5 Reasons Why Your Website Needs Fresh Content

Fresh content is boon for a successful content marketing.

You do take content marketing seriously, don’t you?

Whether you are starting a website or own a business website, continually adding content to your website and blog is good for SEO as well as the audience.

What if you don’t update your website and blog? If your visitor finds your site content stale or outdated, he won’t stay at all. Is that what you want?

No!

Realize the true importance of content before it gets too late.

The audience expects a business to be active, alive and worthy. Be active by publishing content on a continuous basis, be alive by giving them the latest updates and addressing their needs and be worthy by providing useful resolutions to the queries of your valuable prospects.

5 Reasons You Need Fresh Content 

1. To Keep Your Audience Informed & Updated

Your primary reason to update your website and blog with fresh content is to keep your audience well informed about the latest developments. The developments could be simply your product/service announcement or anything related to the industry you operate in.

By keeping your audience informed about the latest developments, you ensure optimum engagement which further strengthens long-term loyalty. Remember, the loyalty of a customer is something you have to earn. The returning traffic adds great value to your website and helps to increase Google ranking.

Your continuous production of new content will keep your visitors informed with valuable information which will make them return for more and more. Giving you endless opportunities to convince prospects about the benefits your promise them, the process of publishing content on a regular basis proves that you are an expert.

Providing the information that customers seek, this practice makes your website dynamic and interesting making visitors spend more time on the website and absorbing information.

In addition to that, adding relevant content on a frequent basis turns your website visitors into leads. When you publish customer-centric content, you educate, inform and even sell your brand. In the process, you focus on targeting specific audience which eventually results in the better lead generation.

More content means more engagement. Simple!

Check out some blog content ideas for your business.

2. Google Loves Fresh Content

Fresh content equals to frequent indexing.

This doesn’t guarantee higher indexing. It is clearly mentioned – FREQUENT.

The more regularly you update your blogs and web pages, the more you will grab search engine’s attention. When search engines check out your website more frequently, there are good chances that your website may achieve higher rankings totally based on the content you publish.

Fresh content here also refers to unique content. The fresh articles or blogs with 100% original content get ranked higher in search results.

Web crawlers crawl websites based on a number of algorithmic factors to identify what content is relevant. The crawlers index a website based on the number of incoming links to a site, freshness of the content, the number and type of keywords used and more.

Every time you update content on the website, search engines take the note and rearrange the site’s ranking as per the relevance of content published.

One thing to keep in mind here is that in order to get into search engines’ eyes, you need to produce quality search engine optimization content. Remember, quality always precedes quantity.

Since Google is the king of all search engines, you should invest time and efforts in strategizing how to woo Google. At the end, it is Google only that will rank your website higher in search results.

The crawl bots of Google are always on a lookout for web pages that are updated once a day, or at least two to three times a week. You have a better chance of getting ranked higher by Google only if you post reliable and valuable information. Making unnecessary changes or posting every hour doesn’t go along with the Google’s indexing algorithm.

Blogging is a great way to stay fresh. By publishing blog posts on a continuous basis, you get noticed by viewers as well as Google.

Create unique content that is relevant and useful to the prospects. This will make them comment, like or share your valuable piece which is also considered as an update on your site. In short, try and be as interactive and interesting with your content as you can. It all comes back to engagement!

3. More Content Means More Keywords

You must be aware that keywords are one of the top considerable parameters for search engine indexing and ranking.

By creating fresh content for your website on a regular basis, you create more opportunities for your site to take advantage of keywords. The more you write and publish, the more keywords you use for SEO.

Optimizing articles and website content with pertinent keywords attract visitors to your site.

Always remember, Google only considers quality keywords and not the quantity of keywords. Make sure to include keywords that people use while searching online. Naturally placed keywords are the trick!

You should focus on writing content that answers questions/queries, explains how to do something or provides relevant information that they are looking for. Do not write content around keywords only. Work on writing customer-centric content that attracts them.

4. Garners Authority

Content is King.

Just stick to the simple rule that follows. Content is the key to engagement. Write content that is relevant and useful and it shall drive fruitful engagement for your business.

The more informative and valuable content you publish, the greater authority potential your website enjoys in the eyes of your prospects as well as the search engine.

Have you ever studied the market leaders of your niche? If not, then do review their websites.

You will observe that they have thousands of pages indexed by Google. How did they manage to do so? The answer is simple, with content. They not only publish business content on regular basis but also make sure to publish content that is relevant to the prospects. This practice makes them the authority site in the Google’s eyes.

Please see the more valuable content you publish, the better are your chances of becoming an authority site in Google’s eyes.

Social media platforms are also a great place to begin building authority for your brand. Start with a topic that is relevant to your audience, promote your blogs, products and services there to drive traffic to your website. Every time a visitor likes, comments or shares your content, it makes the crawler visit your page. This practice further builds your reputation and gains you the authority you need in your industry.

Networking is another way to bring authority to your brand or business. Network with influencers in order to get your word spread among more and more prospects.

5. For Better Social Media Marketing

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing?

There’s more. 84% of B2B marketers use social media as a powerful marketing tool.

Using social media as a marketing tool can help you grow your brand.

Some entrepreneurs consider social media marketing as the ‘next big thing’. They are skilfully taking complete advantage of this platform to the fullest.

According to Social Media Examiner, 97% of marketers are currently participating in social media. Now, when the majority of marketers are investing time and efforts into it, the thing must be of some relevance. Do you agree?

Social media platforms have become an integral part of one’s life. Everybody is present in one or the other or on all social media platforms available today. Since they spend a lot of time on social media, it will be foolish to not connect with them over there.

Be present wherever your prospect is. It’s great that you are publishing fresh content on a regular basis. It would be best if you promote it on social media too.

Social media helps in driving traffic to your website. Remember, every like, comment and share counts when it comes to search engine optimization and indexing.

Make sure to publish great content that is valuable and interesting to your prospects.

In The End

Every website or blog strives to be fresh, relevant and above all useful.

Where does your website stand?

Regularly updating website content gathers accolades from your visitors. Appreciation is further followed by loyalty and long-term relationship, the ultimate goal of any marketing.

And haven’t you heard, a good reputation is more valuable than money?

Is there anything you would like to add?

How often do you refresh content for your website or blog? Tell us in the comments below.

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