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Content Marketing

14 Reasons Why You Should Date a Freelancer

written by Khushi Srivastava

Freelancers are one of their kind. They give up everything to pursue their passion. Hats off!

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We might not always get them straight, but when we do, we love them for their courage, passion, and dedication. They are beautiful, playful and cheerful in their own way.

You date a freelancer, sooner or later you realize that you two live in two entirely different worlds. Your lifestyle doesn’t match with theirs and their living habits don’t seem social to you. Do they? When you like someone and they turn out to be a freelancer, there are things to be prepared for. Here are the realities of dating a freelancer. Gruesome or awesome, its better you take a call on that.

  1. They think they are awesome.

awesome-barney

Just like Barney Stinson, every freelancer thinks he/she is AWESOME.

  1. They’re the boss.

own-boss

They are their own boss. At least they think so! Freelancers might not have one single boss anymore, but they still have to deliver work to different clients making them kind-of-boss.

  1. They always live in their pyjama-comfy zone.

pyjama-comfy

Freelancers’ work-from-home occupation does this to them. They really DON’T dress for work. Can you picture the sender of those professional-sounding emails? They are the ones in pyjamas and bunny slippers and with food munchies all around.

  1. Their work is always interesting.

thuiswerken.groot.

They are passionate about what they do. And it becomes really enticing for others too. Flexible working hours, cool working environment, no formal dress code and what not! A freelancer enjoys everything that a white collar employee always fantasizes.

  1. For them, freelancing is less stressful than working for someone else.
Happy, smiling young couple relaxing on couch at home. Calm, carefree man and woman resting with arms behind head. Healthy relationship.

Happy, smiling young couple relaxing on couch at home. Calm, carefree man and woman resting with arms behind head. Healthy relationship.

Feeling king of the world, the freelancers feel proud in having to no longer deal with office bureaucracy. They have all the time in the world to earn money at their own pace, as per their own will. Bravo!

  1. What they do is inspiring!

freelancer

It really is! It is respectful that freelancers are brave enough to take up freelancing as a career as it is a high risk taking/rewarding attempt.

  1. They are never really off duty.

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There is no in or out time for our dear freelancers. They have to be on their feet 24×7 to meet all the client requirements.

  1. They are open to vacations & holidays. Bring it on!

vacations-holidays-freelancer

Planning holidays with your freelancer partner is always a win-win. It becomes easier as they are available always and forever.

  1. They can work from any location. Anytime and anywhere!

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Freelancers tend to always bring work with them. Harsh but true! They can typically bring work to anywhere as they can work and live almost anywhere.

  1. They make you their plus one for a lot of events.

freelancer-couple-at-a-wine-tasting

Beware! Be prepared to be a part of their work itinerary. They count you in for accompanying them to work-related events. Even if you don’t want to go, you have to be there by their side, for their happiness.

  1. They prefer working alone.

freelancer-alone

You like it or not, when they tend to work, they prefer being alone.

  1. They have a lot of free time to spare. Not always!

freelancer-no-off

For a freelancer, weekdays and weekends are usually same. They are heartless human beings with whom you cannot share the joy of next day being a Saturday. They are not even excited that tomorrow’s a national or an international holiday. At times, every day is a holiday and every day is a weekday for them.

  1. They reply late because they are busy.

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Please excuse them if they respond late to your texts or calls. It’s not that they are not interested. Often freelancers lose track of time as they are just really caught up with their deliverable.

  1. They are unpredictable and spontaneous.

freelancer-surprising-valentine's-day-love-surprise-rose

True story! You can never guess what they are up to next. Well trained with real life experiences, they are the best advisors for handling life’s conditions and multitasking.

We all know freedom comes with a price. These unexpected realities are just that price that you pay to date a freelancer. Every cloud has a silver lining. You shall find yours too.

Even if it took you forever to manage your life around them, you are left with no option but to embrace their erratic career choice. Don’t you worry! At the end of the day, it’s the person who matters the most. If they are ‘the one’, you got to support them in whatever makes them happy.

Happy dating!

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June 21, 2017 0 comment
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Content Marketing

10 Best Tips To Generate Thousand Of Visitors Monthly Without Spending A Dollar On Ads

written by Khushi Srivastava

Even after putting so much brain into your content strategy, are you unable to generate traffic for your website or blog? This blog post may be of some use to you in this area.

Consult-With-Content-Expert

You have a plenty of decisive ideas about growth, virality and the success of your brand/company. What went wrong then? What is the lag and what is that you aren’t probably doing right?

We all need to understand and accept the fact that sometimes, just good content isn’t enough. There are other parameters too, that you have to keep in mind while constructing your digital marketing strategy.

Here are 10 best tricks to generate thousand of visitors monthly without spending a dollar on ads. By bringing these tactics in practice, you’ll no longer struggle to drive traffic to your website or blog.

These techniques shall skyrocket your position in the search engines as well. They are beneficial for start-ups, solo entrepreneurs, people with established online businesses, and all others who are craving for visitors on their website/blog.

These tips will help you create the right kind of valuable content for consumption. Every marketing campaign shall be a success then.

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These effective techniques will help you acquire customers for your business by generating thousand of visitors monthly without spending a dollar on ads. And those customers shall generate more customers for you. This increases the lifetime value of your customer and you become the talk of the town.

Matter of fact, this won’t happen overnight. You will definitely see results with the consistency of efforts and innovative ideas.

Is there anything else that worked well for your business? Feel free to share with me and other aspiring content marketers out there.

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June 12, 2017 0 comment
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Content Marketing

Great Content Equals More Web Traffic & Revenue

written by Khushi Srivastava

Marketers are spending more on Content. With the perks of Content Marketing acknowledged worldwide, it is regarded as a critical aspect of Digital Marketing. Every marketer is raising the budget for content marketing and it has increased every year since 2010.

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As per the latest researches& surveys, these facts give a clear picture of where Content Marketing stands today:

  • 93% of B2B marketers use content marketing. (Source: CMI)
  • 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)
  • Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source: Aberdeen)
  • 39% of the marketing budget is spent on content marketing by the most effective B2B marketers. (Source: TopRankBlog)
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)

Given that a blog or a website is the space available online to interact and engage with the audience, why not use it to its maximum? Use this potential space to introduce the audience to your specific field of the business and allow them to communicate back with you.

The Success Formula

 Traffic + Conversion = Success

Content Marketing is one of the most practical, effective, and useful marketing strategies today. Content is the basis of this strategy. The more you spend time on content marketing, the more relevant content you will produce on your website or blog. By doing this, you will give a valuable reason to your potential audience to stick around i.e.information that they desire. They shall become familiar with your brand and trust you as a reliable entity, which will eventually lead to higher conversion rates.

Success1

Great content is the key to an effective SEO. It attracts the audience and holds them for long. The complex search crawl bots work on the specific algorithms to provide the best results to the searcher in one go. Unique content, with a great number of responses, shares or likes is considered good in the eyes of a search engine. Portraying the image of a website to the search engine, SEO indicates how good is the website for the user. It helps improve search engine rankings of the website. The higher is the ranking, the more is the traffic on the website. And this all comes back to content again. Hence, it is extremely important for businesses to produce high-quality content on their web pages to rank as high as possible on search engine result pages.

Why Content Marketing?

Why do people surf the web? The answer is simple, for finding answers or for online research. They keep on switching pages unless they do not find the precise information they desire for. If you aim to target the specific audience through search results, it becomes important that you give the potential audience what they exactly crave for. With the aid of great content, you do not just capture leads but sell products too.

Content-MarketinDos-&-Don'ts

This is when Content Marketing comes into the action. Content Marketing is the type of marketing that structures content creation and its distribution. It is focused on creating and distributing content that is valuable, relevant and consistent to attract and retain specific customers. It helps a brand drive more web traffic and generate more revenue. Aiming to drive profitable customer action, Content Marketing demands strategizing, brainstorming, implementing, analyzing and updating.

Content Marketing Promises:
  • Brand Recognition
  • Increased Sales
  • Customer Acquisition
  • Higher Search Engine Visibility
  • Cost Savings

With a number of websites and brands, increasing day-by-day, it is important to have a strong content marketing strategy to make everything fall into place. These are certain reasons that make Content Marketing a necessity:

  • Web is the most easily accessible online library
  • People on web search for relevant information
  • Google and other search engines are always on a lookout for great content
  • Everyone is working on content marketing strategy

Content marketing also helps in lead generation, reach increment, brand recognition, image development and customer development.

8 Key Ingredients Of A Good Content

Content Is King.

You must have heard this phrase probably a thousand times by now. But do you really understand its true meaning? Content is reckoned to be an integral aspect of effective Digital Marketing strategy. You always require a great content to build a prosperous brand. Like, it is the most important ingredient without which your dish is incomplete.

Many marketers claim that writing good content is a choice. But as per the studies, facts & stats suggest, you should never take content for granted. Writing poor or average content will lead you nowhere resulting in poor or no sales at all. Does it sound like a choice anymore? Content is a necessity.

How-To-Use-Content-To-Promote-Your--Brand

Today, content marketers will pave their path quite clear to drive traffic, boost SEO, improve search results and increase sales. To achieve everything they desire for their business, they focus on content equally. For all this, you need to have great content on your blog or website.

If you own a content site (a blog or a website), makes it worthy and do justice to it. Here are the key ingredients of a great content. Do not forget to make a note of these!

  1. Unique Content

Always produce and publish 100% original content. Search engines boost sites with only genuine content. In other words, sites with unique content are considered as high-quality websites in the eyes of search engines. Improved site’s ranking in search results is another added advantage of producing fresh content.

It is original content only that goes a long way with search engines as well as your visitors. Here original also means originality. Keeping ideas and the content original is praiseworthy as per complex algorithms of search engines and visitors too. Copied or duplicate content is penalized by Google & other search bots landing website owners into trouble.

  1. Strong Headlines

A good headline attracts readers. It holds their interest and invites the to read. As per the survey, around 80% of people read your headlines out of which only 20% of those people read the rest of your content.

The headline being an important part of any content piece should be engaging, crisp, informative and interesting.

  1. Actionable Content

A good piece of content serves specific target audience. It clearly depicts the respect a brand has towards the audience and assures them the benefit of the given information.

Making content actionable also means including Call-To-Action. The content should be good and persuasive enough that the reader urges to want more from the brand ultimately resulting in sales.

  1. Accurate Reporting & Sourcing Information

A blog or a website is a reflection of your company. If people find any issue with your presentation of a blog or a website, they have a tendency to associate these views with your products and services as well. It is always recommended to mention source information when you pick some relevant data or stats from any other website work. Also, check and recheck twice the information’s accuracy before putting it under your tag. This practice keeps all the sourcing issues at bay.

Trust me, you don’t want to get into the trouble of copyright or any other content accuracy or duplicacy complications. Try to stay away from anything that has even the slightest of the potential to damage your company and your personal reputation.

  1. Thought Provoking Content

Ensure a pleasant & engaging journey for a reader throughout your content piece.Creating engaging content is the only way to attract and hold an audience. An engaged audience hangs on to your every word and consumes everything that you gave them.

Promising introduction with precise & relevant information is the best start to any worthy piece. Make your audience want to read it more through the introduction. You can create thought provoking content by leaving readers with the potential questions that your write-up may arise. It will leave them wondering how to implement the knowledge you provided. You can also have a story woven into your blog post/website content. People love stories.

  1. Images & Videos

Supplement your content with relevant visuals. Use a variety of visual formats such as images, videos, GIFs, animation, infographic, graphs, tables, etc. to make it appealing and eye catching.

‘A picture is worth a thousand words.’ True it is! Adding visuals assets to your content enhances reading experience and help you illustrate your point. Make sure the images you add are relevant to the topic.

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  1. Keep It Short & Simple

Clarity, Correctness, Conciseness, Completeness, Concreteness, Consideration & Courtesy are golden 7C’s of an effective communication. Write short and to the point. Nothing gets more clicks than a brief & to-the-point blog post.

Less is more. If your blog post is long, it doesn’t mean it is a good one too. Your blog is good with good content, engaging presentation and relevant information.

  1. Update Is Must

Making continual updates to your website or blog is important. You need to update your blog or website with great content regularly for the sake of SEO and new customer acquisition. If you give good content to search engines, it will automatically boost your search ranking. And elevated search ranking shall prove beneficial in increasing traffic to the website.

5 Easy Hacks To Drive Website Traffic & Business Revenue

Your audience will find your brand relevant to them only when they get what they desire. If your brand/product/service provides resolution to the customer concerns, you are a winner. Produce quality content and keep your customers updated with what’s new and important for them. This will not only woo customers but also the search engines, resulting in elevated ranking in search results.

Follow these tips to drive website traffic and business revenue:

  1. Introduce your brand
  2. Establish your company’s expertise
  3. Learn all about your target audience
  4. Personalize your business
  5. Improve Search Engine Rankings

Leverage the power of content and make your website or blog the best available asset to meet your business objectives. It’s not too late to begin if not already. Build your Content Marketing strategy now and get started. Drive more and more web traffic & revenue for your business with one of the most powerful tools available, Content.

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June 7, 2017 0 comment
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Content Marketing

5 Awesome Tricks To Skyrocket Your Website Conversions With Content

written by Khushi Srivastava

We all know that Content is the most important aspect of Content Marketing. But is content creation everything that a website or blog demands?

Consult-With-Content-Expert

No, content marketing doesn’t highlight that we should just create content, instead, we should create quality content. It focuses on producing high-quality content that is reader and search engine consumable.

In order to stand out from the crowd, it is important to produce content that is 100% unique, interesting and informative to attract viewers and retain them for long.

Here is how you can create high-converting content to boost your conversions.

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Proven to be the most effective ways to create high-converting content, these tips can boost your conversions in no time.

Feel free to share any other tactics that have worked well for you.

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June 1, 2017 0 comment
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Content Marketing

Off-page SEO With Unique Content

written by Khushi Srivastava

Did You Know 75% Of Websites Do Off-Page SEO With Unique Content??

We all know what SEO stands for, Search Engine Optimization. It is an activity for improving search engine rankings. SEO helps a website to drive traffic from the ‘free,’‘organic,’‘editorial’ or ‘natural’ search results on search engines.

Consult-With-Content-Expert

Upon searching a particular keyword on a search engine such as Google, only relevant and authoritative links to web pages are displayed as search results. Different types of content formats such as text, video, animation, charts, infographic, etc.  are considered while SEO happens.

how-to-seo-optimize-my-blog-to-increase-page-rank-google

Further, SEO can be split into 2 different types; On-Page SEO & Off-Page SEO.

On-page SEO– All the activities that you can do ON your website to rank higher on search engines (page titles, internal linking, meta tags & descriptions, etc.)

Off-page SEO – All the activities that you can do… Hang on! Let’s dig it a little deeper and discuss this in detail. Keep reading!

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What Is Off-page SEO?

Off-page SEO refers to all of the activities that you can do OFF your website to rank higher on search engines. It is basically what happens outside the website that eventually helps in improving search ranking on Google, Yahoo & Bing. Such activities include social networking, article submission, forum & blog marketing, etc.

Providing value for users, SEO isn’t just associated with links. It takes many other aspects into consideration too; Brand Mention, Content, Audience & Connections.

This act of optimizing brand’s online and offline presence creates an optimal experience for prospects and search engine crawl bots.

Off-page SEO helps in improving:

  • Brand Mentions
  • Search Rankings
  • Website/Blog Traffic
  • Conversions

It has become extremely important for brands to construct their web pages using high-quality content and certain techniques to rank as high as possible on search engine result pages. One simple golden rule here is, the higher is the ranking, the more is the traffic on the website.

Why is Off-page SEO Important?

Off-page SEO aims to accumulate positive signals and interactions for your brand. It significantly benefits brand mentions, positive reviews, links, etc.

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Every brand’s main goal is to create a piece that is SEO-friendly, interesting, informative and desirable. There are multiple factors that help with great Off-page SEO for such pieces. Creating a worthy and consumable product or service, facilitating guest posting on popular& relevant topics, building relationships with influencers, encouraging positive reviews and responding to negative reviews, closely monitoring brand mentions are to name a few.

Here are 3 major areas worth attention before getting into Off-page SEO:

  1. Brand

Building brand recognition helps in selling your products or services. With brand association comes trust and loyalty. If you desire to gain customers’ trust, it is important to offer them quality products and services. Strongly optimized pages help build brand recognition as it ranks higher in search results. The other way out here is working on the pages. Produce relevant, unique and SEO-friendly pages to benefit both on and off-page SEO. At the end, it is the quality that pays in a long run.

  1. Audience

Understanding audience is vital for any company to grow. Without knowing what target audience is and what it desires from the brand, a company cannot prosper. It’s just like shooting an arrow in the dark. Knowledge of your audience and demographics is important, as knowing them will help you interact with them. Also, acknowledging audience’s desires is equally important. It makes them feel they are valuable to your brand. Hence, it is important to study your audience and their preferences.

  1. Content

Content is king.

It is key to higher search rankings. Good content is equal to good SEO. Content here refers to a complete package that is exposed to the audience to consume. A good content here represents a complete balance of creativity, visuals, brand story, logos, taglines, blogs, CTA and a lot more.

Content that has to be shared with your audience has to have an emotional appeal to connect with them. It should be unique, relevant, captivating, informative and SEO-friendly at the same time.

Benefits

Off-page SEO promises numerous benefits along with what is achieved through On-page SEO. They are:

  • Link Building
  • Social Media Marketing
  • Social bookmarking

The main agenda of a search engine is to provide the best results to the searcher in one go. Off-page SEO simply portrays the image of a website to the search engine. In simpler words, it indicates the search engine on how the viewers perceive the particular website (based on shares, likes, reactions, followers, etc.)

Working as a health meter for the websites, Off-page SEO indicates that the website has a good number of references (links) from other websites and more mentions on social media. Such pages are widely bookmarked and shared among communities of like-minded users.

Given how significant Off-page SEO is,  it becomes extremely important to practice it on a priority. Understanding Off-page SEO helps you recognize suitable framework and marketing techniques and where you need to put in efforts to yield better results.

Why Your Brand Can’t Ignore Off-Page SEO?

Off-page SEO largely involves promotional methods beyond the website to attain higher ranking in search results. It offers various techniques that can be used to improve website traffic.

SEO not only drives traffic but is also very useful in improving user-friendliness and the credibility of the website.

Link Building, Social Media Marketing and Social bookmarking are some of the major activities (that have to be positive) that take place outside the website. It is the job of Off-page SEO to recognize these efforts and showcase to search engine crawl bots in order to achieve high ranking.

A successful Off-page SEO strategy assures:

  • Improvement In Rankings – With improved website traffic (and sales)
  • Increase In PageRank – Indicating the importance of a website to Google
  • Enhanced Exposure – More clicks, more links, more visits and more social media mentions

Off-Page-SEO-Techniques

Here are 5 recommended Off-page SEO techniques to consider:

1. Create An Excellent Product Or Service

Make sure the product or service you craft is the best in its class. Making the job of SEO much easier, this technique directly hits higher ranking.

When you offer a product that is of top-notch quality, it makes people fall for it, share it and recommend to others. It often results in increased sales. This is what good SEO demands. Positive reviews, responses, and credits.

2. Exceptional Customer Service

Poor customer service adversely affects SEO and PR reputation. As already mentioned earlier, it is important to understand and acknowledge the audience’s desires. Quick resolutions to the queries are always appreciated and cherished.

Make sure to leave a positive impact on your customers with round the clock customer service & 100% resolution guaranteed.

3. Focus On Web Searchers’ Intent

Put the needs of your valuable audience on priority. Anything that appears first, strikes first. People are more likely to buy the product if they find the suitable product in first search results.

Always try to match up the needs of your prospective audiences. Create and share content with useful keywords and relevancy to appear first.

4. Ensure A Responsive Social Media Presence

People today are more likely to approach search engines and social media to learn about something that they find amusing. They raise queries, enquire and ask friends & acquaintances about the very subject on social media.

Social media is a valuable component of your off-page SEO strategy.Today, technology has granted us an easy access to various social platforms such as Facebook, Twitter, Instagram, LinkedIn & more. Why not leverage this availability to drive traffic? And how to do that? The answer is simple. By ensuring social media presence.

Create brand social media handles on various platforms and start promoting your blogs, products, and services as desired. Getting started with social media is not complicated. You already know how to do that!

5. Build Connections With Online Influencers

It is a proven fact that the amount of traffic that social media sends to your site cannot be measured. It also helps in generating leads or the connections with people who showcase strong potential in converting into a buyer.

Social media and other online influencers can be an asset to your brand, if used wisely. You can take advantage of social media as it possesses great ability to create and nurture lasting relationships with influencers. And if you have influencers associated with your brand, it can do wonders. It comes with numerous followers, and connections with numerous high-ranking websites.

6. Active Participation In Forums And Discussion Boards

You can do this by visiting popular blogs in your vertical and leaving comments on them. Encourage discussion. By doing this, you can get noticed by your desired audience and the influencers they follow.

There are countless visitors to such blogs. You never know your valuable comment might catch the attention of the blogger or the influencer. Sites like Reddit and Quora are great, to begin with.

7. Try Different Content Types

Don’t make your content mundane. You can experiment with different content types and formats to exhibit your creativity.

See beyond the text. Content here isn’t limited to just words. It refers to a complete package that you serve your audience for consumption. You can use different types of animations, videos, pictures, infographic, charts, themes, layouts, etc. This will help you retain your audience’s interest in your brand.

An ideal content piece should be 100% original, informative, captivating, SEO-friendly,  interesting and relevant altogether. It should also leave some emotional connect with the audience.

8-SEO-Writing-Techniques-To-Consider-In-2017

Conclusion

For successful SEO campaigns, you have to bring into practice both the SEO techniques; On-page SEO & Off-page SEO. The fundamental way to do this right is understanding the audience, creating useful products & services, providing support service, making a great website and promoting it correctly on apt platforms.

Now that you are aware that Off-page SEO is not just about link building but a lot more, pull up your socks and start working in this direction too.

Hope this post was useful to you. Please feel free to leave your questions and comments below!

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May 25, 2017 0 comment
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Content WritingFreelance Writing Tips

How To Create A Well Balanced Blog

written by Khushi Srivastava

What is a well-balanced blog? What is it made up of? How to write a perfect blog?

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How to measure success of a blog? Do you have answers to all these questions? If not, this is definitely the right page where you have landed.

Whether a blog is a personal diary or a promotional piece for a business objective, every single blog craves for attention and retention. The big question lies here is how do we inform the reader while entertaining and retaining interest altogether.

Nowadays, competition is getting very tough as the chances of your blog getting lost in the deep ocean of the Internet are very high. Competing directly with mainstream media, blogs that you publish should be appealing enough to ensure visibility and stay ahead.

While you are waiting for that magic to happen to your blogs, spare some time here too. Check out the most simplified manual for a well-balanced blog.

Here’s how you can beat the odds as a blogger today and excel in the field of blogging.

Well-Balanced-Blog

To Sum It Up:

This recipe for a well-balanced blog gives a clear picture of what an ideal blog demands. It’s time! Get to work now and build your brand authority & create a successful online business with all aforementioned checkpoints checked.

You can always try out some your innovative ideas too, and see if your blog can make its way through the crowd to stand out on its own. Share with us those creative initiatives too!

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May 17, 2017 0 comment
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Content Marketing

How To Create Effective Content Mix

written by Khushi Srivastava

Content is effective only when it strikes the right balance between being informative and entertaining. Remember, when quality content is produced to deliver a specific message, to a specific audience, in a specific venue, the customer experience is optimized. And this optimization drives positive impact.

Consult-With-Content-Expert

Today, digital media is the most effective form of platform for customer engagement and brand promotion. Let us help you define the right content mix for your business that will definitely yield better results.

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Do not forget to define these specific content requirements as they altogether frame a strong foundation for your content marketing strategy. With these practices, you will be able to define the right content mix for your business and take advantage of its benefits.

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May 10, 2017 0 comment
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Content Marketing

Infographic: The Ultimate Guide To Content Marketing for Startups

written by Khushi Srivastava

Content Is Always King.

There has been a significant rise in the percentage of content produced every year by B2B & B2C marketers. Comprehending its numerous benefits, every existing company and upcoming startups, are willing to invest time and money in Content Marketing.

Today, both B2B & B2C startups and enterprises have realized the importance of creating original and keyword optimized content in paving their way to success. Content Marketing can prove to be an influential way for startups to attract customers.

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Everything works better with a plan. So does Content Marketing. A well-planned Content Marketing helps you create and share valuable, relevant, and consistent information to the valuable audience or customers.

Here is your quick guide to content marketing for startups.

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Hope, our Guide To Content Marketing For Startups has enlightened you with the process. With Content Marketing all in place, your all best practices will effectively build brand awareness and generate leads.

Do let us know, what importance does content play in achieving your business goals. What extraordinary are you doing to put out more amazing content online?Hire-Top-Content-Writers

May 3, 2017 0 comment
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Content Marketing

Infographic: 12 Reasons Why Blogging Is Important For A Business

written by Khushi Srivastava

Blogging Is Inspiring.

Why Blog? Blogging is a great tool to drive traffic to your company website and convert them into sales. It promises you a lot more than this. Find that out in the infographic below.

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Regardless of the size of a business, blogging has become an integral part of an online content marketing strategy. It is equally relevant in today’s social media marketing environment.

Every business can leverage Blog for achieving its targets in plentiful ways. It helps you connect with your audience where you can not just inform them, but entertain them, persuade them and inspire them with your effective writing.

Here are top 12 reasons why your business should be blogging.

Why-Blogging-Is-Important

Now that you are aware of reasons why blogging is important for your business, you understand that your blog is the heart of all of your content marketing efforts. It brings your online profile to life. With blogging, you give your audience a chance to interact with you in forms of likes, shares, and comments. Be sure to make your business seem approachable by the means of blogging. So, put in your valuable efforts now and cherish the results later.

Connect-With-Content-Marketplace

April 27, 2017 0 comment
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Content Marketing

Infographic: 7 Secrets To Outsourcing A Killer Content Creation Team

written by Khushi Srivastava

There is a strong demand to create a high volume of quality content that drives ROI for the clients. The process needs to be profitable, efficient, and cater to a number of niche business areas.

How can you focus on just one strategy when you have so many others to work on as well?
Browse-Freelance-Writers

As Marcus Buckingham has said, ‘Do what you do best, outsource the rest’, you too can leverage the benefits of outsourcing content for your brand’s good. No worries if you do not have the budget and management resources to maintain a staff of in-house writers. Do what you are good at. Leave the rest on to the domain experts.

Outsourcing content has proved to be a smart and efficient step taken in the history of Content Marketing. Here are the seven secrets to outsourcing great content creation team.

infographic-content-team

Outsourcing content creation is a great alternative solution to keep pace with competitive markets. Thus, finding an efficient content creation team is equally important as creating a content strategy. With all seven secrets to outsourcing killer content creation team acknowledged, you can help grow your business and attract higher engagement and conversion rate, like never before.

Connect-With-Content-Marketplace

April 19, 2017 0 comment
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Content Marketing

10 Types Of Content Audience Craves For

written by Khushi Srivastava

Before getting into content development and its distribution, have you ever wondered what kind of content your prospects would like to consume? If not, then do it now. Understanding & knowing audience is the golden rule to Content Marketing. You should be aware of your audience and their likes to succeed in what you aim. Be it a blog, website or social media posting, every piece should be developed keeping the audience in mind.

explore-expert-writers

 To be a step ahead of others, you need to make your content worthy enough that just not finds the audience’s interest but also makes them crave for more. Yes, that type of content exists! People like you make it happen.

 Check out the top 10 types of content that audience craves.

10-Types-Of-Content-Audience-Craves-For

If the content you produced doesn’t resonate with your audience, it will simply get ignored. What can you do to prevent it? You simply need to work on these 10 content types for which audience craves to ensure your content is reaching them with the desired effect. Happy content production to you!

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April 10, 2017 0 comment
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Content Marketing

Top 5 Content Distribution Apps

written by Khushi Srivastava

Marketers from around the globe are adding significant efforts in content marketing and content distribution.

With 571 websites launching every minute and 2.73 million blogs being posted every day, where do you think your content stands?Hire-Top-Content-Writers

What if your content gets lost in the universe of the Internet?

There are strong chances that it might even miss a single glance. To make sure your content is reaching the correct target audience, you need to hit the right strings and start investing your time and efforts in effective content distribution apps.

The best of the content distribution apps mentioned below have proved competent and helpful in creating desired effects on the target audience. Every application is applauded globally for amplifying reach by automatically distributing the content to interested readers.

Top-5-Content-Distribution-Apps-infographic

With these popular apps, you can be sure that your efforts are not going in vain.

If your content strategy isn’t working for you, go for the change. Support your brand by leveraging these valuable content distribution apps that technology has granted us.

Do share your opinion on whether distribution these apps changed or have already turned the success table for you!

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April 4, 2017 0 comment
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Content Marketing

Writing Brand Content – Simplified

written by Khushi Srivastava

Brand storytelling can be challenging. Connecting audience with the story is an important objective of a brand story. Audience connection promises loyalty and trust to the brand as reward points. Content plays a vital role in framing and shaping consumer perception when they land on brand website or promotion.

Connect-With-Content-Experts-For-Fee

A narrative and powerful style of writing will certainly yield desired results. Here are some significant pointers to look at before starting with a brand story. Even if you are not a content professional, you can still invest time and efforts in developing a brand story for your own brand.

Write-Your-Own-Brand-Content-infographic

If you are the one starting a business, you should learn to craft your own brand story. Even if you are not a beginner, it is never too late. Today, there are many marketers who struggle with developing and communicating their brand story publicly. Do not let this practice consume you. Step up and work out on the content requirements of your brand now and build your unique position in the market.

Be sure to leave comments on what you think will certainly help grow the business. Let’s spread the word together.

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March 29, 2017 0 comment
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Content Marketing

Join Our Webinar | How To Build Your Contentmart Profile To Win More Orders

written by Khushi Srivastava

Contentmart is going LIVE!

Contentmart is one of the leading online marketplaces for content. Many freelancers are associated with us to deliver exceptional quality content. We bring forth to you our first-ever Live & Free Webinar for the freelancers like you. Scheduled to broadcast on 29th March 2017, the webinar focuses on How To Build Your Contentmart Profile To Win More Orders.

Whether you are already associated with us or planning to join Contentmart, this webinar is for you. Being a writer, it is important for you to maintain an impressive profile online to encourage clients to hire you. A good profile or portfolio has a brief description of qualification, expertise, awards and important past & present projects. In order to make your portfolio work better for you, you should know how to make and maintain it. This webinar is primarily for the freelance writers to help them build a stronger profile on the website.

A portfolio or profile is a Professional Way To Display Skills & Qualifications in a one go. You need to examine what you want from your profile. Majorly, you need a profile to get more work and to earn more. You can also put your portfolio to use to sell your work. Not only this, you can build an effective online presence with your personal brand entity. Isn’t it startling to know what advantages a profile promises you?

The webinar enlightens you with step-by-step process of profile building on Contentmart. The portal helps you categorize your writing interests as basic required information. You can select from options such as Article, Blogs, Technical, Web Content, Proofreading, etc. as per your interest.

Next comes the step where you provide your expertise and language data. Tell clients about yourself on the step followed. Post filling all necessary details about yourself in the given form you will be needed to provide your education qualification details. Go ahead and provide that too. Once you land on the Portfolio page, be sure to show clients your best works.

Think from the client’s perspective. Why would you like to invest your money and time on someone with no or weak profile? Will the delivery of quality be assured by such a writer who has nothing to back his claims? And what about timelines? Many such questions arise in the mind of a client while selecting a suitable writer for his project. Do you want your presence get overlooked because of any of these concerns knowing that you can be trusted? How discouraging this can be! Therefore, a professional profile helps you in getting high-paid orders and even improves the frequency of orders. It is A Better Presentation Of Yourself To The Clients From All Over The World.

At Contentmart, 80% Of Clients Reward The Order On The Basis Of The Writer’s Profile. True it is! You will be rewarded a project only on the basis of your profile as your profile states your rating on the website, a total number of projects attempted, expertise and experience. Post completion of an assignment, your review and shortcoming are highlighted to you which help you improve yourself.

In Short, Join This Webinar Because:

• 80% Of Clients, Reward The Order On The Basis Of The Writer’s Profile
• Professional Profile Gets You Improved & High-Paid Orders
• Better Presentation Of Yourself To The Clients From All Around The Globe
• A Professional Way To Display Skills & Qualifications

Hope you find it useful. Visit our blog for understanding why you need to market your content and how to do it right.

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29th March 2017 At 1 PM (IST)

March 24, 2017 0 comment
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Content Marketing

Why Must A Business Invest More in Content Marketing?

written by Khushi Srivastava

With the potential of content marketing acknowledged globally, Content is the area where a company should be investing a significant amount of its time and money.

Browse-Writers

Even small businesses and young entrepreneurs should look out at the virtue of Content Marketing to market themselves. Agree, everyone is doing it, but not everyone has got it straight.

More and more businesses are finding new and interesting ways to break the ice. And while doing so, they overlook the importance of content marketing when other important strategies come into the focus.

A well-planned content marketing promises elevated brand visibility, high brand reputation, customer engagement & retention, superior conversions and customer acquisition and outstanding inbound traffic.

Every business aims to become an industry supreme from the very beginning. In order to set their brand identity apart in the industry, they invest in several marketing strategies. Content marketing benefits other strategies as well.

Content marketing has a high ROI. Considered as an ideal way to maximize marketing cost efficiency, content marketing pays back for all that it takes. Content is one part of marketing that touches any and every other area, from social media to internal communication.

If you are also among the ones who are not sure about this big time investment in Content Marketing and who think it doesn’t work in your industry, well then this will prove you wrong. Every business irrespective of its size needs to invest in content marketing as it helps in reaching out to markets and customers. Also, assures:

bebfit-of-content-marketing

Amplified Brand Awareness

Brand awareness has to be created. It doesn’t come automatically. With trends changing every hour, customers need to be updated regularly with an updated business focus, offers and services. The customer needs also change. Regular updates can certainly boost sales as customers are getting what they desire.

Effective content marketing also builds brand community and loyalty. Content being the king, plays a vital role here. As per the research conducted, interesting content is one of the  top 3 reasons why people follow brands on social media. Every business should aim to expose their valuable consumers only to content that is important, persuasive and useful. This also aids in assuring good building brand visibility across all promotional collaterals.

Industry Expert Image/Perception

Always remember, quality is the key. Publishing quality content on a regular basis helps in building a company’s identity as an industry expert. It retains customers’ interest in the brand. If a business successfully disseminates its focus, goals, products and services to its target audience, it helps in establishing the brand’s expertise and control over it. Also, linking shareable content pieces over social media and affiliates to website helps in guiding customers to the website. 61 percent of consumers tend to buy from a company that creates custom content.

website-traffic-rate

Increased Traffic On The Website

Web traffic starts increasing when quality content is published on a regular basis. Search engines are always in a lookout of new content. SEO helps an active website get more visits. Thus, helping the website to appear among the top Google’s search results. More visits equals more sales. Simple it is! Customized content does wonders as it directly caters to the audience answering all potential queries and fulfilling all possible requirements from the brand.

Confidence Of Consumers

Content is the key to a prosperous business. Along with other important strategies, Content marketing also needs to be strategized and executed to win the confidence of the audience sin the company. The content is basically the face of the business. With the aid of content only, one communicates business focus, products and services to its target audience. And if done the right ways, good content helps in converting visits into sales in no time. For this, a proper content strategy needs to be formed and followed to yield results. The process involves documentation of goals and steps to achieve those, making editorial calendar, conducting quality checks, analyzing impact and reviewing steps.

Articles, Blogs, info-graphics, pod-casts, webpages, videos, etc. are different ways to market content. According to a study conducted by the Content Marketing Institute in 2014, the top three most effective forms of content are case studies, in-person events, and blogs. There are numerous mediums and distribution channels for  publicizing information. It is important to recognize suitable method, timeline, form and platform for the business.

Success That Comes With Planning

61% of B2B business owners claim they plan in advance to increase content and its effectiveness. But only 44 percent work on its planning and execution. Why is it so hard to realize that a little planning goes a long way? Job is really simple here. A well-planned strategy pays well giving a business ample opportunities to be a step ahead of competition. To start off, make a content calendar. It is a shareable resource that marketing teams can use to plan all content marketing activity. A content calendar is a great way to manage content of all types and on all platforms, to plan content around big days/events and to figure out lagging points. Managing content calendar gives good time to research on topics and produce useful content pieces. The further ahead is the planning, the better content quality will be.

B2B Content Marketing Strategy

With the competition increasing day by day, it is important for all businesses to step forward and invest in content marketing as soon as possible. No wonder, at what stage of planning or execution the competitors might be.

Post-Your-Writing-Project-For-Free

March 16, 2017 0 comment
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