Google has been playing around with algorithms, that too – all the time. As soon as you feel you have made it to the top, some speck of code changes in the algorithm and your struggle to rank high starts all over again.
The internet is flooding with 4.25 billion websites and each one is on its toes to rank higher. None of the websites wants to lose its ranking to the competitor. With SEO, PPC, Keywords, content and what not, the game of higher ranking has turned way too complex. Ranking on page two is no more an option.
With massive SEO work you put in, you must ensure nothing is going wrong to negatively impact your website ranking.
Competition in every market segment is increasing. A beautiful and excellent UI website might lose all the potential business if it does not rank high on Google.
How To Rank High In Search Results
You must have heard the stories from SEO guys-“SEO takes time”. But how much time, nobody knows. Would you want to risk your business grow and reputation to some indefinite entity?
If your answer is “No”, you must check out the nine pointer bucket list below to rank where you want to be on Google ranking.
1) Assess Website Performance
What does Google ranking have to do with your website performance? Google new 2018 says it is focusing more on Site Speed. As per Google, if a site does not load in 3 seconds, 56% of the users drop it.
First, it takes a lot of effort for the audience to reach the most relevant website and after that, they would be in no mood to wait forever for it to load. So if the audience drops your website as it is taking long to load, the bounce rate will increase and your website ranking will be negatively impacted.
It is a two-edged sword. While Google crawls your website and finds it time-consuming (just more than 2 seconds), it may choose to crawl your website less often. So despite all the SEO and content effort, nothing may work if the website is slow.
Fix – Minimize the number of HTTP requests your website makes to load all the elements.
2) Keep Content Quality in Check
Content is what keeps the audience engaged with what you have to offer. Today Google’s Algorithm values content so much that it has an army set to judge your content.
Panda Algorithm keeps a close check on duplicate or plagiarized content. It assigns scores to the website content that then determines the website ranking. Be careful it even snoops your images as original or not.
Hummingbird Algorithm is a Google watchdog for content quality and keyword stuffing. If you use keywords that relate to the searches but do not offer any valuable information, hummingbird algorithm is going to report it to Google and is going to jeopardize your rankings.
RankBrain is on the lookout for shallow content while Fred is out there looking for content that is more in the forms of advertisements. Be very careful while you tread the content path.
Fix- Run your content through plagiarism finding tools and churn them through reading score tools to ensure it is considered as quality content by Google.
3) Ensure Responsive Websites
Google is really determined to rank the websites on the basis of experience it provides to the mobile users for 2018. It is looking for making the results more relevant and close to what the audience is looking for and that is why they are paying heavyweight to index mobile-first.
The algorithms are being programmed in a manner that the responsive website pages are ranked first. Although the experience is going to be uniform for both mobile and desktop users Google SERPs will crawl responsive websites first leading to higher website ranking.
Maybe everything is right on your website but if it is still struggling to rank, it is time to be in the best form to suit the multiple screen sizes of handheld devices. With 80% of Google search coming from mobile devices, it is must for Google to offer responsive website results to its audience.
Fix: Checkout your website on multi-screen sizes, pick out the discrepancies and make it more mobile friendly or if the website is not responsive take a tour here to make it so.
4) Register with Google My Business
Google My Business holds massive potential for your website. First things first, it is free of cost and gives a good boost to your SEO. Google is lazy and would love rather than it finding your website, your website is there properly cited with all your correct details.
A Google My Business listing gives you access to collect reviews, manage and monitor them. It increases your organic ranking which is rare nowadays. GMB ensures Google that your business is real as it will ask for your NAP. It offers the quickest and the safest way to get close to relevant searches and the target audience.
Fix – Embed the Google Maps in the Google My Business Listing for higher ranking in local searches.
5) Be aggressively engaged on Social Media
Being active on Social media is one thing but being aggressively engaged is a whole new dimension. We understand you are busy with lots of priority stuff about day to day business things. Even if you have to hire someone for that, do it.
Build a business page on Social Media platform as it will help you rank higher on Google. So you can work on SEO to bring your Social Media page as well as the website on higher ranks. Did you know each search engine is partial towards a few social media platforms? Pick up the top league and be active on them. Post content, visual content, engage with the audience, run campaigns, run ads and much more.
It is not complicated but it needs time and consistency. Whether it is a blog or an update, make sure it reaches your social media as a sensation. The more audience engages on your social media pages, the higher your page will rank.
Social Media is not directly linked to SEO but it has a huge influence on the ranking. These platforms offer you direct exposure to a massive database of users who be your website traffic.
Fix- Each social Media platform has a specific timing for higher engagement, ensure you know about that and use scheduling tools to post at the time of higher engagement.
6) Say no to High-volume and Short Tail Keywords
A few years back keywords were all about the short tail and high-volume keywords. All the content created was stuffed with such game changers. They worked like magic as the websites with such content actually ranked higher. Have Times changed?
Google Penguin Algorithm now penalizes the websites that use such form of content. Not only this, the competition is extensively high in this zone leading no one to anywhere. While short-tail keyword brings higher volumes of search, it also brings you more competition.
These keywords cost your high and decrease your return on investment and they are not targeted causing the Google difficult to find out relevant results.
Fix: Use long keywords that do not have much traffic. The competition will go down and your website will rank higher.
• Always post the content which can interest the audience. Your content should be able to attract the readers as well as search engines. It will be better if you hire experienced content creators, who can generate amazing, error-free and conversion-driven content for you, as it will elevate your search engine ranking too.
• Adding website on Google Search Console can help you find out any technical glitches and accelerates your website ranking process.
• Is your website indexed by Google?
A new website may not rank anywhere in the Google search. It may not even show and the possible reason behind it could be that the website is not listed. Finding out whether the website is indexed or not is the simple task. Type in the chrome bar –
yoursite.com (without “www.” and “/”)
Your website is indexed if even without www and / your website is showing in the search results. Let your website not succumb to the negative impacts of not being indexed. Why wait for few days to let Google recognize the website? Be proactive and add the website to Google Search Console. Here you will have to provide your sitemap.
As if the business already did not offer enough to struggle, higher ranking websites also have joined the bandwagon. We see SEO guys struggling with many elements, ratio proportioning them and still getting zero results. All the money spent is going down the drain.
This happens quite often and to lots of websites. They never have a consistent rank. Competition keeps beating them out.
With billions of websites racing to rank higher, it is time for you to start paying heed to the comprehensive tips above. The article offers you fixes to handle the issues and win a spot higher.
Time to reap out your hard work is now!!