not so popular when it comes to color and branding. Only a few companies take a chance with brown, and the reason could be the fact that communicates an ‘earthy’ feel making people see it as ‘dirt.’ That has made it a very unpopular choice when it comes to color and branding application process. Even so, when used correctly for color and branding, it has been able to communicate strength, durability, and simplicity which are great features for the business. It also looks amazing when branding certain specific products.
6. WHITE
White has long been the color that shows cleanliness, nobility, purity, and softness and rarely misses in matters concerning color and branding. Many businesses will mix a bit of white with other colors to show off these characters and also because it brings a touch of modern appeal when applied in color and branding. This is also because using plain white, to some extent, makes no artistic sense when it comes to color and branding. It can also be boring and monotonous. Also, white lacks the stimulation that color and branding aims to achieve to cause them to purchase a product. Most people will drift off after looking at too much of a white color. Therefore, when you choose to use white, avoid a plain white unless you are offering medical care or it is a children-related establishment.
7. PINK
Pink is a perfect color if you are selling products that primarily target females. Most feminine products use this color for color and branding. It is a very girlish color that every girl will fall in love with. Pink is also a color that shows luxury. With the many shades of pink, you will not fall short of impressive pink colors to trap girls with. When applied during color and branding, it is attractive, enchanting, and enticing. It is hard to avoid a product that applies this color for its color and branding needs.
8. BLACK
Never underestimate the power of this color when it comes to color and branding. A lot of prestigious companies have used this color because it is excellent at communicating prestige, sophistication, timelessness, and high value. All these wrapped up in one color will give you elegance and class. If you are selling expensive products, this will be an excellent color and branding idea for you to go with because it will attract the clients that you are targeting; the clients that want to spend some money without a lot of care.
9. GREEN
Green has been the most brilliant color to use for color and branding when you are in the business of selling products that are environmentally friendly. When used in color and branding, it gives the feeling of nature, and to a greater extent, it evokes the feeling of peace, calmness, serenity, harmony, restoration, balance, refreshment, and relaxation. It is a powerful color that will attract people’s trust and especially those that fight for nature preservation. A lot of eco-friendly businesses use this for color and branding purposes and so far so good.
10. YELLOW
Yellow is a color that has not been popularly used when it comes to color and branding over the years. It is a bright color which communicates the beauties and perfection of life. It shows confidence, optimism, happiness, joy, cheerfulness, and more. When you use this color during color and branding processes, it will easily attract customers and also liven up their spirits with a burst of cheerfulness. This will influence their next step of purchasing your product because the color will also boost their confidence in your product.
Final Learnings
These are some of the colors you can choose for color and branding as well what each of them communicates. When you have asked yourself the entire basic question revolving around the intentions for color and branding, then you can make a choice.
As mentioned earlier, there is not a single person who can decide for you on what colors to use for color and branding. Even so, never forget the 60%, 30%, and 10% percent rule that applies for color and branding.
This is a rule that lets you create a simple yet sophisticated color scheme for your brand during color and branding processes. Here, just choose your three preferred colors and use them up in the ratios mentioned above. It is as straightforward as that and results in an excellently executed color and branding process.
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