In today’s time, Blog has become an indispensable element of every content marketing strategy. With major success ratio attached to it, the productivity of blogging has to match the expectations.
If you are a writer, you related so well, Right?
Blogging success can be a struggle if you aren’t producing blog post titles that are self-capable to drive more traffic.
If this sounded like a problem, so here’s the best solution on how to write traffic driving blog post titles.
By now the first question that must have popped up is how important is a blog post title?
If you learn the tactic to write a great blog and title, you’ll certainly increase traffic and click-through to your blog.
A blog post title is a major traffic driver.
Since two-thirds of marketers say their company blog is ‘critical’ or ‘important’ to their business, it becomes extremely important to do it right.
So, if you are not sure if your company or website needs a blog, think again!
- 1 Why Blog?
- 2 What Is A Headline?
- 3 How To Write Catchy Blog Post Titles?
- 3.1 #1 – Pique Curiosity and Get Attention
- 3.2 #2 – Keep The Title Specific
- 3.3 #3 – Use Action Words
- 3.4 #4 – Title Should Be Useful, Interesting & Easy To Understand
- 3.5 #5 – Include Keywords
- 3.6 #6 – Keep It Short, Simple & Sweet
- 3.7 #7 – Ask A Question
- 3.8 #8 – Solve A Problem
- 3.9 #9 – Experiment With Numbers
- 3.10 #10 – Add Adjectives and Power Words
- 4 To Summarize
A blog is a great opportunity to communicate and engage with the audience by providing them relevant information (content).
Either you own a small business or a big one, blogging is integral to your online content marketing strategy.
Reasons why you should blog:
- To drive traffic to your website
- To increase your SEO/ SERP
- To position your brand as an industry leader
- To develop better customer relationships
Every blog comes with a purpose – the purpose to disseminate information to a larger scale. With the aid of the Internet, it is possible to establish your identity in this busy digital world.
By accelerating discovery, the consistent effort of online blog creation, blog publishing, and blog promotion is changing the scenario for every brand that chooses to blog.
How To Increase Traffic To Your Blog?
Blogging is not just publishing original content with SEO-friendly keywords. It is a lot more than that.
With your blog, you can promote your products & services in the most creative manner. This is the task that requires the skills of creative writing, persuasion, and storytelling.
How To Make A Blog Popular?
When above-mentioned skills are put together to use, it usually results in publishing blogs that are enjoyed and shared b the audience.
What makes your content great for reading?
- Perceived Value
What Is A Headline?
A headline is the first impression of an article, blog or write-up. Technically, it is a summarized heading to an article or blog.
It is the first point of connection with your prospective customer.
The quality of a headline decides whether the entire piece of content will be read or not.
It is the first thing that grabs the attention of your web visitor.
Your blog post title or headline is an indicator of the nature of the story. It helps the reader make decision either to go ahead with reading or no.
Hence, it is the most important part of your article or blog.
It doesn’t matter how good or bad your write-up is. If it has a weak headline, it won’t get read.
Working on your blog post headlines, you will be able to produce catchy headlines that can’t be ignored, dismissed or deleted.
You can increase blog traffic by enticing your prospects with straight-forward and catchy headlines.
Writing blog title isn’t easy.
A title or a headline gives your reader a reason to click. Click to look for something. Click to read further.
The best titles are the ones that speak directly to the audience. They should be framed with selected words and in a style that the audience can connect with and is comfortable in.
How To Write Catchy Blog Post Titles?
Check out 12 effective tips to drive blog traffic for your business. By learning the tactics and resorting to them, you can craft active headlines that will not only help you get traffic to your website but also position your brand to increase blog profits, grow your community and connect you with your readers.
#1 – Pique Curiosity and Get Attention
An ideal headline or blog title should pique audience’s interest and make them learn more by reading all content.
Piquing audience’s curiosity of the readers makes them click through and read the complete blog post.
Be sure to publish content that is of your audience’s interest. This increases the chances of getting witnessed by the prospects.
In order to publish content specifically for audience, you need to learn all about your valuable audience. What are the preferences? What time do they get online? How much time do they spend online? Keep record of every minute information that can help you product exactly what your audience craves for.
Different studies have found out that following are the key elements that help influence social shares:
Here is a perfect example to explain what is mentioned above.
#2 – Keep The Title Specific
Specificity is the essence of any headline.
Being generic in a blog title loses reader’s attention. He simply skips the information to something that is precisely relevant to him.
Be specific with the information that you give in a blog title. It should reflect the content of the post.
Keep in mind your target audience while framing blog titles. They are the people who are most likely to go through the entire content of your blog post. In order to make them like, share and even subscribe to your blog post, you need to directly address them whenever you can within your titles.
Check out few examples below:
- 7 Ways To Write Better Headlines – List title
- Are Your Headlines Hurting Your Blog? – Question title
- How To Write Traffic Driving Headlines – How-to title
- How You Can Write More Awesome Headlines – Addresses reader
#3 – Use Action Words
It is suggested that you do not bore your audience. Excite and motivate them to take action with action words, the verbs.
A blog title should always be written in the active voice. It compels the reader to take action and read further.
Avoid writing in the passive voice.
Example – The Simple Guide To Surviving A Blog Break
#4 – Title Should Be Useful, Interesting & Easy To Understand
Cover relevant information in your title.
Avoid putting any irrelevant detail in the title. Keep it straight-forward and easy to understand as the audience is always in a hurry.
Your title should be useful, interesting, or meaningful to the audience. Ensure benefit to the audience so as to make them click the title and read it all.
Avoid using bait and switch techniques as they are deceptive. Always make sure the title complements the information that the blog will deliver.
#5 – Include Keywords
SEO is one of the most important factors ensuring high ranking in web search results. The better SEO, better is the rank in Google search results.
Writing blog post titles is a great way to boost your blog’s incoming traffic from Google and other search engines.
A good blog post title includes keywords to increase search traffic to the blog.
Be cautious while using keywords in the title. They should sound natural. Do not put anything that might degrade the quality of your title for the sake of SEO.
If you cannot find suitable keywords for your post title, don’t include them.
#6 – Keep It Short, Simple & Sweet
Always remember, digital writing needs to be super effective to grab attention at a glance.
57 characters or less is a suggested title length. Any title beyond this character limit makes Google chop the title in search results. And you certainly don’t want Google chopping off your title!
The audience tends to skim the search results. Hence, it is advised to keep the short, simple and clear.
Focus on the case of your blog title as well. Did you know that potential readers can be swayed by the type of case you use in your blog titles?
The three popular types of headline cases are:
- How to make the perfect cocktail. >> Sentence case
- HOW TO MAKE THE PERFECT COCKTAIL. >> Capitalization
- How To Make The Perfect Cocktail. >> Capitalize Each Word
#7 – Ask A Question
Questions arouse curiosity, a powerful emotion.
Asking questions in the title creates tension. The tension motivates them to read further in search of an apt answer.
This technique always works.
Remember, never ask a question that your reader can answer ‘no’ to. You will lose them instantly if you do so.
#8 – Solve A Problem
A blog title that promises a solution to reader’s concerns or queries leaves a huge impact on the readers.
Tell that you have the answers your prospect is looking for.
A web visitor craves for personalized content. He is always on a lookout for information that specifically benefits him.
Get personal. Focus on publishing content that your reader can resonate with.
#9 – Experiment With Numbers
It has been recorded that headlines containing numbers typically perform better than other types of headlines.
Listicle posts are reckoned to be less time consuming and easy to read
Odd numbers generally perform better than even numbers. The number seven (7) is very popular among all.
#10 – Add Adjectives and Power Words
Adjectives light up interest in reader’s mind. They ensure a considerable boost in your click-through rates.
Some adjectives that you can use – beautiful, brilliant, effortless, essential, fun, horrifying, incredible, strange, useful and valuable
You can use these power words to intrigue more readers – you, free, because, instantly and new
The entire information pretty much sums up the answer to your question ‘how to increase traffic to your blog’.
Check out a comprehensive list of Blog Title Generator Tools that can be of great help to you.
A good headline makes a great difference. These tips for writing catchy blog post titles will help you produce headlines that drive traffic to your blog post.
They promote your blog content, affect SEO and skyrocket website traffic if crafted smartly.
Check out the Cheat Sheet To Writing Headlines.
Have you used any of these techniques to light up your blog traffic? What tactics work out well for you to drive traffic to the website?
Share your valuable feedback in the comments below.