“Good content is not just a storytelling session. It is telling YOUR story well!’’
Good content has the power to inspire and attract prospective buyers. If you have your own website or blog, your focus should be on the content. The world is not looking for an attractive website design. The users are looking for informative content.
The good news is that you can market your products or services through content in the most effective manner. If your aim is to sell the products and services online, you would need effective and high-quality content.
When the readers/prospective buyers decide to buy a product or find some information, they type a keyword into Google search engine. With the use of keywords, one can gain prominence/visibility in Google search engine.
If you are a business owner or a marketing professional, you would need to check whether the content on your site is free from problems or not. You have landed on the right page because we are going to share some important knowledge with you!
5 Major Content Writing Problems & Their Fix
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Content writing isn’t easy. It comes with many challenges that the marketer has to face. As a business owner or a marketing professional, you would need to fix these problems. When there are content writing problems, it will be hard to sell your product or gain visibility online.
How to quickly identify content problems and provide their fix? Here is a quick post which will help you to understand the common challenges and the fix for it.
#1 – Say NO to Duplicate Content
There are innumerable sites that have duplicate content. You must know that plagiarism is not acceptable! The author of the original content can sue you for copying the content.
Plagiarism or duplicate content is one of the most common content writing challenges. When there are different sites which have the same content, Google chooses one of the pages to show in the search engine and ignores the rest. This does not help your search ranking!
Duplicate content basically means that similar content is available on multiple sites. What is the consequence of using duplicate content? It will hurt the rankings of your site because the search engine does not wish to show the same content twice.
Sometimes it is unintentional and you may not be aware that your site has duplicate content. What is the fix for this?
The Fix –
1. You can use Copyscape to check for plagiarism. This will help you to fix the problems. It basically shows of how much content is copied and where it is copied from. Once you are able to see the number of words which are copied, you can easily fix it and create original content.
2. Using incorrect URL can help you to fix the duplicate content problem. You can redirect them so that the problem does not exist anymore. For search engine optimization purpose, you must use 301 redirect.
3. The art of Canonicalization – If you are not able to use the 301 redirect, you can try the art of canonicalization. This is a fancy word which you may have heard of! It is the process of choosing the best URL when there are multiple choices and it is basically referring to homepages.
4. Rewriting the content is another option. When you get the plagiarism report, you can easily make changes in the content. Changing the words is not going to help! You must sit down with a fresh mind and rewrite the content completely. Once you are done with it, you can check the content for plagiarism again.
5. The best way to avoid content writing problems is to hire a professional freelance writer. A writer with a good track record can help you to create original content. They would take care of the plagiarism, editing and all the technicalities.
#2 – Are your words inspiring the target audience?
When you are trying to sell a product or services, you need to reach out to the target audience. The trouble is that you require relevant content to inspire the readers/prospective buyers.
The buyers will not get attracted to irrelevant content. Rather than spending a fortune on the website design, you must invest in a good writer. You can find a freelance content writer, who understands your vision. When the writer understands the audience, they would be able to inspire through their words.
The problem is that content writers do not see themselves as marketing professionals.
When you are hiring a writer, you must check their experience and ask for samples of their previous work.
The Fix –
You must allow the writer to do extensive research. They must research the audience and the market beforehand. The writer can research the trends. How are other businesses selling their product? How are they addressing their target audience?
In fact, you can create a team of writers. When you have a team, you can make sure that there are writers of different skills and expertise. You can avoid the content writing problems by hiring the right people in your team of writers!
#3 – Proofreading and Grammar Check
Did you know that even the best writer can make mistakes? Even the content that you see in the best newspapers gets checked multiple times for facts, grammar, and spellings.
When you post content on your site, you must proofread it well before publishing. Be noted that the readers do not tolerate grammatical mistakes as it may alter the meaning of the message.
You need to read your piece of writing yet again because there are chances that you may have spelled something incorrectly. When you type the wrong dates or name, it could harm your site!
The Fix –
In order to fix grammatical mistakes, you can get the premium version of Grammarly or equivalent Grammar checker.
As for proofreading, you could hire a writer, who makes sure that they are sending you meaningful and high-quality content. The content should not have errors because some business-owners do not check it before posting.
Do note that there is nothing more unprofessional than misspelled words. The right use of apostrophes and other basic rules in English are necessary. You must take special care about the grammar of the content.
#4 – Are you focusing on the SEO aspect?
Since you are trying to gain visibility online, you need to focus on Search Engine Optimization. When you stuff keywords and allow the content to go musty, the readers lose interest.
You need to take care of the SEO aspect. The site owner must post fresh content on a regular basis. Your readers need fresh and informative content. The common mistake is to stuff keywords in an article! This is not going to help you sell your product or service!
You are writing FOR the readers/buyers. Do not make it look like a desperate attempt to sell your service or product.
The Fix –
In order to avoid content writing challenges, you must hire an SEO writer. They would be able to create quality content and place the keywords in the appropriate place in the article.
Once you have a team of writers or a regular SEO writer, they would be able to provide you with articles on a daily basis. This means that the content will never go stale and you will always have something fresh to post on your site!
#5 – Not Optimizing the Content for Mobile
Most of us get up in the morning and search for our phones. Isn’t that true? There are very few people, who wake up and check their laptops. During the day, we look at our phones at least 50-70 times.
Since the phone is an important part of our life, you must optimize the content for mobile. The mobile users should be able to check your website on their mobile phones.
The Fix-
The users are looking for scannable content on their phones. It is best to optimize the website for mobile.
Words From The Wise
Did you enjoy reading this post? As a business owner, you must avoid these common content writing challenges. This will help you to improve the rankings and get better visibility.
In a nutshell, you must hire an expert to take care of the uniqueness of the content. Do not commit the mistake of writing the entire content of the page. You must hire someone, who understands the audience. A skilled professional, who has knowledge of SEO and can proofread the document will be the best choice!
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