With the continuous exponential growth of online businesses, entrepreneurs are striving hard to evolve their own online presence. The major factor that makes your online business from no one to the only one is Content. Today, content is considered as the king whether we talk about website article or promotional content. Quality content is the necessity for every online business. If you have an online web portal then the main thing that draws the conversion is your web content.
Why to Measure Web Content
Before performing any task, it is necessary to check the reason, why one should perform that. Similarly, you must be aware of the fact that by measuring your web content you can enhance the website traffic and in return this will help you in better sales and conversion rate. For every online entrepreneur, sales is important and the website is the primary tool to drive quality customers. To achieve the success, it is recommended to keep an eye on the behavior of your visitors in order to improve the conversion rate.
Metrics to Measure the Effectiveness
Now, it is must to check whether it is worthy to check the effectiveness of the web content or not. Is the content you have published good enough to enhance the conversion rate? It is must for all entrepreneurs to check the efficiency of the website content. Consider the below mentioned metrics to check the efficiency of published content.
Total Time Spent on Website – Visitor count on your website doesn’t refer to the quality of the content. It only tells the number of people whose attention you have grabbed through social media promotion or other promotional activity. That is why, total time spent by a customer on your website shows the actual effectiveness of the content. Content holds the interest of a client or not should be gauged.
Subscribers – Number of people who have subscribed to news updates or newsletter that you have displayed on your web portal is also another aspect to check the success of your website content.
Conversions – Now, this is the actual metrics for measuring your website content’s potential. How many visitors have filled the query form and how many of them has availed your services or purchased products? This is the real metrics that render the actual score of content quality.
Also, read HOW DO YOU MEASURE CONTENT EFFECTIVENESS?
Tools to Measure Web Content Effectiveness
Google Analytics- Onsite Analytic Tool
This is a free tool that you have to insert in your website’s coding. It is the most preferred online tool, which tells the behavior of your visitors. Insert this tool to track the activities of your visitors and to know the engagement of published content. By this, you can have the complete idea of the number of visitors, number of buyers, time spent on different pages of your website. To enhance the productivity of your website, this is a must install tool.
Alexa- Offsite Analytic Tools
This tool will provide you the complete overview of your website, considering the keyword research, engagement and demographic data, and site comparisons. Initially, you can use its free version, but it will only render access to a few characteristics including visitor’s behavior, conversion rate, bounce rate, ranking and more. However, if you want to check more details then you have to purchase its subscription.
SimilarWeb- Offsite Analytic Tools
Similar to Alexa, it is also available in both free and paid versions. Primarily, you can use it freely however, you have to avail its paid services for more details. As we have mentioned that through free version you will not be able to access the complete overview of your website’s performance.
Tips to Improve Web Content
Website Content is the primary online marketing magnet. Its efficiency is profoundly required in order to earn well. Analyze the visitor’s response and update your web content accordingly in order to enhance the conversion rate.
Readability of the web content should be high, so that every visitor can understand the products and services that you offer. Do not use tough words or confusing language, just write small and simple sentences, so that visitors can have a complete idea of your services and products.
Deliver What You Promise
Make sure you stick to your commitments, whether it is related to the quality of services or delivery time. Better user experience draws the attention of potential clients.
Content That Helps Users
Considering the weak area of your users, create the content that helps them or provides solution. Hence, while describing your services also mention the benefits that a customer can render by using the services/content.
A call-to-action is something that encourages visitors to purchase the services/ products. Create an encouraging call-to- action to further requesting them for availing the services.
Follow the tips and make your web content irresistible. If you need quality content for your website at affordable price, then consider Contentmart– India’s 1st Content Marketplace.. Click on the below link to register.