Do you own a website? One of the best-proven ways to keep traffic pouring in your website is through making your posts SEO-friendly. For bringing traffic to your older posts or articles, you must aim at making them search engine friendly. In the long run, only search engine rankings will help in getting relevant traffic from the older posts or articles on your web portal.
SEO-optimized posts or articles are pieces of content that are written following specific rules that enable the given content to appear on Google (other search engines as well) and then, rank higher for SERPs for specific keywords. When you are devising content for your site, it is imperative for you to follow such rules such that your site has a higher chance of ranking higher on the search engines.
In today’s highly digitalized market, creating SEO-friendly content has become crucial for active revenue generation for the online businesses out there. If you wish to enhance the overall ROI for your business, it is high time that you start creating SEO-optimized articles and blog posts that reach out to the target audience easily and quickly. In this post, we will help you learn about the ways of writing SEO-friendly articles in WordPress.
Writing SEO-friendly Articles on WordPress
1- Plan Out Your Content
This is one of the most basic and essential steps that you need to follow while creating content for your site. You must follow the “Think first, Write later” rule for coming up with a content that catches the attention of your target audience effectively. When you have a proper plan laid out in front of you, there are lesser chances of making any errors. Think about a proper topic that will help the readers gain some insight & adequate knowledge about your products or services.
Once you have a fair idea of what you would like to present to the readers, start preparing grounds for its effective implementation. You must always note that ‘content is the king.’ The topic that you have chosen and the material for it must be relevant enough to deliver the right information about your business. Focus on the relevant keywords pertinent to your product or service range. Most importantly, the content must be trending in the current scenario.
2 – Emphasize on Post Title & Meta-Title
For this, you would, first of all, need to understand the difference between ‘Post Title’ and ‘Meta Title’. Post Title is how your readers will see the title of the given post on your site. Similarly, Meta Title is how the search engines will be showing your position in the provided search results.
If you have not mentioned the proper Meta Title in the respective SEO settings for your post, the content for your site will be treated as the Meta Title. Moreover, it is also essential to contain some important keywords in the Meta Title for your blog post. Meta Titles and descriptions are crucial for your blog posts. These help the post rank higher for a given set of keywords in the search engines.
3 – Select the Right Keywords
Keyword selection is another vital component of devising an SEO-optimized content for your site. The keywords that you will be selecting will help in determining whether or not the given content will achieve better ranks in the search engines. The experts recommend that you must always start off with simple keywords and then, move towards the complex ones as your domain gets strong & established enough.
For obtaining the right keywords for your site’s content, effective keyword research is vital. Take your time and research for the keywords phrases that your target readers must be using on the different search engines. Once you have come up with some possible target keywords, you can make use of proper Keyword research tools like Google Keyword Planner, Bing Keyword Research tools, and others. These tools will help you in gaining a proper insight into the competitiveness of the given keywords for creating an SEO-optimized article.
4 – Make Use of Keyword Variations
When you wish to create the SEO-friendly content on WordPress, you must be aware of the technical specifications involved. One such important aspect that you need to consider is keyword Variation. Keyword Variations are also referred to as LSI (Latent Semantic Indexing). The primary purpose of the LSI keywords or Keyword Variations is to make your site’s content understandable by Google. Thus, it helps in increasing the possibility of ranking your site’s content for more keywords on the search engines.
5 – Post High-quality & Valuable Content
Once you have understood all the technical aspects of composing the SEO-optimized content on WordPress, it is also important to get through with the generic rules. One of the most vital considerations is to write high-quality, informative content for your readers. On the Internet, you can come up with a plethora of articles & posts. But, you tend to read only the particular ones that you find relevant or informative enough.
This principle must be applied when it comes to posting your site’s content as well. You must aim at writing highly informative and user-friendly content. It will help the readers gain an interest in your site’s posts such that they will keep re-visiting your site for more such material.
6 – Link to Proper, High Authority Sites
If you wish to minimize the overall bounce rate, you must make use of the concept of interlinking. You must aim at linking your site’s content to some high authority sites that must be relevant to the particular blog post. However, while doing so, you must note that the sites that you will be linking your content to should not be competing with your website on the main keywords or targeted keywords of the given piece of content.
When you wish to make your site’s articles & blog posts rank higher in the search engines, you must follow the tips as mentioned above for making the content SEO-optimized and SEO-friendly.