Content Marketing is way more than just blogging.
However, to introduce oneself to content marketing, the first thing is launching your blog and start writing. And there you start getting organic traffic, more likes, shares, higher conversion and GREAT SEO RESULTS.
But why just blogging?
To expand your knowledge and bandwidth to write SEO-driven content, here is your guide to 10 types of content that work best for SEO.
So, let’s get going…
Content Type 1: Infographics
It is a presentation of information wrapped up in graphics. It is one of the most visually appealing form used to inform the user. Simple algorithm by name info + graphic.
They are shared more, viewed more, liked more; as compared to the other forms. Nowadays, where visuals are the game changer, this type of content presentation has it all to make your content engaging & appealing. With time numbers prove it that infographics are three times more likeable, shareable and readable.
Hence it has all what it takes to be viral.
Though now everyone is into infographics, make sure you gain that competitive edge with super content and excellent visuals. Don’t hesitate to hire professionals to do that for you.
Content Type 2: Meme
Look at social media platforms, they are flooded with memes.
For simple reasons, They’re easy to make. They’re viral. They’re funny.
What adds to their value is – the humor quotient. People love such things that they can laugh at, share, and refresh themselves.
Meme Generator and Quick Meme are some famous websites that have easy access to create & add your own text to popular meme images.
They can be the best thing to get more traffic and shares, if used moderately with right type of content.
They might not be the best thing to share over your blog, but one of the most loved form of content over social media. Don’t overuse them either.
Content Type 3: Videos
There are an endless variety of videos. There can be a separate post on this, but to cut it short; a great video delivers the message in the most memorable & concise form.
A good video is highly persuasive.
Whether a how-to video, or an office tour or a product-based video, all will be a success if infused with great content. It is just not moving pictures, what adds to the value is the words that you decide to display.
Upload the video on popular platforms like YouTube or even the recent successful platform – social media and generate better SEO results.
Making video is not always affordable, but the results are guaranteed. To make sure you excel and then go big budget, start with short videos.
Content Type 4: Guides
The guide is the most common form of search that is completely a knowledge hunt. Guides are usually the long-form content and make epic blog posts. The hunt for information is never ending and with the ratio increasing the number of informed consumers and the hunger to learn more does the trick.
This form of content requires you to be a good writer and good designer who is capable to put down a good idea. Presenting the idea/content in an attractive way, is the trick here.
Here the idea must something that your target audience is looking out for.
Professional designer and an expert writer are a must to offer great guides. Do not hesitate to hire them, in case it is not your cup of tea. The results are surely amazing.
Content Type 5: Product reviews
Reviews are usually the influences that catch up the buyer’s mind and influence the buying decision. For each industry there is a different set of products/ services or softwares (IT industry).
Sharing experiences and reviews over the offerings and simply recommending it, and that’s all.
Here’s a pattern for the product review:
- Introduce the product
- Introduce the producer
- Describe the product
- Share what you like
- Share what you don’t like
- Provide your recommendation
- Provide a call to action
Don’t make it all content. Adding visuals or videos, adds to the value.
Content Type 6: How-To
The how-to is one of the most popular types of content, especially in my niche. On my blog, I write a lot of how-to guides. How-to articles have awesome long tail search potential due to these popular long tail query introductions: “How to…” and “How do I…?”
First, identify a common problem. Then, come up with a solution. The model is simple:
- Introduce the problem
- Introduce the solution
- Discuss each step of the solution
- Summarize the discussion
- Provide a conclusion
- Things to keep in mind
The more thorough your explanation is, the better. Diagrams, videos, and pictures can all help enhance the how-to blog.
Content Type 7: Lists
Lists have endless appeal. We’re wired to love them. Chance are you’re going to see or read an article today that involves some sort of a list — “5 Security Breaches You Need to Know about,” “17 Ways to Rank Higher in Google in One Month.” Hey, you’re already reading an article with the title “10 Types.”
Numbered ideas are as popular as ever. You can’t go wrong with this content type. Even popular magazines use list appeal to sell issues.
There’s no magic number for an awesome list. Odd numbers, round numbers, any types of numbers — they all work equally well.
The more detailed your list is, the better. Long lists are good too.
Content Type 8: Link Pages
A link page is simply a post that provides links to great resources around the web. The great thing about link posts is that they spread link love to other sites, provide your own site with authoritative SEO signals, and assert your thought leadership within your field.
A link page, often called a link roundup, is simply a list of links. Write down the title of the article, hyperlink it, and number it. Done.
Adding an introduction before each link is preferable. Don’t Miss it!
Content Type 9: Ebook
An ebook is a long content packaged in a different format, usually as a PDF. Ebooks are often a downloadable product, available for free in exchange for joining a mailing list. Producing an ebook helps to strengthen your authority within a field, and it makes for a powerful method of sharing your knowledge with others.
Books have chapters. Be sure to subdivide the book into manageable, topic-oriented chunks. I suggest creating both a PDF version and an HTML version of the ebook. An HTML version allows you to embed video, audio, and other resources.
Design is clutch. Ebooks without colors, graphics, and great formatting are considered not worth reading.
Content Type 10: Podcast
Podcasts had their phase of popularity, and they’re still a great form of content. Plus, they’re not hard to create. Many people listen to podcasts during their commute or exercise. You have a chance to spread your message farther and better using this format than a lot of other formats.
Creating a podcast is simple, provided you have a decent microphone and some technical knowledge. You can check out Apple’s guide.
Don’t Hesitate in publishing the transcript of the podcast. This helps to add SEO value.
As scrolling down the above list, the variety of content available is endless, though there are more type of contents that did not make it to this list, but I will bring up another blog and enlighten you over them.
So, to summarize this topic, the more type of content you will use, the more effective your Content Marketing efforts will become.
With these 10 Types of Content That Work Best for SEO, the audience, in turn, listens, shares, learns, and converts.
Do share your feedback & views and also what type of content do you prefer and why?