You see, it all starts with content.
It is the content that attracts prospects, informs them and finally converts them. But what’s the difference between content & engaging content?
Content vs Engaging Content
- 1 Content vs Engaging Content
- 2 All About Engaging Content
- 3 What Is Engaging Content? – In Detail
- 4 5 Engaging Content Ideas That Will Attract Readers
- 5 Major Takeaway
Putting together a cluster of words is mere content, but something that is informative, interesting and persuasive is what is called engaging content. It is the engaging content that drives traffic to your website, retains your customers and boosts your website SEO.
Don’t you want it all? Yes, you do.
So what are you doing to produce engaging content?
The easiest yet trickiest way to gain all of it is by content marketing.
If your blog or website is failing to entice readers then the online marketing tactics that you are employing are probably not good enough.
All About Engaging Content
People enjoy quality writing. Your aim should be providing one.
Engaging content is the content that is 100% original, of high-quality, relevant and trustworthy. In addition, the content that manages to be error-free is engaging content.
It is the key to keep your readers hooked and coming back for more.
Characteristics Of Engaging Content:
- Achieves Marketing Objectives
- Ranks Well in Google
- Has Remarkable CTR
- Has Lots of Social Media Engagement
- Does Well on Every Channel
- Is Defined by Data
Content contributors across all spheres should focus on quality content in order to make people visit the website and improve rankings.
The basic principle to write engaging content is to know:
- For whom are you writing?
- What are you writing?
- How are you writing?
- Where are you publishing?
You don’t have to be a literary genius to produce engaging content. Learning about the audience, connecting with them and delivering the information they want will do the trick.
What Is Engaging Content? – In Detail
“Engaging content offers something new: a new perspective, an unexpected laugh, bits of knowledge, or something helpful, inspiring, or entertaining. Engaging content gives your reader a peek at something he or she hasn’t seen before, but can relate to in some way.” – Shelly Bowen
To be engaging, the content must be relevant to the reader at the moment. Engaging, here, implies the ability to stop someone and draw them in by being informative and entertaining.
Writing engaging content doesn’t just limit to producing attention-grabbing headline or introduction. You have to keep up with the promise that you made by attracting readers throughout the entire piece of content.
Whatever you write, ‘tell it well’. The content that you publish should be thoughtful, well-written and relevant.
Engaging content provides value to the lives of your prospects, customers or community members. Hence, your content may not be elaborate but it needs to be valuable to be engaging.
- Write about hot topics and create captivating headlines to grab the attention of the readers. This makes them crave for more, eventually ending up reading the entire content you published. Engaging or interactive content can foster a community, start a conversation, and even enhance a dialogue.
- Make your information easy to scan and include a striking picture.
Read on for interactive content examples for your better understanding.
5 Engaging Content Ideas That Will Attract Readers
Here are 5 ways to create engaging content that will entice your readers and make them crave for more.
1. QUIZZES & SURVEYS
Being one of the most engaging content ideas, a quiz is something that grabs the instant attention of the reader. If the subject is of relevance to the reader, he participates in it and spends a substantial amount of time on your website.
Finding the right subjects to entice readers is complicated. The trick lies in learning what your prospects like and expect from you.
The content that is adequately structured makes use of pictures, and pitches the major concerns that a prospect may have is truly attention-grabbing. This popular engagement tool is easy to plan, execute and monitor.
Remember, if the quiz is easy, it allows the participant to score higher. And when they score well, they are very likely to share it (both, result & quiz).
Grammar quizzes, political quizzes, life quizzes, sports quizzes and science quizzes are good areas to put your brains into.
Here are few examples that resonated with their audience really well.
On the other hand, a survey helps you understand your audience in a better way. They share their genuine opinions about your products, services or any other subject that matters to them.
2. CALCULATORS, SIMULATIONS & TOOLS
Calculators, simulations and other tools make the life of a person easy. They are practical and useful.
Ensuring high rate of engagement and shares, the tools are of great and lasting value. They help users make informed decisions in all walks of life. By giving them something that eases their efforts, you show that you care for them.
Loan calculator, credit score simulator, insurance calculator and health monitor are great examples of tools simplifying one’s life.
3. INTERACTIVE INFOGRAPHICS
Infographic is another popular tool to skyrocket engagement of your website content.
Nobody likes content that is put in long paragraphs, without images and is boring. Thus, the infographic is a breakthrough in all content engagement related limitations.
Designed in an attractive layout, an infographic represents information in the most attractive manner. It is concise, complete, clear and eye-catchy.
The stunning infographic examples shown below are smartly designed to grab attention to the prospect with the use of icons, images, charts, tables and eye-catchy colors.
4. INTERACTIVE DEMO
A demo is a visual journey of experience that the product or service promises through images, sliders, PPTs, videos and other graphics.
The interactive demo is reckoned to be the most effective mode of engaging your audience. It allows you to interact with your customer on a more intimate, personal level.
How to make a great demo?
Follow these simple tips to make a great demo that your customers will love.
- Always customize your demo – Learn all about your audience to deliver exactly what they are looking for.
- Choose the format smartly – Learn beforehand what format your audience responds to the most.
- Add voice-over and music to the demo – The words should be strong and clear.
A demo should never be a tour of a product’s features and functions. Instead, it should focus on showing how the product is going to change the customer’s life. Showcase what difference it is going to make in their life.
5. INTERACTIVE VIDEO
Leverage the power of Video, they say. We say the same!
Adding interactive content keeps viewers interested and entertained. With annotations embedded in interactive videos, you can broadcast a direct call-to-action to the viewers.
To harness viewer traffic, the interactive videos also allow you to divert traffic from video to brand social media pages. Always remember, integrated marketing is the trick to survive in today’s competition.
Benefits of interactive videos:
- Improved engagement and retention
- Reduced cost
- Encourages feedback
360 video is a great option that inspires awe and makes it shareable.
Now is the time to put on your creative cap and build something so awesome that your viewers cannot ignore and will leave them awestruck.
Writing is the passion for some and mode of income for others. Either way, you have to put a major focus on who your reader is.
Keeping audience, their likes, desires and pain points in mind while writing will definitely help you create content they crave for. The golden rule is to assess what the reader wants or expects from you. Building a direct connection with your readers will aid your content and business goals altogether.
I hope the information was useful enough to create engaging content that your audience can’t say no to.
Are there any other tricks that worked for your branded content marketing? Share your valuable suggestions in the comment section below.