You have your content marketing strategy all in place.
You have an adequate amount of traffic on your website.
You have a strong hold on social media too.
What else would you require to ensure healthy online presence?
Let us highlight what else you could do to increase the impact of your online marketing efforts.
Maximizing reach should be your key objective in case you have got everything mentioned above in place. We assume your digital marketing is a perfect mix of three types of content, namely original, curated and syndicated content.
Original content is the content that you create from written word to graphical infographic. It is 100% fresh content available nowhere on the Internet.
Curated content is the type of content that you found somewhere else and is of great value to your target audience. You reframe it and cater to your readers differently.
Last but not the least, to understand the concept of syndicated content, you need to learn what content syndication is. Briefly, the proliferation of content to third-party websites assuring virtually limitless benefits is known as syndication. Content syndication is not just all about traffic and reach. There is a lot more to it.
In case you haven’t invested in syndicated content yet, mind that this activity can help you keep the regular flow of relevant and interesting content across all communication channels active. It helps to create the desired impact on right people beyond your reach. Moreover, it establishes strong relationships with the domain experts that can benefit your business all the way long.
How to find out if the content is syndicated? Simple!
The web page will be tagged along with a message similar to ‘This article originally appeared on..’ or ‘Read the complete article on….’
Need more information for better understanding of the concept? Read on.
What Is Content Syndication?
Content syndication is a process of sharing or republishing existing content on other sites to reach out to a broader audience. Syndicated content increases your content reach and traffic. It has also proved a boon for brand awareness. Content syndication is an increasingly popular way to build links to your original article.
No, it is not content duplication entirely!
Yes, the basic idea is that a piece of content is copied or shared on other sites but that happens with the consent of the author. It could be sharing of partial or the entire content depending on the requirement.
When a piece of content is syndicated, it is exposed to the entirely new set of audience who may or may not have an idea of your existence. They go through your valuable content and even share if found relevant. It all comes down to quality and relevance of content then. Hence, it is a win-win in terms of reach as well as repurposing old content. Syndicating content saves time and costs less or even nothing to spread your content beyond your reach.
Content syndication, so far, is the quickest way to attain more traffic to your website by just repurposing your own content than writing entirely a new one.
How To Get Started?
Content plays an important role in boosting your site’s rankings, building credibility, attracting new customers and retaining them. You probably know how to do it as well.
Always remember, if you publish quality content that depicts your knowledge and expertise in your domain, it will always win customers irrespective of the date of publishing.
You might be witnessing commendable traffic on your website but is it wrong to crave for more? When you publish quality content on your website, you get the considerate response from your audience helping you achieve your business goals. What if the response can be doubled or even tripled when shared to other websites? And what if it all comes for free?
Hence, content syndication is the key.
In order to maximize results, you don’t just need to keep writing new pieces. You need to market them as well – all old and new content. Blog syndication is a great way to maximize your exposure by reaching out more prospects.
With getting customers return to your website again and again as an end goal, you need to strategize and align your content syndication strategy with the content marketing strategy for your business. The two go hand in hand.
This is what you need to do to get more traffic from content syndication:
Step 1 – Establish goals
The very first requisite of content syndication is the establishment of goals. The goals should be in terms of traffic, leads, awareness or backlinks – whatever suits your business model.
Learn about all best-suited content distribution partners and work out on their requirements and syndication plan.
In case you are focusing on building traffic on your blog, syndicating a headline and the first paragraph with a link back to your blog is suggested.
On the other hand, if you aim to build awareness of your product or service in a broader send, syndication of all forms can be considered.
Step 2 – Start guest posting
Web content syndication requires a lot of efforts unless you are an authority in your niche. You can start your content syndication efforts immediately with your existing or new blog.
Guests posts are a great way to portray that you are a great writer. You can start by searching for blog websites that accept guest blogs in your niche.
By doing so, you will end up getting some exposure on most-read blogs in your niche. This helps in building authority in your niche. It builds a database of samples that will be vital when you reach out to big blogs with content syndication requests.
Step 3 – Find out potential web partners
Once you outline your goals, you will have an idea of what kind of content you have and where you want to send it assuring optimum results. For this, you need to think about suitable partners and content syndication platforms.
You could look up for content syndication sites that have already built up an audience.
Step 4 – Use networking sites to the fullest
Be present on all the social networks that are popular among your target audience like Twitter, Facebook, SocialMarker, Digg, etc.
Maintaining regular interaction with other users, you can post a blurb and a link to your content on regular intervals. This easy practice gives you immense traffic on your blog site.
Step 5 – Experiment with all formats
When you provide fresh content that is relevant as well as interesting, your readers are sure to return again and again. Try experimenting with different formats to engage readers. You can publish listicles, how-tos, product demos, infographics, interviews, insider pictures, industry news and other types of content.
Also, spice up your content with different multimedia formats to suit diversified preferences.
Step 6 – Pitch with email
Once you know who could be the best person of contact to syndicate your content, draft an email pitch. Keep it short and to the point.
In your pitch, you need to clearly tell how running your content is going to benefit them or their business. Once you prove your worth to the prospective partner, half the battle is already won.
Step 7 – Be proactive
Don’t put all your faith on just one website or person when it comes to content syndication. If you do not receive the response from the concerned person, don’t be disheartened. Keep looking out for other opportunities until you successfully end up at one.
On the other hand, if you get a positive response, be active with all the deliverable to assure the smooth transition.
Step 8 – Maintain relationships
Once your blog is successfully syndicated, make the most of it. Keep the relationships going by offer them more quality work. Always look out for more and more opportunities to make it consistent.
Content Syndication and SEO Considerations
No doubt, content syndication is great for your SEO as it helps you earn more links as well as visibility that too without spending efforts into writing entirely new content. Effectively saving time, online content syndication comes with a downside too, especially with regards to your SEO.
It can go wrong if not taken proper care. Since SEO is a complex and continually evolving area, you need to be updated with the latest upgrades so as to accommodate them in your strategy.
To begin with, you need to understand that syndicated content is essentially the duplication of online content that has already been published which is why tackling content syndication SEO smartly becomes very crucial. You may end up outranking for your own content if not done right.
Be noted that the search engines won’t penalize you for syndicating content. Now, you can be at relief as far as SEO is concerned for syndicated content. But yes, any duplicate versions of your article might be filtered out of the search results. So you just need to be careful with this content marketing tactic.
Here are some tricks you can try to prevent any potential negative impact on your website SEO.
- Let the page index first – Before offering content for syndication, let it run for a while. This practice gives the search engines optimum time to index the blog post.
- Use ‘rel=canonical’ tag – You can ask the third party to use the ‘rel=canonical’ tag. This activity notifies Google about the original source of content. This practice is healthy as it benefits from any links the syndicated copy goes on to get.
- Remove RSS feed – Once your content is successfully syndicated, it is strongly suggested that you remove your RSS feed after attaining some visibility.
Repurpose old posts and add value to them with content syndication. It is a great way for bloggers to reuse their valuable content in a new manner to new potential audiences. With endless benefits assured, syndicating content costs less time and efforts.
At the end, it is crucial for your business that you encourage readers to share your content with others. Adding a share call to action to each page of your site allows the visitors to share useful information with others easily at any point of navigation.
Have you ever tried syndicating your content before? What is your experience? Let us know your experience and thoughts in the comments below.