The ultimate goal of an effective email marketing campaign is to bridge the chasm between potential customers and loyal customers. With increasing number of emails hitting the mailbox of the user, a successful email marketing campaign should focus on differently working to grab the attention of its customers. You might have the most exclusive offers or discounts available, but it comes out to be of no use till you can reach your audience through the right ways.
The first important step for a successful email marketing campaign will be to get that first click on your email. You need to follow a full proof strategy to be able to tempt users to peep through your email and read it. Here are a few excellent tips which can help you start your email marketing campaign successfully. The only thing you need to keep in mind is that the change won’t come overnight. You would need to be consistent with your efforts before you actually see your customers building through an email marketing campaign.
8 Tips To Make An Effective Email Marketing Campaign
- 1 8 Tips To Make An Effective Email Marketing Campaign
- 1.1 1. Writing An Attractive Subject Line To Make The First Impression On The Users
- 1.2 2. Personalize Your Emails To Attract Your Target Audience
- 1.3 3. Give A Detailed Account Of Benefits, Not Features
- 1.4 4. Keep Your Email Brief, Crisp & Concise
- 1.5 5. Don’t Get Spammy To Get The Attention
- 1.6 6. Know Your Ultimate Goal
- 1.7 7. Keep A Check On What Your Competitors Are Doing To Attract Traffic
- 1.8 8. Reward Your Readers
- 2 To Sum Up
Trust me, the only thing that you need is more conversions and leads to be able to earn huge profits. Also, customer engagement should be your sole aim in the initial stages of email campaigning. It is just the play of words which can persuade the customers to use your services. The only way you can make a place in their heart is by drawing an effective and strategic email campaign to compel the customers as to why they need to choose you over others. This list would definitely help you in building a more effective email campaign to make a place in the competitive market.
1. Writing An Attractive Subject Line To Make The First Impression On The Users
#TIP – Proper subject line with perfect grammar.
Adding a persuasive subject line is highly recommended as this is the key to your success. You cannot expect the customers to click on emails which have irrelevant and dull headlines as their subject. You need to create an irresistible feeling in the customers so that they feel an urge to open your email and read it. You can create curiosity, tempt your customers through exciting deals and offers, and lure them with a bunch of freebies. This is what you should keep in mind while building a subject line which can make a difference. An added call to action will be icing on the cake if you want your users to drop everything and make a purchase with you. Buy, Purchase, Download and Learn More can be some of the CTAs which you can use to your advantage.
2. Personalize Your Emails To Attract Your Target Audience
#TIP – Create an impression by using images and videos.
It has been observed that emails that are more customized perform way better than those who are not. A simple way of measuring whether your email is performing well or not is through CTR and open rate. According to statistics, 36% of revenue was driven by emails which were more segmented and targeted. You need to focus on providing relevant content to your users and at the same time persuade them to avail your products or services. Talk to them as a friend and not as a machine. Connecting with your audience with a personal touch will be fruitful rather than just writing a fancy email with nothing concrete to offer.
3. Give A Detailed Account Of Benefits, Not Features
#TIP – Focus on advantages and importance.
You need to remember that customers would always want to hear about how they can be benefitted from your products or services. Therefore, you need to make sure that you are emphasizing more on how their lives can be immensely transformed by using what you offer. You just need to write the advantages in such a way that you subconsciously convince your customers to take action before the opportunity is gone. You should know the right tactics of marketing your content in the ways that it doesn’t seem hyped or exaggerated. Also, some credible customer reviews can add value to your well-written email.
4. Keep Your Email Brief, Crisp & Concise
#TIP – Lengthy emails should be avoided.
Writing long emails won’t create more impact as it is thought by many. On the contrary, in the era of listings and visual marketing becoming equally popular, long emails can backfire your effective email campaign. Longer emails tend to bore the readers, and they lose the patience to read the most important parts in that longish written piece. Hence, the key to increased customer engagement will be to be compelling and convincing.
5. Don’t Get Spammy To Get The Attention
#TIP – Avoid sending too many emails.
You might feel the urge to see your email marketing going well when you put your utmost efforts. But, trust me, you need not become desperate if you don’t see the positive results of everything you do. Spamming the inbox of your customers is a big NO. The sole reason is that you have to make a place in the market gradually. You cannot expect overnight results. Getting spammy will only create a bad impression on your potential customers. What do you do when you receive a lot of emails from a particular company? It makes you feel annoyed and irritated, and you are sure on not using their services ever. This is what can exactly happen with you. Also, using all caps and too many exclamation marks in your email copy would all go in the drain as your key to expanding your business should just be persuasive content.
6. Know Your Ultimate Goal
#TIP – Let the readers connect with your business.
With every email copy being sent to your customers, your focus should be on the result that you desire to reach. It could simply be increased conversions or more purchases or just creating awareness among the customers that you exist. Whatever be the case, you have to subtly hint your customers as to what your end goal is. You have to direct them to do exactly what you want you to do. Follow simple content marketing tips to follow this idea in a better way. Your email copy should be like your sales manager who effectively conveys what he wants the users to do.
7. Keep A Check On What Your Competitors Are Doing To Attract Traffic
#TIP – Stay updated with industry trends.
You might have left no stone unturned, but you can still be disappointed if the tide doesn’t flow in your favor. Email Marketing is a bit of luck with a lot of hard work. Achieving the results you strive for, is not always possible. What you can do in this case is look at how your competitors are doing your business. It is not wrong to follow what others in the market are doing. You learn a lot when you try to imitate others if not blindly but differently. You can try out doing something out of the box to captivate your email readers. Experimenting new stuff is what can keep you going in email marketing. Therefore, don’t shy away from making those little changes which can help your business grow exponentially.
8. Reward Your Readers
#TIP – Distribute gifts, coupons and gift prizes.
Effective email marketing will about be about creating awareness among the customers and keeping them well informed about the industry you are dealing with. Add relevant case studies and statistics to showcase that you know what is happening in your industry. Also, let them know that they won’t regret reposing trust in your products or services. An email copy should be informative at the same time so that users know what they are signing up for. They shouldn’t feel that it is just another email copy which is trying to snatch a part of their money. On the other hand, build your copy in such a way that they are convinced to believe that you are best in the market and worth their precious time and money. This is ultimate step to building a complete email marketing campaign.
To Sum Up
Hence, in a nutshell, try a mix and match of old and new email marketing trends to stand out in the crowd. Also, remember that solid foundation of your business cannot be built just with email marketing. It is undoubtedly one of the essential aspects of content marketing but not the only one. In this dynamic industry, you need to be open to new challenges. You never know what might work for you. Therefore, don’t shy away from trying the things you are hesitant of. In the end, what would really matter would be how well you are able to build your target audience. It is a win-lose situation if you are not willing to do the things in the right way.