To understand the metrics on which social media marketing thrives can be pretty daunting sometimes. After a thorough and in-depth research, you got your first post out on various social media platforms.
The posts were scheduled when the engagement ratio was estimated to be higher. Likes, retweets, share, and comments were meant to happen. It was about to go viral as the posts were designed accordingly.
You got few likes and comments from a handful of people who seem to be in some relation with you. Rest, the post got lost in the abyss of various other posts and all your efforts neared to zero.
What went wrong you might wonder?
Why your audience’s feed was more of their cousins or friends latest posts rather than your informative and beneficial one?
What are the missing ingredients to a healthy and engaging social media post?
Well, the catch is simple.
Design a comprehensive social media marketing strategy which aids your posts to reach every social media platform. In simpler terms, the leading social media platforms have their own way of interacting with the follower base. Interpret those ways and reach different audiences in the format they prefer on the varied platforms.
Ravi is a musician and opts for a platform which might increase his chances of getting a hike in his career. Opting Instagram won’t do any good as images and 1-minute videos won’t add up to his singing profile. Whereas, if considered, YouTube can be the perfect platform where he can showcase his full potential. It is the platform where he can post his videos and earn himself a huge followership.
Selecting the platform suitable for your business or brand needs can often be infuriating. Here, in the above instance due to lack of knowledge, if Ravi would have posted his performance videos on other platforms, the click-through rates would have been low as compared to Youtube.
Curating and designing appropriate content is as mandatory as are constructing catchy and suave headlines. Headlines attract the audience which in turn call for likes, share, comments or retweets. Compelling Headlines along with the dedicated content for different websites is mandatory to gain audiences from various backgrounds along with high engagement and Call to Action click-through rate.
As Copyblogger states,
“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”
Messier headlines are often overlooked by people whereas attractive headlines steal the show. Google disregards the content which isn’t read thereby reducing your chance of visibility.
People have a penchant for the content of value, stories which are relatable, and facts which may add essence to their lives. Touted for gaining popularity and huge fan following, social media content with effective headlines and higher involvement of audience can prove to be a boon.
“On the average, 5 times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.”
– David Ogilvy
How To Level Up Your Game At Social Media Marketing By Writing Winning Headlines?
Some pointers which can help you keep intact your position on social media and gain viewership and loyalty from an audience as they come back for more.
#1 Numbers do the trick
Headlines are not meant to be more than 55 characters. Numbers in the headlines gives the basic idea to the readers of what they’re getting themselves into. Be predictable and readers won’t think twice before hopping on your post.
The list type headlines perform far better than the other ones. Be precise, use an odd number in your headline if possible. Also, make sure you use the number and not spell it in the headlines as it consumes less space.
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#2 Simplicity still rules
Keep your headlines simple and sweet. Make it more straightforward by mentioning it the way content is. Direct headlines send the message straight away without any explanation or play of words. It can be used to portray strong offers or benefits of the products and services being used or simply stating the facts about some services.
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#3 What’s in it for me
The readers always read posts which attribute to their personality and enhance their knowledge and skillset. State the bigger benefit the reader might get if he/she clicks on it. Know what your audience is and what can you do to help them.
Promise something to them which is genuine as well as believable. Add various flavors in the drama to highlight your promise without losing your credibility.
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#4 Quirky Myth Busters
As the title suggests, these headlines can be used to detonate a conception which no longer exists. Usually, misconceptions within an industry or at some other places can stagnate growth in those areas. However, if your headlines contain all those factors which clear the air then your post is more likely to be read.
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#5 The Frequently Asked Questions
These type of headlines can be used to answer questions which the readers always want to hear. With headlines generating curiosity, the engagement ratio of these posts is far more than those with normal heading and no social media marketing strategy.
Offer your reader solutions. Research and find out the commonly asked questions by the readers which can be the topic of your next post on social media.
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#6 Turn Negatives into Positives
A study showed that the average click-through rate on headlines which had negative headlines was better by 63% than the positive headlines. Positive poles repel each other and so does the positive headlines which use best, fastest, cheapest or any such superlatives seemingly perform slower than the negative ones.
The negative headlines carry more authenticity and genuineness which makes the reader curious to read the whole post. The words, ‘don’t’, ‘stop’, ‘destroy’ or ‘avoid’ cause insecurities in people and to find out the reason they go through the post.
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#7 Be Specific
Clarity of thoughts is necessary to bring in new readers and your already existing ones to stay in touch with your social media handle. After applying all the techniques of social media marketing, all you need to do is grab the attention of the reader just by being upfront about the post and its content.
The concrete facts and the specificity of the posts describe your article’s depth. It can be stated through anything – facts, figures, graph, examples, projections, or product descriptions, results etc.
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While trying these methods listed above, your content is going to be extensively read. However, after a certain time, the effect it had will start diminishing. The graph would gradually decrease thus hampering your profile.
In such cases, fret not! Try for another method which may work. Test it on your social media marketing campaign and reap results. Write as many headlines as you can and do not be afraid to test it to check what works best and what requires one more shot.
A quick tip: Revamp your already written post with some spice and salt of various headlines and see the magic. It will give your brand a boost and regain the interest of the audience.
Be ruthless while testing. Gauge the metrics of the social media marketing and plan your strategy accordingly.
What are your tactics to write headlines? How do you manage to turn up the audience on your social media handle?
Do write to us. We are all ears.