When it comes to content writing there are some rules that every writer must follow. But what if a rule you follow is nothing more than a dopey myth? Even though content marketing has been around for many years, people are still unaware of the basic concept that lies behind the content writing.
With Google changing its SEO policies now and then, it won’t be an overestimation to say that content marketing is becoming increasingly challenging.
Reason Behind Content Writing Myths
When so much information is being shared on the internet, it is easy to get puzzled. Disasters occur when you absorb an inaccurate piece of information and make that the basis of your future actions. Of course, no one is a fan of misinformation. As it is, content writing is challenging enough, and with so much false information out there, one can easily succumb to failure in a short period if he or she lacks the wits.
Content Writing Myths and Ways To Overcome Them
One of the best ways to overcome a challenge and make a task seem a little less daunting is to dismiss any related myths. So, if you are a professional content writer or planning to build a career in content writing or content marketing, here we are with a list of myths that are widely prevalent in the content marketing industry. Let’s take a look.
Myth-1: Anyone Can Write Great Content
Not everyone is blessed with exceptional writing skills. One of the most common myths that are rampant among people is that anyone with a good knowledge of punctuations, grammar and sentence framing can write outstanding content.
Well, good grammar certainly helps to some extent. But without the inner passion for writing one cannot produce spectacular content. Content writing isn’t merely about using gold clad heavy words. Along with a strong command over a language, one needs to take into account the intricate writing skills that enable the writer to connect with the readers.
Of course, anyone can write. But the real question that arises is can you do it like a pro? Content writing is something that seems simple on the surface. But what many fail to realize is the intricacies and the effort that goes behind creating eye-catching, unique and meaningful content. It’s not a job that has a pre-defined set of guidelines. Content writing involves the creation of something new which requires an innovative and imaginative approach.
Myth-2: Lengthy Write-ups Are Monotonous
In today’s progressive world of social media where there is an abundance of written information to read, it is easy to assume that people will only skim through the headings of an enormous article. While it is true, that nobody likes to read a lengthy thesis on least interesting topics that make them fall asleep but that is not always the case with long write-ups.
According to “The Content Fair”, no matter what the length of your content is, people will read it as long as it is relevant and readers can relate to it. If your article solves the problems of a large population and you have something unique to offer, a detailed explanation is just a cherry on top!
Myth-3: Content Writing Is Just Paraphrasing Already Written Web Content
Absolutely not! If you are diving into the world of content marketing thinking that it is an easy, cut, copy, and paste kind of career then take a step back. There is a huge difference between referring and copying. Even if you don’t copy the sentences directly, a line-by-line paraphrase won’t help you either.
It is okay to surf the internet for ideas. You can write an article based on ideas and points you find on the web but the write-up has to be well-researched and unique. Understand the difference between referring and spinning.
Myth-4: Keyword Density Is The Supreme
This content writing myth is a continuation of a popular SEO myth, that is, there is a magic number according to which the keyword density is decided. While keyword density is one of the most extensively crucial factors that decide the ranking of content on Google, giving it too much emphasis might distract you from the real task, that is creating superior content.
If you are focussing on the keywords too much, you are bound to stuff them in your article without even realizing it. This way, you will end up using the same keyword repeatedly, thereby compromising the readability.
Myth-5: Quantity Triumphs Quality
One of the most mundane myths regarding content creation is that the more you write the better it is. While the importance of more content cannot be completely denied, it is noteworthy that you don’t undermine the quality of your article in order to rush things up. What is the point of writing unappealing content in bulk when nobody is interested in reading it?
Even if you have already fallen into the trap of “quantity triumphs quality”, buckle up, take a bold step and repurpose your previously written content into something meaningful before you start off with another article.
Myth-6: Content Is All That Matters
There are tons of talented writers in the world but only few make it to the real platforms and get an appreciation for their work. You might be a great writer but in order to make a living out of content marketing, you need to showcase your talent out there. Obviously, creating amazing content has to be the first step, but it’s not all that matters.
Once you are satisfied with the quality of your content, start promoting it. Without proper simulation, development, and promotion of your content, it is nothing but a grain in the heap of sand. If you really want people to notice your content you have to make efforts for the same.
Content marketing is a puzzle and creation is a part of the game. Only the perfect combination of quality, planning, promoting, and metrics can yield worthy results. Thus, it is essential to have a plan in mind regarding how you are going to portray your work to the outer world.
Myth-7: Finding An Amazing Content Writer Is Inexpensive & Easy
Most of the content writers are responsible for publicizing this bizarre myth. They offer their services at an extremely low cost that lead clients to believe that content writing is a child’s play and they will easily find cheap labor for the same. Even if a person writes an excellent article for an inexpensive rate at first, the quality is bound to decline at some point in the future.
Money is motivation. When you offer writers less than what they deserve, they lose motivation and zeal. Even if they agree with the pricing, no enthusiasm will be present in the work. This kind of practice can prove to be disadvantageous for both the content writer and the client in the long run.
Some clients have so unrealistic expectations from writers that they fail to realize that you will get only what you pay for. If you pay a writer well, you will get your money’s worth. Pay “good” for getting something that is “good enough.”
Myth-8: User Experience Is Not As Important As SEO
While the necessity of SEO friendly content is undeniable, you need to make your readers love your content. When you sit down to write a piece, don’t even bring the thought of SEO in your mind, yet! When you are done writing, proofread.
When you are absolutely certain of the quality of your content only then start optimizing your write-up. Make your content reflect your true passion for writing and readers are sure to ask for more.
Myth-9: Content Marketing Only Works For Selected Businesses
According to the famous blogger and content marketer Neil Patel, there is no business, in particular, that is suited for marketing in the form of content. As long as the content you offer provides something to think about to your audience, your brand will continue to strengthen. Content marketing for any organization aims at capturing the interest of people and further attracts them to their brand.
For example, if you sell electronic items. If you include a guide that helps people make a purchase then this will provide an added benefit to your business. If a website offers hotel bookings then apart from promoting offers and discounts, you can also provide your readers with travel experiences of other people.
Myth 10: Only Text-based Content Is Enough
One of the biggest content writing myths that you need to bust right at the beginning of your content market career is that rambling on about a topic in the form of text will make you successful.
For instance, what attracts people most to a blog post is the cover or a featured image. Layering written content and complimenting it with interesting audios and visuals is what makes your content stand out.
To Wrap Up
Now, I know I have sprung on a lot of information on you and I get it, it’s a lot to process. But in order to grasp a working understanding of content writing or content marketing, it is essential to eradicate these myths as soon as possible and forever!