Content is a big part of what drives business success. Every business needs quality content to maintain adequate visibility and push sales.
As a busy business owner, you don’t have a lot of time to invest in creating all of the content pieces that your business needs. Your time and talent are better spent elsewhere.
Hire Freelancers for Content Projects
Hiring freelancers gives you flexibility and a wide range of options. These are two very important factors to consider when hiring content experts.
Much of the content that you need for your business will come in periodic spurts.
For instance, you might have a new product launching or are setting up a new website. There’s a lot of content that needs to get written up for each of these projects.
You can hire someone to get all the content ready. But you don’t need a full-time or even a part-time employee for this.
What will you do once the launch is complete and your website is up and running?
Hiring freelancers means that you can hire for only the jobs that you need to be done right now. You pay them for the work that they do, with no long-term commitments.
Much of the content that you need for your business requires different tones and background knowledge. Even if you had enough writing tasks to fill up the hours of your staff writer, the chances are slim that they would be great for every type of writing.
By Hiring freelancers, you can hire the best writer for each specific task.
You can get a writer with a background in sales or marketing to help with your product launch.
Then you can get a different writer with extensive experience in creating website content that informs and educates.
True, some writers are very versatile and could do both without a problem, but you can expect to pay higher rates for these maestros. Niche-specific freelancers are experts in their own areas and they won’t burn holes in your pockets.
Here are 5 freelancers that you can hire to improve your company’s content:
(1) Blog Writer
Anyone can blog, right? While this is true, you want a writer who knows your business and your targets. Blog writing for business isn’t just rambling on about a topic. It is very important for your branding and marketing efforts that they understand your purpose and your targets.
Moreover, blog writing isn’t limited to the actual writing itself. You can get a lot more done in less time when your writer is familiar with the blog platform that you are using.
Are you on WordPress? It’s very different from Shopify, Magento or Joomla.
Having your writer upload content directly to your blog means one less thing that someone else has to do. A writer who is experienced on that platform can even do the formatting in the way you want.
Adding images is also very easy for this writer since they know how images work and how to choose and position the right ones for each piece.
(2) Website Content Writer
They are both on the same domain, but website content and blog content are very different. The audience for both is generally the same, but the purpose and the approach are not.
A website content writer knows what voice to use to appeal to your targets while getting the information across.
There is a lot of dry content that needs to go on your About pages and other company-related pages. Hire a freelancer that knows how to transform this information into interesting paragraphs that will take the reader right to the end.
You want them to know all about you, and you need someone who can feed it to them gently yet fully.
(3) Email Marketer
Email marketing is more than just sending out a few emails to your prospective customers.
Since it has become one of the most rewarding channels, it has become more of a science than just simple communication. It takes time to develop an email marketing plan and much more time to execute it.
Hire a freelance email marketer to handle this for you. They have the experience to help you work out a good plan based on your needs, and to properly execute the campaign.
Every campaign needs a bit of tweaking here and there. A writer with marketing experience may know how to compose emails, but they are not likely to know how to make specific adjustments.
An email marketer knows how to tweak the text to make it work better, and how to play around with the timing as well. They know that the days and times that emails are sent out, including the intervals between follow-ups, are vital factors in the success of an email campaign.
Monitoring is a big part of any campaign. Most writers have little to no experience with this stage of the process. An email marketer, however, will know what to look for and what to do to maximize your campaign’s effectiveness.
(4) Sales Copywriter
Sales copy is an art. You need to know a lot about sales and how the mind of the buyer works to be able to produce effective sales copy. It’s a good investment to hire a sales copywriter rather than spending your time editing basic copy – or teaching someone all its nuances.
Many business owners end up having to write the copy themselves and just have someone go through it to clean it up.
Turn this around and have someone do the bulk of the work so you can just give it a once-over and it’s good to go. A sales copywriter understands the elements that need to be present and knows how to compose compelling copy with just the right touches here and there.
(5) White Paper and eBook Writer
White papers can really give business a boost. They are great ways to generate interest and give prospects the information that they need to make purchase decisions.
eBooks are great marketing material.
They are easy to distribute and inexpensive to produce. You can sell them, or use them to generate demand and leads.
Longer form content like this allows you to establish credibility better than you can with shorter pieces like blog posts. Blog content is designed to give information in a nutshell.
You can use eBooks and white papers to really develop your topics when you have important information to share and give your readers extra attention.
Writing this type of long-form content requires a very different set of skills than for blogging or ad text. You want to have someone you can call on to create these pieces for you.
You have all the information that you want to go into their pages, but not the time and maybe not the expertise to put it all in a nice package. eBook and white paper writers are skilled at taking loads of information and creating a good format and flow for it all.
Improve Your Company’s Content with Freelancers
The development of the remote workforce over the past decade has opened up a great opportunity for business owners to access a wide pool of talent. These freelancers have highly developed talents and skills on offer to business owners around the world at reasonable rates.
You can take advantage of this opportunity to improve the content that your company needs for its various efforts without going over budget or sacrificing quality.
If you are hiring a freelancer for the first time, you understandably may have reservations. But growing a business is impossible without taking some risks. This is one area where we encourage you to take the plunge.