Content still continues to be the king. But award-winning content is the need of the hour.
As a marketer, it is mandatory to learn what exactly is award-winning content and how important it is to your business.
Qualities Of Award-Winning Content
Content Marketing is rated as the most important technique for driving incremental sales in 2017 by marketers from all over the world.
The leaders in this domain are said to experience 7.8 times more site traffic than non-leaders.
In short, superior content marketing drives higher conversion rates.
Being a substantial part of this realm and ever-changing world, can you afford to miss on Content Marketing or in other words not creating content?
Writing a great copy is a skill that you have to master as a marketer. No worries if you don’t possess the skill, you can still find a suitable writer who can fulfill your content requirements with utmost precision. Do what you do the best, outsource the rest!
Many elements come together to make up an award-winning copy.
- Firstly, the skill of producing useful content i.e. content writing
- Secondly, appropriate content strategy i.e. planning and execution
- Thirdly, optimum publishing i.e. content distribution
- Last but not the least, apt targeting (to target audience) i.e. sharing personalized content
They altogether make a winning content strategy.
Only straightforward content with a purpose survives in a long run. Any piece of content that is vague, doesn’t target the specific audience and doesn’t answer queries of the prospects is good for no one.
An ideal content:
- Is unique
- Is properly structured & grammatically correct
- Informs, engages & entertains
- Encourages action
- Is honest, clear & thought provoking
- Serves specific people
- Quotes information sources
How To Create Award Winning Content?
Quality content is everything today.
Either you write yourself or not, your aim should be to provide value to the readers with your content.
Writing award-winning content is easier said than done. Agree?
Developing high-quality SEO-optimized content is no rocket science.
You just need to identify your target audience, learn about their queries and provide resolutions to their concerns with your content. It requires thorough research, energy and time to come up with valuable content that is relevant to audience as well as search engines.
Putting efforts in content boosts SEO rankings and gains traffic and/or leads for the website, brand or blog.
This blog post provides you a comprehensive list of content writing tools that will help you produce great content.
Top 7 Tools To Create Award Winning Content
Find out what’s hot with Google Trends.
Offering some great insights into what people are searching, Google Trends can help you maximize your potential reach. It lets you identify popular topics that are current and relevant to what’s trending.
This free content marketing tool helps you refine your research based on ‘Category’ and ‘Country’. It gives you the refined list of top 10 trending searches and topics.
In addition to telling what’s trending in word search, Google Trends also allows you to learn what’s trending on YouTube.
Once you know what your prospects are looking for and what interests them, you can create relevant content for their consumption. Make sure to address their queries or problems along with their respective resolutions.
This practice makes your content popular among the target audience making them crave for more. They often end up subscribing for more and even sharing with others.
This contemporary tool can help you increase engagement of your blog.
Google Analytics is a classic tool that is every marketer’s first choice. It helps you measure the performance of your content on your blog, website or social media.
Analyzing performance is vital for any business to grow. You won’t know what is working in favor of your business unless you don’t measure its effectiveness.
Learning about the effectiveness of your messages will help you work on your editorial calendar in a more structured manner. It simply helps you recognize what content your audience likes more. It will help you narrow down topics to attract more and more visitors.
Google Analytics gives the report on total number of visitors, unique visits, page views, and other metrics that are essential for recording content’s performance.
Another brilliant tool provided by Google is Google Drive’s Research Tool. It helps you produce killer content that provides value.
The information provided by this useful tool is backed by credible sources. It boosts your brand authenticity by letting you cite sources.
This precision-tailored tool will let you create award-winning content quicker by streamlining content research.
Portent’s Content Idea Generator
You must be aware of the fact that 80% of people never read past the headline of an article or blog.
Writing blog post titles is a tough task to attempt.
In order to make the audience read the entire blog post, the blog title has to be catchy, interesting and though-provoking at the same time.
It requires great skills to produce a title which is short, crisp, clear and SEO-friendly as well.
To help you with this task, allow us to introduce to you Portent’s Content Idea Generator. This convenient-to-use content writing tool gives you useful blog title suggestions.
Generating countless ideas, this tool has so far made title framing quite easy for many marketers.
Its special algorithm takes into account the relevancy of keyword entered and keywords searched in order to come up with click-worthy title suggestions.
The platform also gives you quick tips and resources to help you write your blog or article.
To evaluate your writing, pick Hemingway Editor.
Available to write on the website as well as in downloadable desktop version, the editor highlights the complex sentences with simplified change suggestions.
It is a finely-tuned passive voice detector. Keeping writing in check, the Hemingway Editor helps you keep your sentences as concise as possible.
It is precisely engineered to rectify comma splices and runtime errors in sentences.
Grammarly aids you with the trickiest part of writing – editing.
It is another great tool for Grammar proofreading. Grammarly contextually scans your text copy for mistakes and typos. It provides suggestions to make the writing better and ensure accuracy.
This powerful tool is specifically designed to scan the text for more than 250 types of grammar mistakes in six distinct writing genres.
EpicBeat is a free and incredibly powerful alternative to BuzzSumo.
It helps you go through fresh ideas and great content to study based on a particular topic.
It displays the list of top performing content in your niche. With the help of this valuable information, you will be able to produce exactly the type of content that your audience is interested in.
Great for content curation, EpicBeat can fuel your content marketing in a number of ways.
Along with helping you find out what to write, it also provides a deep insight on what content format works best for your industry.
What makes EpicBeat remarkable is its feature to suggest popular time to post a specific blog or article.
It also helps you track performance of your campaigns.
Use Canva for creating awesome content for your business. Exposing your prospects to visually rich content will help you attract more and more visitors to your website or blog.
It is one tool that excels in image designing for business purposes. Assuring more control over design, Canva allows the user to upload custom photos, and use more than one of their own photos in any given design. In Canva, you can either choose from preset dimensions or enter custom dimensions.
You can choose from a plethora of font choices, and color themes. Additionally, you can easily add icons, banners, and other styling to your design.
Loaded with ample of functionality, Canva lets you can create social media image and header banners, infographics, presentations, invitations, ads and other marketing assets. Its easy-to-use feature ensures production of engaging content on a regular basis.
Sharing is also extremely easy with Canva.
Create sustainable and measurable content with Skyword.
Precisely designed to suit content marketing needs of the marketers, this platform allows you to produce, optimize, and promote content.
Bring optimum scalability to your content marketing, you can resort to Skyword to highlight specific assignments and keep them organized.
What Did You Learn?
Embrace aforementioned content writing tools and improve your business’s or blog’s productivity.
This comprehensive list consists of writing tools, grammar tools, research tools, keyword tools, publishing tools and curation tools that will help you:
- Streamline your workflow
- Create high-quality content
- Track changes
- Share posts
Are you afraid you don’t have talent or time to do it by yourself? Do you need help writing brilliant content?
Check out Contentmart now to dump all your content related worries. Content specialists at Contentmart are well-versed with content writing techniques that will help you disseminate information in the most effective manner.