Author

Sakshi Anand

7 Freelancing Myths Revealed

Freelancing world has evolved immensely. With more than 70% hike in outsourcing industry, the scope for freelancing industry has multiplied like never before. There is an array of services that companies look out to outsource and to match up the demand, the supply is even more widespread.

From designing to data entry to development, etc. Freelancing has left no room for any talent unturned. Writing services are one of the most common practice undertook as freelancing. Though, the freelancing industry is evolving like never before, still there are several myths about freelancing that needs to get a reality check.

Myth 1 – Less Stressful Compared To A Day Job

Reality –

Stress is a common factor with every work form and freelancing is no different. It can actually be super demanding. Negotiation of price, offering error-free work is really a tough job. When you have deadlines to meet, or offer high-quality and well-researched work, things can take a high on you. Here the best approach a freelancer can undertake, is to manage and plan their work, this will not only take off the stress, but will also offer higher productivity to each of their processes.

Myth 2 – It Is Not A Full-time Career Option

Reality –

To consider freelancing as a source of that extra income, can be the biggest mistake a freelancer might be making. Freelancing has evolved and is an equally good option to undertake as a full-time career. Freelancers are making the best out of their fields. Managing freelancing as a full-time career might be slightly tough, but strategic management and the right mindset can make it completely possible.

Myth 3 – A Freelancer Can Work As Per Their Convenient Hours

Reality –

Working flexible is the biggest advantage that has been attached to freelancing for long now. But the harsh reality is, freelancers have a strict timeline for their work as well. Just the leverage to work outside the routine fixed hours, a freelancer still has to work within a specific deadline offered by the client. Many a times, working for global clients and mending as per their time zone can even worse the timelines. Freelancers can ease up their process, by planning a timetable for effective time management. With the list of work and deadlines intact on the to-do list, each professional freelancer can ease up the timely delivery.

Myth 4 – Best Option For Making A Big Amount In No Time

Reality –

Money making is not easy. Many consider this industry as easy money making and which is the biggest myth about the freelancing world. To become a professional and high-earning freelancer is not a quick and easy process. Gaining a list of high-profile clients and a develop an appealing and self amusing portfolio is not a day’s work. Undoubtedly, freelance industry has a great scope for money making, but every productive process does take time.

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Myth 5 – Working For Less Hours

Reality –

Though a freelancer might work a bit less if compared with routine day job, but being a regular profession, freelancers work no less than any professional to be compared with. If not in the work process, tasks like, preparing proposals for clients, maintaining accounts, marketing your skills and building a good network, always keep a freelancer occupied.

The time investment is really not limited to, actual working hour, but each minute involved in excelling in the particular career gets counted.

Myth 6 – Freelancer Has To Take What Client Offers

Reality –

This can be considered as the biggest myth ever attached to freelancing. Every freelance professional holds equal rights and authority to decide the scope of work to undertake and decide the price for it. They are the one offering the services and thus, can by all means dictate their own terms and pricing. The final decision to work or not, is solely left to the freelancers. Remember a service provider marks the selling price, not the buyer.

Myth 7 – Work From Home Is The Best Thing Ever

Reality –

Freelancers might miss out on the scope of learning which comes along when one works in motivating and co-working environment. This myth that one can work in the most productive way only when left alone or a comfortable work space. Having said that, this really not takes the pleasure off from working from home, but communicating with people around when working, can actually add to the productivity. To each one its own, but working in a professional setup can be highly productive too.

To Summarize:

Breaking the freelancing myths and getting a reality check is a must for every freelancer to prosper in their respective work areas. Considering it a source of extra income is old, the new thought of taking freelancing as a full-fledged career is THE thing in recent times. What’s your take?

February 24, 2017 0 comment

Online Marketing

5 Common SEO Mistakes Marketers Must Avoid

written by Sakshi Anand

Marketing is the most extensive term that includes every possible component that a human mind can think of when it comes to business and its promotion. With such a widespread array of elements, even expert marketers commit several mistakes that can bring down their outcomes. Following are some of the common mistakes that every marketer must get familiar with, to keep a safe distance as to avoid them.

Mistake 1: Improper Use Of Google Keyword Tool

The biggest mistake marketers make is by assuming that the use of the Google keyword tool before creating content, would be cheating. Instead, it indicates the queries and searches used to locate you over the web and thus including such keywords more often in the articles and content can make your page more searchable and easier to locate by search engines.

Mistake 2: No Unique Title Tags & Description

This mistake can be crucial. Though, the importance poured by Google and Bing over the uniqueness of titles for each page, still many websites and marketing professionals, miss out on this amazing opportunity. Blunder 1: Each page of the website having same title and description. Blunder 2: Not keeping a check on the character length.

There is a clear statistic for descriptions to be limited within 150-160 characters and for the titles, 65 characters is the limit. A good and well-sized description can readily increase the CTR and if the content offered justifies the description, it is more likely to have higher conversion as well.

Mistake 3: No Blog or Off-Topic Blog

Content is not only the king, but an important aspect of driving more traffic. It is a manual reason that brings in more human visitors to land on your website and making more pages searchable by search engines. Good content adds valuable reasons for other sites to link your site (with likes and shares), thus helping search engines to place your site and brand higher on the ranking.

Writing a blog and maintaining it, is the most cost-effective way to publish and promote your brand content. Regular posting can bring in remarkable profits. Try avoiding a blog that offers irrelevant or off-topics. Make sure your blog covers all the relevant topics that your target audience might look out for. To maintain a keyword list can help in maintaining an optimized blog.

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Mistake 4: Being Inactive On Social Media

In recent times, using social platforms to promote your brand content is the most effective strategy. A marketer can lose out on major opportunities by being inactive over the social media. Even SEO experts believe that social signals are something to count on. These signals can help in gaining a valuable insight about the ranking factor, along with other SEO benefits. It is a great source for productive traffic.

Social media not at all requires to be active round-the-clock. But it really demands to explore the right platforms to reach out to the desired audience and build authority and trust amongst the followers. Sharing information and valuable content can get a business good number of genuine followers and prospects.

Mistake 5: Missing Out On A Content Publishing Plan

It doesn’t really matter whether you post new content daily or twice a week, what really matters is being consistent in publishing unique and useful content. Having a pre-planned publishing schedule, can allow a business to be consistent in offering informative and effective content. To avail SEO value and bring in more traffic, being consistent is the key.

Having a publishing plan not only saves valuable time, but allows the business to maintain the flow of offering content that informs the user and makes them obliged to share it because of the usefulness attached with it.

So, where do you stand? Are you among those those marketers who have committed such SEO mistakes in your campaign? Or have you made any other errors and how do you think you can fix them? Do share your valuable insights!

February 22, 2017 0 comment

Content Marketing Content Writing

The Magical Content That Gets Links and Shares

written by Sakshi Anand

Why is it that some content gets thousands of shares and links and some find it hard to even crack through Google. With a few of them break the social media records, while others being rarely witnessed on social platforms. So what’s the trick to create a magical content that gets maximum links and shares?

Here is a list of qualities a content copy must have to fetch maximum links and shares. Let’s decode the magic:

Content Covering Trending Topics

The prime element a content copy must have to be magical is being relatable. In recent times, user searches are focused on getting relevant and related information. Further, users are involving themselves in sharing what they like, this brings a content more shares. Writing over a topic or issue that is trending and is common to be searched, gets maximum clicks, shares and such shared content generate more links.

Content That Displays Strong Opinion

Though this might surprise many of you, but content with a strong opinion and debatable posts get the maximum links and shares. Yes. Some users might support the opinion or thought, while others might debate, but the content is surely getting more links and shares. With numbers crossing the hundred bracket very easily, one can be rest assured that the magic will make the content the most involved and shareable one.

Content That Provides Original Data And Insight

Research content ranks high on getting links. With proven researches and studies, the figures clearly dominate that research based content grabs a huge margin for shares and links. For best results, original research content is most beneficial. Users will not only share it more, but it is likely to gain many links. How-to and tutorial based content perform well and publishing more of such content can create the magic.

Content Should Arouse An Emotion

Content that is capable of creating a connection with the reader, is sure to be successful. Emotions include, laugh, shock, surprise, etc. This way the reader engagement is higher and emotion based sharing is quite high. With proven numbers, emotion arousing content gets more shares and links and is usually witnessed at the top of the search engines. Reader engagement is a must for a content copy to embrace magic.

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Solution-Oriented & Valuable Content

Content must provide a solution and should hold a value to gain extra shares and links. A solution-oriented content offers value and increases the knowledge or informs the reader. In recent times, readers are practicing the habit of spreading the words of wisdom, which gives a solution providing content more shares. A shareable content automatically generates higher links. Offer value and solution, and your magical content will do wonders.

To Conclude:

Influential Content is meant to get more shares & links. Get powerful content by professional wordsmiths and see how magical content attracts sharing and linking.

Do share your feedback and add any missed insight over magical content.

February 21, 2017 0 comment

Online Marketing

7 Online Digital Marketing Communities You Must Join

written by Sakshi Anand

The best of the marketing strategies are a result of constant efforts and in-depth research. But, when it comes to trying hands on anything new for the very first time, it becomes really unpredictable, whether it will be a success or not. And if by chance anything goes wrong, it becomes really hard to judge the reason behind it.

Digital Marketing Community

Having said that, it is an unsaid truth, our competitors are the best source to learn from and discover multiple new techniques to gain success. Though, the tough part is that intelligent and futuristic marketers are very few and to find the right ones, so you can follow or get inspired by, has to be a thoughtful procedure.

The answer to this is much more complicated than thought about, instead of finding people on a one on one basis, a better and more strategic way is to join the communities already joined them or communities that are talked about by most of them.

Here are 7 community options that are a must to be followed by every leading or aspiring marketer.

Inbound.org

This community is run by the famous marketing software company Hubspot. It is a community designed for marketers to use it as a platform for asking and answering questions, building a professional profile and discovering new career opportunities. Through this community, any marketer can keep an eye on how the marketing world is evolving. It is a networking hub and career fair itself.

GrowthHackers.com

Every advance marketer from around the globe mark their presence on this community. Members here are very advanced, ready to take up and experiment new techniques and very aggressive towards solving a problem. This community makes it easy for a new member to join it, with tutorials and educational resources like FAQs. If a marketer is looking ahead to challenge their limits and improve their skills, this community is for you, to further even explore new ideas.

OnlineGeniuses

The most planned community, Onlinegeniuses. The moment a marketer logs on, they can experience different channels and ongoing conversations with thousands of global members. This community serves as a great platform for networking, question & answer sessions, getting a feedback on something you’re testing, or try a new plan. You can get highly-valuable opinions from leading fellow marketers, before you invest.

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ProductHunt

ProductHunt is the perfect community for marketers who are looking out for curated interesting products. Like most platforms, on this one can upvote or as we say like what one loves and build a strong network with other like minded members.

PR, Marketing, and Media Czars

This is a closed Facebook group is a managed community of more than 20,000 PR leaders who come from around the globe. This platform serves as a perfect podium to gather insights, share details or ask questions. If one is looking out to collect market intelligence.

Quibb

If startups are looking for a community that is relevant one can use this community from any corner of the world and get to know about the latest happenings in any part of the globe. It is a member only community and one needs an invitation to join.

Clarity Answers

If a marketer is looking out for a community that can serve as an answer book. Clarity Answers is your one-stop solution. One can post any kind of query or question and can be rest assured of getting a useful answer. Immediately with a new thread, the community algorithm brings in an expert to solve the specific business problem. One can also join their network of professionals to provide answers to the question they find compelling.

Conclusion:

You might be struggling in your marketing profession to achieve success, but you are not alone. With other marketers becoming an indirect help, such communities can ease up the challenges and help you discover new ideas to explore marketing success.

So, what do you think about these communities as a help. Do share your feedback and knowledge about any such community that made a miss in this blog. Happy Marketing!

February 17, 2017 0 comment

Content Marketing

6 Must Read Digital Marketing Books in 2018

written by Sakshi Anand

If every marketer will read the same books as other marketers in the business, he will think the same of what others will be thinking. To gain a competitive edge, thinking out of the box, is a must and thus, reading different is essential too.

This blog is dedicated to 6 best books which give an insight about the most effective strategies and moves related to digital marketing and thus, every leading or aspiring marketer must read it to stand out.

Digital Marketing: Strategy, Implementation & Practice

Author: Dave Chaffey & Fiona Ellis-Chadwick

From two famous lecturers and authors, Dave Chaffey & Fiona Ellis-Chadwick, this book includes practical business instances, interviews and case studies that allow a reader to understand online marketing in the real world. It is a strong recommendation for readers who are looking out to understand every single aspect of this form of marketing, and for those who want to explore it from the basics to the latest trends. This book serves as the practical guidance for businesses, on how to make the most out of the digital branding and achieve their marketing goals.

The Power of Visual Storytelling

Author: Ekaterina Walter

From treasure of the bestselling author, The power of visual storytelling conveys the most effective and efficient examples and practices of visual contents. In detail, this piece explains techniques of visual storytelling with assistance of videos, content and visuals that can be a great source to attract or grab attention of the market and the users in the most successful way.

Convert!: Designing Websites For Traffic and Conversions

Author: Ben Hunt

Running a successful digital marketing tutorial website, named webdesignfromscratch.com, Ben Hunt’s book talks in detail about the different effective ways of gaining traffic through conversion-oriented websites. The book is full of the most effective ways for website to be designed in a way that brings in users from Google and other platforms. The book is loaded with tricks, using which can fetch companies a great platform to sell out their products and services in the most effective way. The book explains both static and dynamic website designs that can bring in a great amount of traffic to a website and assist in increasing the conversion rate.

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The Social Media Bible: Tactics, Tools, & Strategies for Business Success

Author: Lon Safko

Renowned CEO of Innovative Thinking, Lon Safko, has loaded this book with various tactics, techniques and information that are a must to achieve business success through social media marketing. This book includes all the updates and maneuvers that are needed for effective marketing through apps, Yammer, Twitter, Mobile Marketing, Plug-ins, Google Search Engines, Widgets, etc. This book is focused on any form or size of business, be it small or big enterprises, digital marketing professionals, companies, etc.

Global Content Marketing

Author: Pam Didner

From the top content marketing influencer – Pam Didner, this top-ranked book, ‘Global Content Marketing’, is for all those who look forward to have bigger & global content marketing campaigns. It in-detail, explains the systematic process of creating effective and innovative strategies that can connect audience from all around the globe. It puts light on cross-regional content marketing tactics for the year 2017. If a company wants to go global, then this book can be a game changer for them.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Author: Joe Pulizzi

From the founder of the Content Marketing Institute, which produces Content Marketing world (international event) and publishes Chief Content Office Magazine, comes this book that explains basic six steps of effective business development process that is a must in the digital age of recent times. It conveys the importance of content in a successful marketing campaign that reaches out to a large number of audience and converts them into potential customers. This book incorporates various success and failure stories of marketing campaigns and offers techniques that startup entrepreneurs can take up to turn their business into success by using conventional marketing methods.

Conclusion:

The above mentioned 6 must read books not only serve as a guide, but offer a deep insight of the techniques and strategies that are a must to incorporate in the digital marketing practices, for the year 2017.

Do share your feedback, if the list helped you and do add some more interesting reads if missed out in the above list.

February 16, 2017 0 comment

Online Marketing

5 Killer Quora Answers on Business

written by Sakshi Anand

Someone very well portrayed – ‘Wisdom is gained by sharing knowledge, not hoarding it’. Applying the theory, sharing a list of 5 answers posted on Quora that are worth a read.

What is the biggest mistake that a big company has made?

Read about how to avoid the biggest business mistakes and a valuable insight or solution for such mistakes on Quora

The case studies and answers which have been put up here, are something an aspiring or even a leading businessman can easily relate to. Here, one can learn the from major brand names and blunders that costed them way too much. Not only the mistakes, but how they came out of it again as a winner, is in itself a motivational read. It can act as a learning book along with a solution theory for all businesses to study from.

Who are some of the successful but not well known Indian businessmen?

Read about some of the most successful, but unheard success stories of Indian businessmen on Quora

The success stories are very motivational. In-depth knowledge of their journey to success, including their ups and downs. For every aspiring businessman who wants to excel, these stories can guide them on their path to victory. Wisdom is learning, to futuristic approach, to strategical decision making; every important aspect can be explored in this guide.

What is the most intelligent, yet brutal move in business, you have ever heard of?

Read about a few of the most intelligent business moves ever on Quora

Here the answers include a few of the lesser known success stories, that are earned the hard way. From famous name like Emaar, to few names that haven’t been heard of ever, these inspirational stories, can guide one to learn different ways adapted by successful businessmen to win their share of victories. This can be a perfect guide for all the aspiring and yet frustrated employees that look out to excel in their own way and on their own terms.

What is the craziest sale you’ve ever made?

Read about how to sell anything on Quora

These answers can be great tips and tricks for anyone who is looking out to brush up their sales skills. Also, it can be the best way to get informed about the best of ideas of selling anything and everything. These answers can be a great turning point and bring in innovative ideas that can shoot up the selling rate. Must read.

What are some clever logo designs?

Read about innovative brand logo designs on Quora

Answers in here, include an inventive approach towards how a logo can be much more than just a brand recognizing image. There are many ideas explained and displayed in these answers that give great ways to use your logo as a selling pitch to attract prospects and retain them as clients. Answers include the correct way of justifying, How just a mere logo can shoot up the sales! A great read for all aspiring and successful businessmen.

So, what is your take on these answers? Do share your feedback to chain up the process of sharing the knowledge.

February 14, 2017 0 comment

Online Marketing

How To Fix The Biggest Of Business Problems?

written by Sakshi Anand

In the business world, one thing is common to every type or nature of business, i.e. problems. Every business tries to fix and prevent from the event occurrence in the business anywhere in the future. But, there are some businesses who only have one problem and which is surely the biggest, ‘they think their business will not encounter any problem’.

For any successful business, not being a futuristic can be the biggest problem ever. To become successful, a business should be careful and thoughtful about both, present and future. Nothing can be more dangerous than ignorance.

So what kind of dangers a business can face? Or What can be the biggest problem to fix?

Here’s the answer to all your questions. A business might face problems in 3 ways:

Problem Faced At The Planning Stage

Now planning a business not only involves one process, it is a combination of plans that prepare a business to see many failures at once. A futuristic approach has been a must attribute since the start. If the basics are strong, any business can lead the path to success. To overcome any problem ahead, a business must create a plan B.

For e.g. with a business idea, there are multiple strategies that are to be taken in consideration. Basic would be the feasibility of the idea and secondary the availability of the resources and demands that business idea would require to flourish.

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Problem Faced At The Development Stage

In this stage you put your thought/draft and ideas into reality. Developing a business idea and turning it into actuality can bring up a lot of problems. Many things won’t work as per plan and many won’t look as amazing as they were at the point of time of planning. To overcome such problems, a business’s plan B comes handy.

For e.g. If a mobile app is planned to be offered as service and at development stage it fails to come out as desired, plan B could help to avoid emergencies.

Problem Faced At The Implementation Stage

This stage is most crucial, it can be a make or break situation. If the developed idea fails to be implemented properly, then all the hard work invested till time goes in vein. So to avoid such complications, implementation stage should be monitored and a proper plan to avoid any problems with it must be available beforehand.

For e.g. If a mobile app fails to be implemented or uploaded properly, this will lead to a failure of all the planning designing and structuring of the app. To avoid this, a business must involve experts in their process who have a backup to any failure that happens during the process. It will likewise should be understood. It’s insufficient to discover and comprehend it.

Conclusion:

Stopping a problem might not always be in the control of the business, but preparing oneself in a way that can offer a brilliant fix to such failures is a must, plan and offer a suitable fix to the biggest business problems.

Do share your feedback or suggest anything you think was amiss in this write-up.

February 10, 2017 0 comment

Online Marketing

10 Compelling Reasons Why You Need A Website

written by Sakshi Anand

Technology has brought a major change in the way the consumers/users search for information and shop (make the buying decision). The number of online sales and the revenue a business is generating out of it has been multiplying over the past years. 80% of internet users have made an online purchase at least once since the start of their online presence. With such a widespread audience to cater online, it becomes very crucial for any business today to have an impressive web presence and offer excellent content to their prospect clients. A great website is thus a prerequisite for promoting any business online.

Reasons Why Having A Website Is A Must

Let Customer Know Who You Are & What You Do

A well developed and active website can be very beneficial for small to medium size businesses. Though most of the large business entities already have their mark on the web world, even the small and local business entities have to gear up and maintain a web image that can escalate their business growth. Let customers know who you are and locate you over the web. When a customer sees a safe source to locate and contact the business, this built an indirect credibility.

Expand Business Reach

A professional website can offer a business a platform to mark its global presence and leverages it with a global business reach. This can offer a business an excellent customer base. If a business has the potential to serve clients from both national and global zone, then a website can support the process and allow prospects from all over to research about the business over the web.

Round-The-Clock Access

Your business is accessible 24×7. Online business offerings are available round-the-clock for users to shop or access information online. A well-designed website can easily reach out and arouse a need in the user to get involved or take an action towards generating profit for business; irrespective of whatever hour of the day. Like, in case a business receives a lead at the odd hours during the night, which might not be possible without a website.

Direct Communication

Direct and instant communication with customers, are a few of the best advantages a business can gain through a website. New happenings or upcoming event announcements can be easily made over the web platform and advertised on the business website. This saves the cost and helps eliminate the extra expenditure on sending expensive mailers or flyers. A business can generate interactive content over the website to create a conversation or involving the user. Integrating social media within the website can do wonders in the success game. Social media can easily and quickly propagate that content across a large number of probable customers.

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Cost-effective Approach

Maintaining a website involves very less cost. As compared to various other advertising techniques, having a website incurs least cost. With a website, the ROI is much higher as compared to other forms of advertising. Having a professional website can act as a sales tool that can help a business in describing its products or services and further generating leads out of the information provided. The total cost is much lesser than hiring a full-time resource.

Engage Prospects And Convert Them Into Customers

The major reason why you need a professional website is to engage prospects and convert them into customers. With a website helping a business in describing its products or services, allows the information to available for prospect clients and offering them something new to learn or arousing a need to make a purchase, which otherwise is not possible for the business. Without a website, many times, a business would find it hard to even mark its existence. Multiple level of prospects like researchers, comparers or purchasers will be available and a suitable approach will generate a profitable result accordingly.

Enhanced Customer Service

A website offers a Contact Us section, which helps a business gain various forms of communication from the customer. From a query to a quotation demand or a feedback/suggestion or a grievance, any form of valuable communication becomes hassle free with a professional website. Make sure you the content you offer or the usability makes it easy for the customer to reach you out. To improve the customer service, one can offer a contact form or a feedback form or live chat or even a suggestion box on the website itself. It is a very cost-effective way of offering excellent customer service. The best part is these options are very easy and quick to install.

Learn More About Customers

With a website a business can get the tracking facility to keep a record of how many views and purchases are made over the website. The accumulated data can offer a great insight to the business to better target its current and potential customers. There are various intelligent tracking softwares available, to start with can opt for Google Analytics and is this one comes for free.

It’s Easy For The Customer Too

In today’s time, anyone and everyone look out for convenience in everything. When it comes to purchasing or searching for information; everyone likes it to be easy and quick. This is the main reason why every customer is turning to online or web platform. A professional website with good content and excellent design can help a customer to serve their needs instantly. Remember the last time you communicated with a customer or generated a lead through the post? In recent times, technology is an instant solution.

Very Low Maintenance Cost

A website comes with a very low maintenance cost on a daily basis. This makes it easy and timely way to advertise. A low cost necessarily doesn’t mean to ignore the importance of content. Offering good content, that is upgraded after a fixed interval is a must. With a brilliant website comes an excellent content strategy.

Summary:

Based on the above reasons, it is very prominent that a well-designed and content strategized website is a must for every prospering business. After learning its importance, make sure you offer a user-friendly, searchable and informative website, to earn maximum profit.

Please share your feedback or add any important reason to have a website, in case it missed out in this write-up.

February 9, 2017 0 comment

Online Marketing Search Engine Optimization

7 Effective Link Building Strategies To Elevate Sales

written by Sakshi Anand

Google algorithms have faded on importance. Though soon after realizing the same, to predict the next link-building tactic is a tough call. But, now with time, Google took control and depicted the way SEO landscape is changing. Keyword and some more keywords, the complete dependency on them is Over!

But, wait, so you mean that the primary element ‘SEO’ is devaluing? The answer to this is not exactly. The dimensions and the criteria has completely changed when it comes Google algorithms and the SEO practices. There was a time when back linking or building links was of key role, but with constant evolution, it is important to know how to build links to elevate your sales successfully.

Back links play a major role in Google’s search rankings. It is nearly impossible for a particular site page to rank without contextually relevant back links that point to the domain or the page.

Below are seven effective link- building tactics that can help content creators:

Use Infographics To Attract More Audiences

Using infographics for back lists have been around since forever. It is one of the strategies which would always work. Hire professionals who can offer assistance in creating infographics. SEO content writing services and site owners can pay designers to create stunning infographics. This attracts a larger number of audience.

Keep A Check On The Competitor’s Website

To start with, keeping a check on the competitor’s works for relevant back links can be one of the best ways to escalate sales through linking. The web has around a trillion back links, but only a few are known. When it gets hard for you to get back links you can find at least five close competitors that cover similar subjects to your sites and monitor their back links on a daily basis. Look for recent works to find relevant back links. Try to understand what value your competitors are providing to these links. Provide values to these links in a similar way. If you have been creating high-quality content on a regular basis, you may explore a few back links of your own soon.

Guest Blogging

An effective link -building plan must include guest bloggers. Contact bloggers who cover similar or related topics as you. A guest blogger would provide you back links. The longer the length of the articles more would be the number of back links. Link your blog to the articles you have written and also link the articles you have written on your blog. It would help you get more recognition and become noticeable. Over a period, more people and brands would notice as you gain more traffic. It will drastically improve the quality and quantity of the back links to your page.

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Surprise With Content

According to Social Media Consultant Mark Schaefer, high-quality content is not as sustainable as controversy. Controversy sells more than quality content. It can help you get more back links than quality content. There is more content produced than the amount being consumed.

Use Skyscraper Techniques

This technique can skyrocket your back links to your page. Skyscraper Techniques can be defined as content marketing for a link builder. For this method to work, you do not need a huge budget; you just have to link worthy content. Make the length of your content longer and make the content visually stunning. Once you are done creating the content, start an email outreach campaign.

Use products by big brands and companies; make them write testimonials and reviews on your page to get backlisted. Contact the companies personally to get linked by them.

Use Roundups For Links

Link roundups at present are the most underrated source of building links. Link roundups can be defined as a collection of the best links for new resources in a niche. Creators of these roundups publish them on their blogs once a week or month. These links are used in every niche and are an incredibly smart tactic. To find roundups go online. One page contains around 15 to 20 back links. Make contacts with roundup creators as they are always in search of standard content creators. If you bring quality content to them, it would be a win- win situation for both of you. Comment on their roundups to make them feel that you are genuinely interested and not using them for links.

Professional Approach For Content Development

Hire professional SEO content writers and SEO content writing services for your page. A well-executed and written content is the first step in attracting audiences and getting more back links. Professional SEO content writers and SEO content writing services can produce high-quality content to increase your readability and visual appeal. It is not possible to create original content consistently a professional SEO content writer and designer can help you out.

Conclusion

From better crawling of pages between the website, to, easy navigation between different pages on the Internet, link building has its value intact with the evolution. So what do you think about the ways described above.

Do share your feedback or any strategy which went missing and holds equal importance.

February 6, 2017 0 comment

Content Writing

Why Investing in Website Content Is Crucial During 2018

written by Sakshi Anand

A website to score full points, must be good-looking and user friendly, but is this enough? An eye-pleasing website might not be the best one to please the brain/mind. A visitor stays on any website longer, due to the content that the website offers and not merely its appearance. So, to form a user-recommended website one should invest in their website content, to enhance the visitor experience.

Below mentioned are some of the concrete reasons why you need to invest in website content.

Higher User Expectations

In this growing world of internet, the number of websites is multiplying day by day, this makes the visitors expect more. A visitor is smart enough to distinguish between whether a site offers valuable and useful content or mere spam. If a user visits your site with an expectation, that your site would provide him with a solution for what he is searching for, it is your responsibility not to disappoint him. Invest in the content of your website, make it better from your competitors and that is when your visitors would return to your site again and again.

Active Social Sharing

If you offer the kind of content that people can relate to, then there are higher chances that they will share your content too. Social sharing of your content would bring you fresh & more visitors. Good quality content earns a good amount of shares and engage more of an audience.
More Organic Results

Usually, the people surf all the search results and find the exact match for the content they are searching for. This is the reason that a site with useful, informative and good-quality content is more likely to get clicks from the visitors. An SEO optimized content on the website will speedily generate organic search results.

Higher Click-Through-Rate

Click-Through-Rate increases if you write quality content, as it is all interrelated. You should try to create amazing headlines for your website posts, social media sharing, emails, etc. and this way people will click through your web pages more. To earn in any manner, you need traffic and so for online success CTRs are important. There are various factors that affect your CTRs, so one should make sure that some factors work in favor and hence need to write high-quality content and headlines to engage readers, is very high.

Higher conversion Rate

As a website owner, your work is not only to get visitors to visit your site, but also to convert them to buyers. Obviously, a site with good quality content has less of a visitor bounce rate and this provides you enough time to sell your service. Working on a better SEO optimized content offering, to increase the conversion rates, is a must. You may hire professional web content writers for the same.

Inbound Links

Professional and well-written content calls for incoming links being offered from various trusted websites. If your content is valuable, these websites would want to link to yours, because their visitors also may engage in the content. This would reflect in the SERP rankings as well.

Generating Potential Customers

Without potential customers, you can’t make sales. You need leads or consumers, to whom you can sell your products. Investing in content marketing helps you to generate potential customers. For content generation and management, one may call for website content writing services.

Higher Web Traffic

Web Traffic is the major reason for any kind of earning you make through your website if you have really less traffic, your chances of ranking on a search engine decrease and also the clicks on your ads are not enough to get you any income. So, in order to bring dedicated and loyal audience and increase your web traffic, you need to write high-quality engaging content.

Cost-Effective

Developing a good SEO content is one of the most important factors when it comes to a good quality website. There are various other forms of business marketing online, but SEO content writing is the most important one. Studies show that content writing is cost efficient because investing in content is less costly than generating leads using other ways.

Trusted Marketing

It is observed in studies that content that is presented by the search results is trusted more than display ad content. This conveys that the content that you are creating on the site has higher chances of being accepted by the audience. Without a well-designed SEO content, you are more likely to have less visitors that can be retained. Therefore, optimized, good-quality website content helps you to build trust among your visitors.

Conclusion

These were my reasons why you should invest in Website Content. I would recommend you, go for good website content writing services or hire a professional web content writer if effective content writing is not your forte.

Do share if you have more interesting reasons to be added in these.

February 3, 2017 0 comment

Content Marketing

10 Tips To Make A Good Content Marketing Strategy Even Better

written by Sakshi Anand

When it comes to content marketing it works on the simple principle, the more sound you make the more you sell. This is no hoax, but a universally accepted reality and it has the capacity to make or break the whole product line. Content marketing is extremely important as it is solely responsible for establishing brand reputation, sales and loyalty amongst the customers. When it comes to delivering stuff online, then the dynamics change even further because the storytelling becomes the game.

Here are 10 important tips that one should keep in mind while you plan how to improve your content marketing and provide much needed awareness about your products.

Determine What Are Your Organization`s Goals

Determine what exactly are the products that you wish to market and how exactly they cater to the customer`s need. Ask your employees and stakeholders as to why they think this product is different from others. Also determine how it is responsible to change the fortunes of the organization as well. Then organize your thoughts and plan your strategy accordingly. This would help you create the marketing content that is actually needed and is pin point having better penetration. All these things would be needed to be thought of well in advance in order to create the right marketing content. The content is then customized accordingly then.

Set the goals in such a way that they are measurable and can be used to judge the rate of progress.

Identify Your Target Audiences

This is the next and perhaps the most delicate step of all. Before you hire any content writing services, you need to know who are those who need to know about your product. This involves the task of researching everything about the audience to whom you will be delivering your content. Determine all the demographic data about your audience and create the content in line with it. If your products are gender specific then too, it’s important to analyze the audience’s need. Identification of audience helps you keep the marketing content crisp.

Decide On Your Content Marketing Strategies

Mainly counting the multiple forms of content marketing strategies. You need to stress as to which one would suit your organizations goals. The long-form which includes content in articles, blogs and information is suitable for long settled impact and patient marketing. The short-form comprises of a Social Media presence which is intact for only short hand or limited content marketing The last is through blogs, commenting on videos and posts that initiate chatting. There is no mandatory order that one has to be used while multiple approaches can also be taken

Keep Content Consistent

Maintaining consistent content for content marketing is a must and should be taken seriously. This applies equally to both the marketer and the content writer. It’s important that the similar height and pace is allotted to the content in order to keep it powerful and to ensure that it becomes the voice of each marketing strategy. Multiple forms of information can be misleading and damage the whole effort.

Use Calendar Form Of Marketing

This is one of the most effective ways of enhancing your overall content marketing. The content should be prepared on the stats collected in advance and should be released online based on the info. For e.g. if your product is concerning latest film watching, then the best time to promote it would be a Thursday Afternoon continued to Friday Evening. Releasing content marketing info based on such a plan is far more effective than general marketing strategies.

Keep A Track Of The Movement On What Competitors Are Doing

A sea is never alone in the sea. Tracking whose around you and keeping a track of their SEO and marketing content can help you calculate info easier and manage your content better and more effectively.

This certainly doesn’t mean that you engage with plagiarism or steal any strategies. But it definitely gives you an edge. This also enforces a sense of competition, which leads to better planning and management of content marketing.

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Choose Keywords Wisely

Keywords can act as make or break for your online presence, be it the website or social media. Choose your keywords for your content marketing carefully bearing in mind that all that you choose should cover all the aspects of your products and that all the ends should meet. Managing key words also means that they should reflect equally everywhere and nowhere should they be misleading.

Establish Relationships

Having a good rapport is also very important when it comes to inviting traffic on your website. Building relationships with your target audience is essential and this means showing your presence everywhere where it is important. Commenting and liking posts, videos, guest blogging, information sharing, replying to comments and sharing info about your products can actually help, making your content marketing successful. This is also important while you hire content writers

Measure The Effectiveness Of Your Content Marketing

When we say measuring the effectiveness of your content marketing, you can determine whether or not your plan has worked and that can be seen in direct website traffic. SEO and key words need to be altered in order to suit the search style of the audience. Scrutinize effectively on the number of page views, tweets, likes, shares and everything on the social media. If a healthy increase is visible, continue to fine tune the content marketing strategy or else, re-plan it and modulate it. However, this is also a game of patience and a professional strategist can be hired

Old Content Is Important

Very important part of your content marketing strategy is to revisit and highlight the old content on social media and keep reminding the customers about the changes that you have made. This would also help in making your SEO sounder and would help people compare and invite more traffic. A fresh look is always welcome. Old posts also give a sense of confidence to the customers who are surrounded by content marketing’s all the time. Echoing old content helps in evaluating how the old content worked with the older target audience and how the new strategy appeal the customers, which tells you a lot about the tastes and preference change of the audience.

Conclusion

Always keep in mind, effective content directs targeted customers back to the brand’s website, where they can take hold of the leads and sell products. So make your content marketing strategy an excellent solution for success.

Do share your feedback or any important point that you feel can add importance.

February 2, 2017 0 comment

Online Marketing Search Engine Optimization

15 Best Link Building Blogs To Follow

written by Sakshi Anand

The difference between a great SEO and a bad one is not knowing how to address a webmaster in an email, how to choose the right link building strategy which would work for your niche, and how to leverage the right relationships in your niche. Link building has become one of the most popular topics related to online marketing because of this issue. There are many great link building blogs online. These link building blogs can teach you the best ways to generate traffic and inbound links to your website.

Below are fifteen best link building blogs that can give a business some hacks to build a successful site:

Hugoguzman.com:

Hugo Guzman’s blog is committed to producing link building content. If you hire professional SEO content writers and SEO content writing services, make sure they read this blog to understand the importance of link building. His blogs are always challenging long-held ideas related to link building.

Wiep.net:

Wiep.net is a Netherlands-based SEO and link building blog. The blog is owned by WiepKnol who is a link building and SEO consultant. This site gives out in-depth link building guides and also link roundups of the writer’s favourite link building posts from around the world wide net. Some of his most popular and viewed posts are “Link Baiting: Which Hook Attracts the Right Fish?” and “10 Unusual Places to Drop Your URL”. This blog also gives you quick-hit link building tips all the time.

Wordtracker:

Wordtracker’s blog provides a unique twist about link building with their tool Wordtracker. Mal Darwen, Mark Nunney and Justin Deaville provide the best piece of advice on link building which every business needs to know. “The 10 reasons why your link requests are failing” is one of their best posts.

Vertical Measures:

Vertical Measures is one of the most trusted providers of link building services online. It is among the best links building blogs. This blog provides impressive images with every post. Every week you will find topics on content strategy and building links. Guest bloggers write on this blog and sometimes you can find interviews and SEO topics on this blog.

Neuromarketing:

Neuromarketing is a blog which explores the intersection between neuroscience and marketing. This blog covers academic research about neuromarketing. Humans built links and not robots or websites, therefore every business needs to check this blog out to understand neuromarketing. This blog publishes studies that are on how human brains are affected by marketing activities. The studies posted on this site are easily digestible by people. “UCLA Brain Scans Predict Ad Success”, “Make a Crazy Request, Close the Deal” and “Persuade with Silky Smooth Copy” are some of the most popular posts on this blog.

Linkbuildr:

Ryan Clark of Linkbuildr is one the more underrated link building bloggers around. Professionals need to check out his articles like “10 Big Brands that Google penalised for paid links” and “Link building tactics in 2011” to understand link building.

The Link Spiel:

The Link Spiel is a blog by Debra Mastaler. She is one of the best link builders in the industry. She shares her expertise on this blog. “How small businesses can build links and likes with Facebook” and “Link building recommendations when using contests” are some of her best recent posts.

Ontolo Blog:

Ontolo is one of the best links building blogs on the internet. Professionals need to read this blog to understand the dynamics of successful link building. They are one of the best link building tools online. This site provides insightful and comprehensive link building content on their blogs. Garrett French and Ben Wills of Ontolo are committed to helping SEO content writing services and hired professional SEO content writers with great link building content. They put up 30 to 50 new links every week! “Core Advantages of an Inhouse Link Builder”, “3 Tips for Link Building with oDesk”, “Getting Links Built: 5 Motivators for Internal,” and” Non-SEO Link Builders,” are some of the best posts on this blog.

Seer Interactive:

Seer Interactive is a blog by Wil Reynolds and his team. One of the best posts on this blog is Guest Blog Research & Building Links with Twitter.

BuzzFeed

BuzzFeed:

BuzzFeed is a place to go for SEO content writing services and hired professional SEO content writers for link bait ideas for socially-oriented sites. If you hire professional SEO content writers, make sure they study the BuzzFeed blogs and their approach for success in creating viral content.

SEOmoz:

Professionals need to check out SEOmoz even if they do not post about link building as often as other blogs in this list. SEOmoz has some of the most authoritative link building content online. Go to their link building category for content on link building.

Ross Hudgens’ blog:

Ross Hudgens’ blog is a good source of content related to link building for SEO content writing services and hired professional SEO content writers. “Please Exit The Link Building” and “Link Building with Google Alerts” are some of the best articles by him. His blog provides the latest news related to SEO and link building.

ProBlogger:

ProBlogger is a blog which covers topics like blog management techniques, blog promotion and link building from a different perspective. “How to Create Reader Personas to Inspire and Inform Your Blogging”, “15 Questions to Ask Before You Publish Your Next Post”, and “Blog Comments: 3 Bloggers Discuss the Issues” are some of the best posts by ProBlogger.

Link Building Scool:

Professional writers need to read Link Building Scool for information related to link building and SEO strategies. This blog educates you on all the aspects of link building through lucid yet simple writing.

KaiserTheSage:

Jason Acidre’s blog is one of the best blogs on link building around. Every post on his blog has something to do with link building. His articles are unique and cannot be found anywhere else. Check out his posts “Link magnetism” and “Creative link building resources.”

Conclusion:

Link building is the best way to achieve a well-built and easy-to-use website. Search engines highly promote websites that have a crawlable link structure and easy finding of all the pages on a website.

Hope these 15 link building blogs will benefit you. Do share your feedback or any more relevant information that got missed out here.

January 31, 2017 0 comment

Freelance Writing Tips

Whom To Hire? In-house Content Writer or Freelance Content Writer?

written by Sakshi Anand

Content writing is a sphere which has recently gained immense importance. Reason being the marketing sphere has become majorly dependent on content. Today the term marketing has changed into content marketing for many of the marketers. All efforts are invested in creating and offering such a content that can derive maximum traffic and satisfy the customer need to leave them satisfied.

With each marketer understanding its importance, has also uplifted the need of a professional content writer. Where some hire an in-house resource and some prefer to hire freelance content writers. Again a question often raised is which option to go for? A full-time in-house resource or a professional freelancer?

To make the decision easier, lets discuss both the options further and understand the suitability of each in different scenarios.

Various Aspects

The first aspect that can decide on making a choice will be resources available with business. Many companies, especially startups are usually tight-handed when it comes to monetary resources. So to invest in a full-time resource becomes an expensive deal. In this case, hiring a freelance writer is a highly recommended option as it is cost-effective, time-saving and qualitative approach to get useful content.

The second aspect is the quality derived out of the resource. With an in-house resource, extracting quality work might take sometime as the resource hired might take few weeks or a months time to understand the business’s nature, type of content demanded and the approach. This might include use of much more than monetary resources. Whereas with a freelancer, you can be assured to get excellence delivered. A freelance marketplace offers professionals with a defined assurance of excellence and industry expertise. This makes it easy for the business to extract maximum out of each resource.

The third aspect to define the choice is, time. Often marketing goals and plans are strict on the timeline, this makes the need of content for content marketing very urgent. To serve the urgency, making sure that an in-house resource must deliver high-quality content within the given timeline. At times, this might not be possible due to resources’ knowledge or other reasons. Whereas with a freelancer timely delivery of content is a prerequisite. With professionals, punctual delivery of work is a must.

Conclusion

To decide on an in-house content writer or a freelancer content writer, is a purely business decision, that depends on above aspects or circumstances. To make a wise investment, business must undertake a thought keeping in mind the above aspects. So what’s your take? In- house writer or an expert freelancer?

January 27, 2017 0 comment

Online Marketing Social Media Marketing

15 Insipring Pinterest Startup Boards To Boost Your Sales

written by Sakshi Anand

Its been a decade since the startup concept marked its footprint. Since then it has witnessed some great success stories and some major failures. There are many do’s & don’t‘s that a startup is expected to take care of, but a major aspect in the recent times has come, called the social media. A strong social media presence has become a must. Anyone & Everyone is connected to various social media platforms and its importance is something that today’s marketer cannot neglect.

With Facebook, LinkedIn, Twitter, etc. the platform is huge. Among these social media platforms, Pinterest has been overlooked in the recent past. Pinterest can help a business grow fast, if they know how to use it combined with high-quality content material for sharing. It can increase the brand’s reputation, increase traffic, and the overall online engagement rate of your marketing campaigns.

So what is Pinterest?

Pinterest is a bulletin board kind of photo sharing website which was launched a few years ago and has grown rapidly in a very short period. Pinterest generates even more referral traffic than the top most social media sites like Twitter, etc. Below are some of the best startup Pinterest boards that every startup needs to check out.

Minted:

Minted is a design marketplace which connects you to some of the world’s best artists, to create something one of a kind. It helps regular people to connect and discover talent across the world.

Eventbrite:

Eventbrite is the world’s largest marketplace for live event experience, which allows its users to find and create events in around 190 countries of the world. Once upon a time, this company was itself a startup. Now it powers several events around the world and even events for startups.

Trulia:

Trulia is a real estate listing search engine which helps owners, sellers, buyers and renters get an exclusive view of the interiors and exteriors of the property you want to buy. High-quality images of property are put up by sellers and renters on Trulia’s board on Pinterest.

Etsy:

Etsy is a marketplace for crafty folks to sell and buy unique goods. The company has a valuation of $3.5 billion. You can check out this board if your startup is based on handicraft articles. The more high-quality attractive pictures and marketing campaigns you pin up on Pinterest the easier it would be for your start-up to come into attention.

SAY Media:

SAY Media is a digital publishing company which publishes and creates brand campaigns. SAY Media’s Pinterest is a lifestyle page. Write attractive descriptions for images to showcase your brand image like SAY Media.

Preserve:

Preserve is an online marketplace which showcases artisans behind the goods and products. It is a best stop for people who are into the boho movement. Preserve does not have a self-promotional Pinterest board but it puts up images of the products and inspirations from vendors around the world. Preserve’s Pinterest board is like a trip to an exotic marketplace.

Poppin:

Poppin is a startup with the tagline “work happy.” The company offers minimalistic and brightly-coloured office supplies. On Pinterest, Poppin has boards of dream offices and quotes and messages on them. Their board features adorable puppies posing with Poppin’ products which customers enjoy.

Breather:

Breather is a Montreal-based startup for renting a quiet and clean room to work in the main cities of the world. Breather’s Pinterest board showcases stunning visually appealing pictures of apartments, designs and decor inspirations.

Poppy Barley:

Poppy Barley’s Pinterest board is full of shoes with Carrie Bradshaw’s quote about shoes. It is a brand for customizable footwear which is entirely made ethically. Their Pinterest boards also contain pictures of art, interior design and the latest fashion.

The Nectar Collective:

Pinterest has become the hub for PR, Marketing or Blogging tips. The Nectar Collective’s Pinterest board is a go-to hub for improving your blog, PR, marketing and how to start a successful startup.

MCP Actions:

Everyone is trying to compete visually. Pinterest is a site which is based on images. MCP Actions is a Pinterest account by Jodi Friedman. It is one a famous Pinterest board. MCP Action’s impressive boards are for making photo editing faster and easier. Each board is on a different topic and aims in making your photos more visually appealing, helping in post-production, and optimizing your social media presence.

Innocent Drinks:

Innocent Drinks is a startup which sells fresh fruit juice. Their Pinterest boards are made up of mail they have sent to kids throughout the years, exotic fruit designs, juice recipes, events, product news, charity, and much more.

Chegg:

Chegg is a startup for textbook rental. Chegg’s Pinterest is focused on students. They give tips for organizing studies, study habits and also microwave friendly recipes.

Blue Apron:

Blue Apron’s Pinterest board is an inspiration for any writer on how to strategically promote a brand on Pinterest. Blue Apron is a startup which makes cooking fun and easy. They have thousands on foodies that gravitate towards Blue Apron’s board for salivating collections of food images and recipes.

Kate Spade:

This startup pushes the boundary of how brand elements can be used for marketing by consistently recalling its source by it and association. Spade’s Pinterest board is very useful to understand how the brand has focused heavily on color in different ways to define their brand image.

Conclusion:

With all these Pinterest benchmarks, a startup or any business for that matter, can avail maximum benefits of such social media platform. Do share your feedback, if it helped.

January 25, 2017 0 comment

Miscellaneous

5 Laws That’ll Help the Startup Industry

written by Sakshi Anand

The Indian Government has been rolling up several initiatives for kick-starting the Startups Industry in India. Beginning with the “Make In India” campaign, followed up by the ‘Startup Initiative’ and now the most promising ‘Annual Budget’ announcements that will take place shortly. Indian entrepreneurs have several reasons to cheer.

Here is a rundown of 5 laws that are sure to help the startup industry.

GST Act Rollout

Goods and Services Tax regime intends to bring the whole of India under a single tax regime. This will turn out to be a boon for the E-commerce industry. Right now e-commerce in India is plagued by the different laws and tariffs applicable in different states. To top it all there are more roadblocks in the name of Octroi or Entry Taxes which are charged by different local bodies In the Indian states. The net result is chaos and confusion.

Complying with the Excise Duty rules by way of payment of taxes, maintaining registers and records, tax receipts, filing returns and then dealing with the inquiries from the government, all these were tasks which only dedicated personnel could handle. To top it, there are many laws which are more intricate in nature like Value Added Tax etc. Dealing with these can make the entrepreneurs spare the major part of their time and effort into these rather than taking care of their own business.

The GST aims at removing all these obstacles in a single swoop. The Sales taxes have been a bane on the functioning of e-commerce companies as they operate from one state and cater to the supplies to customers in several different states. Moreover their option to pay at the time of delivery was also posing a lot of legal heartburn. Now all these troubles will become a thing of the past.

Labor Law Compliance Relaxations

India has several Laws on Labor compliance, each with a plethora of paperwork like Registration under the Acts, Regular Monthly Challans for payments, Monthly Reports and Returns, Maintaining appropriate Register for Inspections etc.

Now the government has simplified all these by allowing the Startups to self-certify compliance through the Startup mobile app, with 9 labor and environment laws:

The Building and Other Constructions Workers’ (Regulation of Employment & Conditions of Service) Act, 1996
The Inter-State Migrant Workmen (Regulation of Employment & Conditions of Service) Act, 1979
The Payment of Gratuity Act, 1972
The Contract Labour (Regulation and Abolition) Act, 1970
The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952
The Employees’ State Insurance Act, 1948
The Water (Prevention & Control of Pollution) Act, 1974
The Water (Prevention & Control of Pollution) Cess (Amendment) Act, 2003
The Air (Prevention & Control of Pollution) Act, 1981

What is more is that this self-certification can be done through a mobile app and this takes just a few minutes.

Apart from this, there will be no inspection by labor authorities. Thus the fear and inconvenience related to implementation of Labor Laws have been eliminated altogether. Moreover, several relaxations have been offered in the Factories Act 1948 in terms of Working Hours and Overtime, as well as facilitating women to work without fear and with dignity in startup companies.

Tips to Avoid Failure in Startups

Benefits under the Income Tax Act, 1961:

Several benefits to startups have already been announced under the Income Tax act to give a good break in the startup industry. A few of them are mentioned below:

Tax Exemption to Startups for 3 years

The profits that a startup males in the initial stages are generally plowed back into the capital or used as operating expenses for the next year, as startups generally scale-up their operations in the initial years to grow. Under the Finance Act, 2016 Section 80- IAC a provision has been made for Tax Incentives to Startups for income tax exemption for 3 years in a block of 5 years, if they are incorporated between 1st April 2016 and 31^st March 2019.

Exemption on Capital Gains

Capital gains are those incomes that come from the sale of capital assets of a startup. Exemption has been given in long term capital gains during the year, if such funds are invested on the Fund of Funds recognized by the Government, and also on investment in eligible start-up.

Tax Exemption on Investments above Fair Market Value:

Earlier, if a startup company which is unlisted, issued shares at a premium, the difference between Fair Market Value (FMV) and the issue price is added as income of the unlisted company, and is taxable in the hands of recipient as Income from Other Sources. Now there is tax exemption on investments above Fair Market Value for investments made in Startups.

Benefits under the Intellectual Property Right (IPR) Laws:

The Indian Government would bear the entire facilitation cost on behalf of Startups and also provide rebates in the statutory fee for filing of application. The facilitators shall provide assistance for startups in the filing and disposal of patent applications related to patents, trademarks and design under relevant Acts. Moreover, startups have been provided an 80% rebate in filing patents (Patent Amendment Rules 2016 May 2016). For this purpose, a panel of facilitators will be impaneled to assist in filing of IP applications. The Government shall bear the entire fees of the facilitators. The Start-up shall bear only the cost of statutory fees.

Government Procurement Initiatives under MSME Act

Earlier, to participate in any tender by the government and Public Sector Undertakings of the government, the tender norms required prior experience or certain quantum of turnover in previous years. This prevented many startups from participating in the bidding process. The public procurement policy now allows the central government and PSUs to procure at least 20% of their purchases from startups while exempting all startups from prior experience criteria in public procurement

Conclusion:

The Indian Government is making an all out effort to encourage startups in the country, which can rise to global levels. In this endeavor lots of laws are being modified to suit the startup scenario. Apart from those mentioned, there are several laws in the pipeline, which will help startups. One of them also relates to exit of startups. The Insolvency and Bankruptcy Bill 2015 is to be amended to allow winding up a startup within 90 days from making of an application. Amendment in the Companies Act 2013 will also be made to ensure better startup ecosystem and tackle the registrations in a hassle-free manner and enhancing the ease of doing business.

Is the content helpful to you? Comment below with your valuable feedback..!!

January 23, 2017 0 comment