You probably know how important a blog is for your business, which is why you already have one.
So, how is the traffic on your blog? Satisfactory? Not satisfactory?
This post will help you understand how to use BuzzSumo to improve your blog traffic & sales.
Sometimes, creating excellent content and packaging it in the most attractive manner is just not enough. You need to hit the right spots with right marketing efforts to have the desired impact. This is where BuzzSumo comes into light.
Learning BuzzSumo tactics will help you make better content than your competitors, acquire backlinks and reach out to influencers with your blog.
What Is BuzzSumo?
- 1 What Is BuzzSumo?
- 2 4 Proven Techniques
- 3 To Sum It Up
BuzzSumo is an efficient content marketing and influencer outreach tool available.
Today, bloggers and content marketers are actively using this content marketing tool for optimum results.
What is the point of creating content if nobody gets to read it? This is why content promotion is important. Publishing content to right people at right time is crucial for an online business to sustain.
Well, BuzzSumo can help you at every stage of content marketing right from planning to analysis.
Worthy of praise, BuzzSumo is an incredible tool that promises numerous benefits to the business.
- It helps you generate viral content
- It helps you discover what is trending
- It suggests new topics and titles that are relevant to your target audience
- It assesses and tells you when to publish content
- It helps you find content gaps
- It helps you set up alerts and RSS feeds
This data-driven tool will help you understand your content marketing efforts in a better way and with deep insights of every effort you make.
You can try the tool by taking free a trial to test the insights for your business.
So, the question here to ask yourself is – should you use BuzzSumo?
4 Proven Techniques
Implementing these exact tactics will help you double or even triple your blog traffic.
For analyzing keyword using published content
Before you pick a topic keyword to start working on, do you research about it if it is relevant to your audience or no?
Of course, you do! Let me put it in another way?
Do you scrutiny your topic well against the content what your competitors or market leaders are publishing?
If they are publishing something and it is attracting traffic, you got to see what they are publishing and how they are doing it.
When you plan to publish something, do have a look how worthy the very topic is. Using BuzzSumo can be a way out!
How to do?
- Click on the Content Analyzer tab
- Enter your keyword
Under results, you shall see the list of articles around the keyword you inserted. You will also have the number of shares (inclusive of social shares) across each one of them in front of your eyes.
Your learning so far will help you assess if the keyword or topic is ‘shareable’ or not. This activity will help you narrow down the relevant topics to write on.
The technique is very helpful in recognizing the sweet time and day that will be fruitful for your social sharing.
Since BuzzSumo shares the comprehensive list of pages with the most social shares that discuss your keyword or topic as well, you will have a chance to micro study those websites to find out what works in your domain. This will help in a long run as you will have a clear idea of what your target audience craves for.
For Social Media Outreach
What can be a better way to form new relationships and increase engagement of your content than Social Media Outreach?
Results of a successful outreach campaign that most marketers consider to be difficult and tedious are overwhelming.
Effectively raising awareness for your brand and content on various social media platforms, the social media outreach helps to build new relationships.
BuzzSumo is a tool that you can put to use for social media outreach without spamming or annoying your audience.
What is the ultimate goal of your social media marketing?
To get people talk about you, isn’t it?
It is good that you have maintained the set of followers and driving traffic at your own pace. But wouldn’t it be great if you get to know the followers’ data of your competitors or market leaders so that you can lure their followers too?
This is possible with BuzzSumo.
Let’s take an example of Twitter.
You can check the Twitter users who tweeted your competitor page. Once you know who they are, you can offer them what you have in store for them.
How to do?
- Open BuzzSumo
- Enter the URL of your competitor page
Now you have the access to the list of social shares that the post has gained so far. Hit ‘View Shares’ to find out who tweeted the post.
Use this data as a golden opportunity to attract your competitor’s fans with your quality content and creativity. Be different and relevant!
You can go on further studying follower demographics to have a better understanding of the fan base.
Little tip! Try targeting influencers to have better follower insights.
For Link Building
The landscape of Link Building and SEO is ever changing.
In order to survive online, the importance of link building cannot be overlooked.
Search engines use links to discover new web pages and help determine how well a page should rank in their results.
Since the search engines use links to determine rankings of a webpage, ensuring only high-quality links to your webpage becomes important more than ever. It significantly increases your chances of ranking well.
Why are we discussing this here?
Because BuzzSumo is a great tool that can be used for finding great link building opportunities for your content.
How to do?
- Click on the Backlinks tab
- Enter the URL of your competitor page
The results on the page following the query make you learn how and what different pages are linked to your competitor site. Also, how they do it.
Did you know that any mention of another webpage in your webpage counts under link building activity? It could be in comments, content body etc.
Major chances are that the linking is done in the main text body. But there could be mentions in the comments section too. You will have to check every page to see where the links are coming from. Fair enough!
How can you benefit from this insight?
Leave a comment
You too can leave your website or blog links on the blogs of influencers. Now, to be fair, this may or may not work.
Some editors may not entertain your comment since it has a link in it. Now here is where the real action has to be taken. Why not provide valuable information to them that they cannot ignore?
Why not give it a shot?
Leave a blog
Guest posting is a great link building technique. This is another tactic wherein you can leave a guest post on the website. You shall find out if the website accepts guest blog or no.
So write an informative article with the link to your page. Try to make the best out of this opportunity by writing excellent content.
For Keyword Monitoring
Keyword Monitoring is the SEO feature that allows gaining some additional information about the keywords important to you.
It can help you learn how competitive the keywords are (to rank well for), the average cost per click and the approximate search volume and more.
To make sure that you are creating engaging content that connects with the reader, you need to incorporate keywords by which a particular topic or issue is searched online.
BuzzSumo’s lucrative Monitoring feature helps you record fresh content that mentions your content’s target keyword.
It does this by creating alerts for any topic, brand or keyword.
How to do?
- Go to the Monitoring tab
- Click on the Keyword Mentions button
Select the ones that are relevant to your niche and go ahead with it.
You can also choose how frequent you want to receive the alerts in your inbox.
To Sum It Up
After all the research, recommendations and writing, I can tell that BuzzSumo is the tool you’ll ever need for your blog.
I am not proposing that you will see results overnight with these BuzzSumo features. But you will definitely witness growth in blog traffic. You have to be consistent with your efforts to achieve the desired goal. You see, consistency is the key here.
Always remember, quality is more important than quantity. If you mix the two, you will get the best results. The results that will give fresh visitors to your blog, increase your email subscribers, boost your conversion rate, and build a sustainable business.
There are numerous sites like BuzzSumo online that can assist with your content marketing efforts. EpicBeat, Ahrefs, Sprout Social and Feedly are some of the recommended BuzzSumo alternatives that you can check out.
Is there anything you would like to add to this? Feel free to leave your suggestions in the comments section.