Creating and sharing content is the paragon of content marketing. Market Campaigns are deemed successful if the content strikes the chords of the reader. It is no surprise that content is the driving force and one of the integral elements of modern day marketing.
Each day, tons of content is created and shared, and this keeps on circulating throughout various mediums. A large portion of this content fails to serve its purpose and doesn’t engage the user as it was intended to. Businesses have to keep on innovating to avoid redundancy and by constantly improving upon the content that the audience like.
The best chance for doing so is to involve and improve Visual content. Powerful Visuals garner the reader’s attention and research indicates that human mind is quick to process and retain visual content than written content, thereby ensuring desired results for the day-to-day content marketing.
11 Types Of Visuals That Will Definitely Garner You More Users
- 1 11 Types Of Visuals That Will Definitely Garner You More Users
- 1.1 1) Compelling Images and Photos
- 1.2 2) Don’t forget Videos!
- 1.3 3) The Internet Loves Memes!
- 1.4 4) Visually Appealing and Accurate Infographics
- 1.5 5) Get Real with Screenshots
- 1.6 6) Call to Action – Very Important!
- 1.7 7) Influence the Audience with Some Mind-Blowing Quotes
- 1.8 8) Engagement with the Audience via Quiz and Polls
- 1.9 9) Data-driven Visuals
- 1.10 10) Mix it up with a GIF
- 1.11 11) Present a presentation
- 2 Conclusion: Content is King
1) Compelling Images and Photos
Image are the dominant visual tools that generate a great amount of interest and curiosity. The audience tends to spend more time on a visually appealing picture than just line after line of written content. By the look of it, the plain text gives an impression of ‘too much information, too little time.’ Pictures make the information more relatable and catchy.
A quick stare at a high-quality image drives the audience for the “know more” stimulation. Brands can particularly benefit by adding images as it makes the brand literally come to life. Images build up a great influence when it comes to purchasing decisions. The photos should be clear and replicate the USP of the brand. Interesting and eye-catching images helps to generate more clicks.
2) Don’t forget Videos!
Photos can act as main drivers for any marketing campaign, but videos add to the liveliness of the content. Videos help to incorporate more information in a very interactive way. Adding videos not only add to the interest but also gives life to the content in the form of sound and image. Social media is a witness to the boom and can cover a wider base of the audience to engage with.
The best thing about a video is that it acts as a live demonstration of the problems vis-à-vis their solutions. Different types of videos including the how-to-videos, behind-the-scenes videos, testimonial videos, and other demonstration videos fuels ups the brand’s image by adding the perception that it is ready to go the extra mile with the additional interaction. The pleasant quality of the video can add up to the charm. Evernote and the video stories serve as one of the best examples.
3) The Internet Loves Memes!
Some years ago, this form of visual communication would not have been on the list. Memes have taken the internet by storm. In short, The Internet loves memes. You shouldn’t limit the tools of interaction when adding a touch of humor can go hand-in-glove with interest generated.
If the brand is dealing with complex products or services, it does not mean the content has to be boring. Light-hearted content can set the content marketing apart and make it more appealing. This visual aid will make sure that the brand attracts the audience one way or the other. Memes circulate more quickly, and it can guarantee additional shares if crafted to perfection.
4) Visually Appealing and Accurate Infographics
Infographics are one of the best examples when it comes to visual content marketing. This powerful epitome of visual aid assists in providing relevant information in an easy and understandable form. The reader can understand the information much better and Infographics will induce more reader engagement.
The basic principle for a result oriented infographic is that it should be impactful in terms of quality and design. While designing an infographic, aesthetics are to be taken care of. Infographics are a great way to spice up even the humdrum statistics by adding attractive visualizations. The information provided has to be accurate to maintain the trust quotient and add to the relevance.
5) Get Real with Screenshots
One of the easiest ways communicate visuals is through screenshots. Allowing the creator to draw attention to something vital or mundane, screenshots make sure that audience notices what the creator is trying to highlight. In recent past, we have witnessed clarification statements from known figures in the form of a screenshot. Easy to share, this visual aid is extremely easy to understand and builds a level of clarity between the creator and the audience.
Social media posts, testimonials, feedback, reviews about a product/brand or a service are flaunted in the form of screenshots to make the content more relatable and real. Such presentations drive the audience to make a positive buying decision.
6) Call to Action – Very Important!
CTA’s trigger an on the spot action by influencing the target audience to reciprocate with a favorable action or behavior. Call to Action acts as a quick evaluation whether the information provided has been able to make an impact or not. The attention of the audience can be captured by adding some appeal with colors or an image.
This type of visual aid is suitable for events, offers or other special events that trigger a feeling excitement or opportunity. The audience can be roped in for a particular action such as buy now, click to know more, Read more, share and much more.
7) Influence the Audience with Some Mind-Blowing Quotes
Quotes are known to stimulate emotions. This is the reason we frequently stop to look at creatively crafted quotes. The strategy of adding words to influence the reader ensures a wide reach.
Quotes impact the minds of the readers and make them think. The quoted message adds more relevance when aided with proper visual cues. This strategy is popular on various social platforms, and people love it!
8) Engagement with the Audience via Quiz and Polls
Audience involvement defines a successful marketing campaign. While delivering a message or information to the audience, engagement is quintessential. Adding interesting questions for the audience to answer enhances the brand image by adding a judicious tone. Polls actively involve the audience and help the brand to monitor continuous feedback.
Besides adding to the knowledge of respondents, quiz helps to feed more information which in turn triggers positive product adoption. The more interactive content is, the more relatable it becomes. Polls are created in a visually appealing way and are usually easy to understand. The taker relates to the brand and acts as a part of it.
9) Data-driven Visuals
Data-driven visuals include maps, charts, graphs, diagrams and so much more. It might take some extra effort to draw these tools, but the results are absolutely worth it. Data-driven visuals are a passage to feed relevant and useful information to the audience.
The data is easily understandable and serve as a scale for authenticity. While creating these tools, it is important to focus a little more on the presentation part of it. No matter how important the chart is, if it looks unpleasant and chaotic, it is not going to work. Crisp and to-the-point representations are preferred by the audience.
10) Mix it up with a GIF
Graphics interchange format or the GIF is the latest internet obsession. This image format is not only popular on social media but also incorporated in messaging option available with the latest smartphones. This success story of the format broadcasts how popular GIF’s are. This image format sets you apart from your competition and also appears friendlier to the audience.
Using GIF in content marketing gives an impression that the brand is keeping up with the pace and following the trends, making it chicer. This format allows to express emotions and maintain the human touch. GIF’s are prone to more sharing options and are extremely easy to comprehend.
11) Present a presentation
Many sites across the world enable sharing of presentations on multiple networks to ensure a thorough outreach. While drafting a presentation, the design and color are focused upon. The presentation includes a lot of information and communicates the same to the audience. The presentation should be crafted to attract the audience with its design as well as content. The information can be added in a formal as well as humorous tone to keep the audience engaged. The language and grammar have to be taken into account. The information provided should be reliable and thorough.
Conclusion: Content is King
Visual content helps the audience to stay engaged and know more about the brand. The quality determines the success. These tools help the business to stay connected and keep the audience informed. While utilizing any tool, it is paramount to always keep the audience into consideration. Visual content helps brands come to life. Never forget the mantra “content is King”!