Content is the key to modern day marketing. Hard selling is long gone, and the audience is geared up for more effective and interactive content. Content creation has been a buzzword for the marketers across the globe for quite a long time. The reason behind this ample growth of content relevance is that the consumer is more empowered and information oriented.
The goal of content creation is an accelerated effort towards engagement of consumers. Every aspect of marketing, from brand awareness to building trust, is based on the content creation. Content marketing has been a buzzword for long, and the goal is to retain as well as distribute relevant information to a target group of customers.
Article marketing is a powerful tool for services, products or ideas and covers a huge dimension of the businesses worldwide. The content generated herein is usually created to attract the new customer base and retain the existing ones. There has been a huge demand in the market for unique and attractive content, and this exploration has made search engines fascinating.
There are newness and a lot of information in every article being generated. But every good thing gets mixed up with something bad, and it becomes difficult to maintain the originality. Same is the case with article marketing. People got too lazy to come up with something new, and this gave rise to many article spinning software. Now the topic is still under debate whether spinning is ethical or not with people not coming out freely and are talking in hushed whispers.
Article Spinning and Article Rewriting
- 1 Article Spinning and Article Rewriting
- 2 The History Of This Deceit
- 3 Here Is Why Everyone Needs To Take The High Road
- 4 Conclusion
Before discussing whether the process of article spinning and rewriting is good or bad, it is mandatory to understand what it actually is. Spinning is done to generate many variants of an original article by replacing many words with their synonyms or similar meaning phrases.
This SEO technique is used to acquire more backlinks without putting in an extra effort. Spinning is generally aimed at the creation of multiple copies while rewriting focuses on creating one copy. The technique utilized to escape the detection of online plagiarism checkers. In essence, spinning generates new content, but the information stays the same.
The technique allows manipulation of few words from a sentence and rewrites the same in a different word arrangement. The permutations created a play around the algorithms to evade the plagiarism detection, and the search engines will not be able to mark your content as duplicate.
The process became even simpler with online article spinners. Get the content, you want to spin or rewrite to a spin software, and a simple click will process the rest. Results are available in a jiffy, and your voyage for the content spinning or article rewriting is successful.
The efforts taken are less, but the repercussions can be drastic. Many companies prefer to take a chance because of the limited availability of time and resources. The goal of originality and uniqueness seems far-fetched, and all you get is a copy of someone else’s work. Plagiarism without detection.
The History Of This Deceit
The article spinning/rewriting dates back to the decade. The need for original content but lazy minds gave birth to this black hat SEO techniques, and today people are justifying the use. This software might serve positively in many cases, but most of the times it is simply cheating.
A website that connects and attracts needs unique content a little more than the aesthetics. When efforts are put in to create the website, the content pulls the timeline. The solution is a two-way road. Either you take time and put in efforts to come up with original and attractive content or just go for a spin or rewrite.
Imagine taking the second road. The website might be complete, but it is still not unique or original. Human minds cannot be fooled, and this thing has to come to fore.
The history cannot be traced exactly, but the first known software to be used for the spinning adventure is the Article bot that was created by Dan Harrold back in 2005. The simple copy and paste would generate multiple replicas.
The seemingly original content began selling like hot cakes and was a shortcut to faster income. The results made search engine optimization extremely easy and spammers found a way to repeat the content by making it look new. This was when the market started looking for opportunities to create more of such software, and the result is what we see today. Many solutions came to fore at considerably low costs.
Here Is Why Everyone Needs To Take The High Road
The solution of creating multiple variants via content spinning or claiming ownership of something written by someone else via article rewriting may seem easy, but the future might bear the brunt of the actions today. Easy is never the answer, quality is. This is why spinning, or rewriting should be a no-go area.
1. The benefits are a short time
The solution is easy in the form of spinning or rewriting. Efforts are less, and results are quick. The process might actually seem beneficial, but the focus should be long term. The ranking can get hurt, and your business may lose reputation. Search engines can possibly be fooled, but humans recognize the already read information. The catch is easy, and the impact can be huge.
2. Understand the Google philosophy
Search engines love new and fresh content. That might be visible in the rankings of content which took a little head scratching as compared to what Bots prepared for you. Google, for instance, is known to have an eye for originality, relevance as well as user-friendliness.
Though the algorithms have been fooled in the past by simple manipulation, Google has stayed updated with what it needs to do next. With constant upgradation, the algorithm parameters have improved. Google is all up for devaluing duplicate content and in case you are using or thinking of using some, it is better for you to drop the idea.
3. The versions generated can get all clumsy
No matter what you are writing, one thing is to be kept in mind- The content is for humans to read. There is no fun producing content that is literally unreadable and leaves the readers in dismay. The content generated by spinning is usually very low quality and is not appreciated in consumer circles.
Rewriting articles is also the same old story of repeating information and most of the times writer loses track of what to write next. The originality and human touch are lost when the task assigned is completed by a software. At the end of day originality never loses its power.
4. Do not add to the clutter
The web junkyard is full of all sorts of content. The user might replace words and phrase, but the reality is that the information is going to stay the same. The repetition of same information, again and again, is creating an array unwanted content. “Good food means good health” getting changed to “Good food results in good health” does NOT change the information. Reading it in different synonyms will just add to the irritation. Same goes for the readers. Original content may strike the chord, but duplicate will always create doubts.
5. Unethical when gold plated, stays unethical
No matter how many justifications are readily available to you. The truth is article spinning, as well as article rewriting tools, are just modifying someone else’s work. It is NOT your own. Copying from sources can never be ethical as long as you give credit, which is just not the case here. Sometimes getting penalized again and again not only end up in penalties but your entire credibility gets under question. Building a reputation takes years and spoiling it may take an hour.
6. You are just setting limits for your creativity
Writing original content takes time, energy and efforts. But it also improves your skills and accelerated your creativity. Simply copying in creative ways is not going to make you a writer. The backlinks can be easy in case of copying, but you are limiting your creativity by not giving yourself a chance to improve and set the standards higher.
The different ways of writing the same content can create market saturation at some point in time. Not today or tomorrow but someday you are going to get caught, and everything can get on the stake. The advice is to put in efforts and get work done, Original content will attract attention, and you are going to stay ahead of your competition.
There are no pitfalls just a little hard work at the beginning and rest of the road is going to be a smooth sail. If you cannot do it yourself, hire a freelancer to do it for you. Maintain the human touch of your content, and you will go a long way. Spinning or rewriting is just basic, and it is not going to make you any clever. The point is to make sure that the content you put up for your audience is unique so that your ownership cannot be questioned at any point in time.