Content Marketing

Your Easy Guide To Ideal Online Content Length

It’s surprising how once we start writing a blog post or a Facebook post and we lose the track of the word limit. Did it ever occur to you that content length can lead directly to your website traffic? At one point or another, you must have felt overwhelmed with the questions about the credibility of the work you do that can be either blog or social media management.

Several questions would have daunted your mind with anxiety, like:

What is the ideal blog post length?
Is it mandatory to use all characters while tweeting on Twitter?
What is the optimal length of an effective headline?
Does my reader read my entire post?
Am I engaging the audience or making them switch to another?
Should I write short snippets on social media or go for long-forms?
Does the audience watch the entire video on YouTube or just skip to the end?

You can heave a sigh of relief. With so many flooding your mind, productivity narrows down to zero. However, the ideal content length does make the difference until the ball is in the content’s court. Engaging, conversational, and effective content still rules the content marketing strategies.

“Content isn’t the king, it’s the kingdom.” – Lee Odden

Posting the content at certain lengths can prove as an advantage to your content thus helping in the boost of your brand image and value. With such chaos and clutter of words around, it’s merely impossible to rely only on our instincts and experiences to chalk out the above questions. A good research based on trivial facts and figures of the current trends in the industry can prove to be fruitful for the long term to your content marketing strategies. Adhering to the ideal word limitations won’t cause any hindrance to your creativity. It will only enhance your online content, increase your visibility, and drive heavy traffic towards your content.

A Quick Tip: Every piece of content you write should only be as long as it takes to convey the entire message, and no longer. A minimum attention span would result in loss of information due to boredom or negligence.

Let’s dive deep into this blog and understand the ideal length for every online content?

For Social Media

Facebook

A little harder to visualize but Facebook’s status length has gone from a whopping 420 characters to 63,206 length limit. To post amongst thousands of other brands competing for the audience’s attention is not an easy task.

Brands go unwavering heights to attain audience’s attention and stand out of the crowd to prove their worth over their peers. With short and compelling Facebook post you can grab the audience in your trance and later turn them into loyal customers. Keep it clear, concise, and clutter-free as Facebook’s news feed is already heavily loaded.

The ideal content length of a Facebook Post is 40 characters.

Twitter

In the fourth quarter of 2017, the microblogging service went to an average 330 million users. The famous micro-blogging website Twitter sees millions of tweets daily and to try tweeting in this huge abyss can be pretty daunting.

You get to have your tweets ultra-specifically noted down which can create some impact on the audience. Try Twitter’s Analytics to check the number of characters in your tweet. You need to get noticed in seconds after posting as its feed changes faster than of Facebook’s.

The ideal length of a Tweet is 71 – 100 characters.

Google Plus

On Google+, you receive highly engaged audience which increases your course of action towards making and drafting superfluous posts. Keeping the Google+ text within one line can enhance the overall look and readability of your posts.

The ideal content length of a Google+ Post is 60 characters.

Instagram

With exquisite features and excellent layouts available on Instagram, it is a famous must-have application these days for sharing photos and videos. What about the character limit on Instagram? Is the text content even important on Instagram? Instagram’s main focus is on visuals rather than text-based content. However, captions help to engage, converse, and provide value for the brands. With only first three lines visible in the news feed of your consumer, make sure you keep the extra information for the later part. Follow the KISS rule – Keep it Simple and Sweet.

The ideal content length of Instagram is 125 to 150 characters.

The platform for all the professionals, LinkedIn is one of the oldest and eldest of all social networking platforms. This platform is simple with a headline of an article and link to that article. The LinkedIn posts highly depend on who you’re targeting, businesses or consumers?

The optimal length of a LinkedIn post is 25 words.

For Streaming Media

TED Talk/Presentations

For those who have given presentations or seminars might have this notion – “How long should my presentation be to make it effective?” The very familiarity with the TED Talks can give a fair idea of how presentations are and the way they are delivered. The average time given to a speaker is of 18 minutes as people cannot focus on that time span.

The ideal duration of Presentations/TED Talk should be of 18 minutes.

Podcasts

The most versatile and convenient platform for delivering content – Podcasts doesn’t have any restriction on time or content. Creating short and effective Podcasts without distracting the audience, as they say, the average podcast listener stays connected for a span of 22 minutes, is tough. Focus on your main key area of the podcast and tune in accordingly.

The ideal duration of a Podcast is 22 minutes.

YouTube/ Tutorials/ Explainers

The main reason why Tutorials are viewed is to get the gist of the thing to be learned. Informational videos need to be crisp and succinct in order to be viewed by the target audience. Time is precious, so utilize it to gain fruitful results. With chunks of online content, be specific to get noticed.

The ideal length of a Tutorial should be 3 minutes.

For SEO

Blog Post

You often navigate to other blog posts if the one you’re reading is a bit long and the tonality is not conversational. Use of shorter sentences and impactful data can help you gain visitors to your website through your content writing. According to a study, longer content is ideal to be read by the search engines on the basis of quality and topic of the page. However, there is no particular size to a blog post but writing effective ones will always get noticed.

The ideal content length of Blog Posts is 1500 words.

Headlines

Headlines attract and allow the visitors to read the blog post. To get ranked amongst several online content competitors can be difficult. A headline expert says that a typical reader can only absorb first three words by reading the headline. This increases the need to make your headlines stand out of the box.

The ideal length of a headline is 6 words.

Title Tag

Optimize your title tag with keywords which are relevant to your topic as it helps the search engine in ranking but also catches some eyes to generate click-through useful for content marketing. Use of target key phrase and making it short can increase your chances of getting found.

The ideal length of the title tag is 55 characters.

Meta Description

Meta Description, an HTML attribute also called as snippet can be roughly around two lines which explain the content writing of a given webpage. Though, according to some sources, many snippets cross the bar of 300 characters which can be experimented as well. But, to be on the safer side, let’s keep in mind what the optimal length should be.

The ideal length of Meta description is 160 characters.

Domain Name

A short domain name can help people memorize and remember it. Great domains are short with .com extension.

The ideal length of a domain is 8 characters.

Content Length Summary

To sum it up in a brief context according to the infographic from Buffer:

The Ideal Character Count:

For Tweets: 71-100 characters

For Facebook posts: 40-80 characters

For Google Posts: 60 characters

For Paragraphs: 40-55 characters

For URL Domains: 8 characters

For Hashtags: 6 characters

For Subject Lines: 28-39 characters

For Title Tags: 55 characters

The Ideal Word Count:

For Blog Headlines: 6 words

For LinkedIn Posts: 25 words

For Blog Posts: 1,600 words

The Ideal Number of Minutes:

For Youtube: 3 minutes

For Podcasts: 22 minutes

For TED Talk: 18 minutes

For Slideshare: 6 minutes

Conclusion

Content writing in generic terms is writing content which appeals to the audience. Hopefully, these insights would help you make your identity stronger and your brand reach more people. This could just be your beginning towards attaining your content marketing goals.

Let us know which strategies turned the table? How did you manage your online content?

We’d like to hear from you!

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March 20, 2018 0 comment

Content Marketing Content Writing

10 Content Marketing Myths That Can Mutilate Your Brand

written by Khushi Srivastava

When it comes to content writing there are some rules that every writer must follow. But what if a rule you follow is nothing more than a dopey myth? Even though content marketing has been around for many years, people are still unaware of the basic concept that lies behind the content writing.

With Google changing its SEO policies now and then, it won’t be an overestimation to say that content marketing is becoming increasingly challenging.

Reason Behind Content Writing Myths

When so much information is being shared on the internet, it is easy to get puzzled. Disasters occur when you absorb an inaccurate piece of information and make that the basis of your future actions. Of course, no one is a fan of misinformation. As it is, content writing is challenging enough, and with so much false information out there, one can easily succumb to failure in a short period if he or she lacks the wits.

Content Writing Myths and Ways To Overcome Them

One of the best ways to overcome a challenge and make a task seem a little less daunting is to dismiss any related myths. So, if you are a professional content writer or planning to build a career in content writing or content marketing, here we are with a list of myths that are widely prevalent in the content marketing industry. Let’s take a look.

Myth-1: Anyone Can Write Great Content

Not everyone is blessed with exceptional writing skills. One of the most common myths that are rampant among people is that anyone with a good knowledge of punctuations, grammar and sentence framing can write outstanding content.

Well, good grammar certainly helps to some extent. But without the inner passion for writing one cannot produce spectacular content. Content writing isn’t merely about using gold clad heavy words. Along with a strong command over a language, one needs to take into account the intricate writing skills that enable the writer to connect with the readers.

Of course, anyone can write. But the real question that arises is can you do it like a pro? Content writing is something that seems simple on the surface. But what many fail to realize is the intricacies and the effort that goes behind creating eye-catching, unique and meaningful content. It’s not a job that has a pre-defined set of guidelines. Content writing involves the creation of something new which requires an innovative and imaginative approach.

Myth-2: Lengthy Write-ups Are Monotonous

In today’s progressive world of social media where there is an abundance of written information to read, it is easy to assume that people will only skim through the headings of an enormous article. While it is true, that nobody likes to read a lengthy thesis on least interesting topics that make them fall asleep but that is not always the case with long write-ups.

According to “The Content Fair”, no matter what the length of your content is, people will read it as long as it is relevant and readers can relate to it. If your article solves the problems of a large population and you have something unique to offer, a detailed explanation is just a cherry on top!

Myth-3: Content Writing Is Just Paraphrasing Already Written Web Content

Absolutely not! If you are diving into the world of content marketing thinking that it is an easy, cut, copy, and paste kind of career then take a step back. There is a huge difference between referring and copying. Even if you don’t copy the sentences directly, a line-by-line paraphrase won’t help you either.

It is okay to surf the internet for ideas. You can write an article based on ideas and points you find on the web but the write-up has to be well-researched and unique. Understand the difference between referring and spinning.

Myth-4: Keyword Density Is The Supreme

This content writing myth is a continuation of a popular SEO myth, that is, there is a magic number according to which the keyword density is decided. While keyword density is one of the most extensively crucial factors that decide the ranking of content on Google, giving it too much emphasis might distract you from the real task, that is creating superior content.

If you are focussing on the keywords too much, you are bound to stuff them in your article without even realizing it. This way, you will end up using the same keyword repeatedly, thereby compromising the readability.

Myth-5: Quantity Triumphs Quality

One of the most mundane myths regarding content creation is that the more you write the better it is. While the importance of more content cannot be completely denied, it is noteworthy that you don’t undermine the quality of your article in order to rush things up. What is the point of writing unappealing content in bulk when nobody is interested in reading it?

Even if you have already fallen into the trap of “quantity triumphs quality”, buckle up, take a bold step and repurpose your previously written content into something meaningful before you start off with another article.

Myth-6: Content Is All That Matters

There are tons of talented writers in the world but only few make it to the real platforms and get an appreciation for their work. You might be a great writer but in order to make a living out of content marketing, you need to showcase your talent out there. Obviously, creating amazing content has to be the first step, but it’s not all that matters.

Once you are satisfied with the quality of your content, start promoting it. Without proper simulation, development, and promotion of your content, it is nothing but a grain in the heap of sand. If you really want people to notice your content you have to make efforts for the same.

Content marketing is a puzzle and creation is a part of the game. Only the perfect combination of quality, planning, promoting, and metrics can yield worthy results. Thus, it is essential to have a plan in mind regarding how you are going to portray your work to the outer world.

Myth-7: Finding An Amazing Content Writer Is Inexpensive & Easy

Most of the content writers are responsible for publicizing this bizarre myth. They offer their services at an extremely low cost that lead clients to believe that content writing is a child’s play and they will easily find cheap labor for the same. Even if a person writes an excellent article for an inexpensive rate at first, the quality is bound to decline at some point in the future.

Money is motivation. When you offer writers less than what they deserve, they lose motivation and zeal. Even if they agree with the pricing, no enthusiasm will be present in the work. This kind of practice can prove to be disadvantageous for both the content writer and the client in the long run.

Some clients have so unrealistic expectations from writers that they fail to realize that you will get only what you pay for. If you pay a writer well, you will get your money’s worth. Pay “good” for getting something that is “good enough.”

Myth-8: User Experience Is Not As Important As SEO

While the necessity of SEO friendly content is undeniable, you need to make your readers love your content. When you sit down to write a piece, don’t even bring the thought of SEO in your mind, yet! When you are done writing, proofread.

When you are absolutely certain of the quality of your content only then start optimizing your write-up. Make your content reflect your true passion for writing and readers are sure to ask for more.

Myth-9: Content Marketing Only Works For Selected Businesses

According to the famous blogger and content marketer Neil Patel, there is no business, in particular, that is suited for marketing in the form of content. As long as the content you offer provides something to think about to your audience, your brand will continue to strengthen. Content marketing for any organization aims at capturing the interest of people and further attracts them to their brand.

For example, if you sell electronic items. If you include a guide that helps people make a purchase then this will provide an added benefit to your business. If a website offers hotel bookings then apart from promoting offers and discounts, you can also provide your readers with travel experiences of other people.

Myth 10: Only Text-based Content Is Enough

One of the biggest content writing myths that you need to bust right at the beginning of your content market career is that rambling on about a topic in the form of text will make you successful.

For instance, what attracts people most to a blog post is the cover or a featured image. Layering written content and complimenting it with interesting audios and visuals is what makes your content stand out.

To Wrap Up

Now, I know I have sprung on a lot of information on you and I get it, it’s a lot to process. But in order to grasp a working understanding of content writing or content marketing, it is essential to eradicate these myths as soon as possible and forever!

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March 19, 2018 0 comment

Content Marketing

Content Marketing and Brand Building Tips for New Entrepreneurs

written by Khushi Srivastava

For well-set enterprises, newly-opening startups, fast-growing companies, young marketers, entrepreneurs or anyone who aspire to sell or establish online, one rule remains common:

Content marketing is the key element in a brand’s online and market success.

For the new entrepreneurs, its importance is even higher. Rightly written and marketed content can act as a boon for your entrepreneurship ambitions and convert into infinite wealth. Without a right content strategy in place, it is almost impossible to make big difference nowadays. Look at the unicorn companies and you will soon understand that they couldn’t have crossed 1 billion dollar revenue benchmark in less than 5 years without engaging their customers through the quality.

15 Content Marketing Tips For Young Marketers & Entrepreneurs

Here are the 15 quick tips to add effectiveness to your content marketing strategies and make them conversion-friendly:

1. Understand Factors which affect Ranking, Reach and Engagement

Keywords, headings, image text, images, content structuring, length of content, etc. are a few factors which decide your content’s ranking and reach. Apart from this, writing style and catchiness affects the content engagement stats. To produce user-friendly content, which can reach a large audience, you’ll need to understand and utilize the all these aspects. Integrating the learned practices naturally in your writing style can increase your content’s effectiveness.

2. Know your Audience and Market well

While maintaining a good quality, the next million-dollar advice for the young marketers and entrepreneurs is: Gain proper insights of your audience and industry; understand the interest of the right prospects and prepare content according to that.

If you will post what they are eagerly waiting to read, the content will surely be able to generate good traffic for you.

3. Outsource, but smartly.

Do you know what major challenges your peer entrepreneurs generally face? Take a look:

The solution to all these issues is smart outsourcing.

The word ‘smart’ is emphasized upon here, because outsourcing can have negative impacts too. The text and visuals, posted on your website or through your social media account, represent your brand. So, plagiarized, copied and poor quality content will surely give you nightmares. Though, if you have a good team of freelancers, they can dig a pool of unfound wealth for you.

For crafting the marketable content, try hiring:

Good content creators and strategists
Wise digital marketers
Creative graphic designers
Analysts who can provide stats for your infographics.

Wise Tip: Stay involved with your team and try having a quick look at what’s going to be posted under your name.

4. Maintain your Content’s Quality

Gaining fame or customers through Content marketing is not possible if your content is not engaging enough for the readers. To maintain good quality, a few content writing tips can be utilized:

Give your write-up an Engaging beginning
Write a nice climax
Use good punchlines
Craft well-written paragraphs
Avoid Grammar and writing Errors
Proofread properly
Structure your content properly (headings, sub-headings, bullets, paragraphs, visual content, etc.)
Write with precision. Do not revolve around the point and extend the content’s length for no reason.

5. Be Omnipresent and Regular

While entrepreneurship can be tough most of the times, it can bring you enough fame and money too. The first Step towards the same is being omnipresent. In short, you and your brand should have a worth-noticing web presence everywhere. As a smart entrepreneur or marketer, you should focus on having:

A good Website
LinkedIn and Glass Door Company Profile
Facebook Page
Twitter Handle
Instagram and Snapchat business profiles
WhatsApp, Skype and Telegram accounts

Plan a good content strategy for each of these brand identities.

6. Utilize the power of Social Media

Social Media is that precious resource, which can help you reach billions. 87% of B2B marketers use social media for circulating their content among the target audience. That’s because a major part of your customers’ time is being spent on different social platforms. If they liked your content, you will pocket more ‘shares’, ‘likes’, leads, in turn increasing your posts’ visibility and brand’s reach. So make sure you regularly keep updating your social media pages.

Here is how your competitors are using social media platforms:

Important Fact: Product or content links, coupled with good text in social media post can have a very high conversion rate.

7. The power of custom-built brand entities

When I say ‘Apple’s phone’, your mind will suddenly present a bitten apple’s silhouette or the sleek phone’s image, isn’t it?

Same should happen in your case. There should be something to remind people of your existence in the market. It could be anything – custom-built logo, brand name, special slogans, watermark, your face or whatever you prefer to chose.

Suggestion: Incorporate your brand identity in your visual and text content time to time so that people do not forget your company’s name or your name so soon. Remember – Customers are more likely to purchase from those, whom they are acquaintance with.

8. Run a blog, not good but Great

A good blog is helpful, but great blog is a marketing asset. It gives you 434% more indexed pages and almost doubles indexed links. That is the cause why content marketing revolves a lot around blogging.

Now coming to the point: How can you run a ‘great blog’?

Posting good content is not good enough in this era of throat-slitting competition. So focus on:

Coming up with more business-bringing ideas to write about.
Study your customers and potential prospects. Understand what are their issues and queries. Try to resolve them through your content.
Keep updating your old content more frequently.
Try building trust by providing the resource of your stated facts.
Add informative images and engaging infographics in your write-ups.

9. Implement a Powerful Content Marketing Strategy

As told over and over in this post – always have a good content strategy in place.

Following tips may help you in doing so:

Involve your marketers and content strategists in the planning phase.
Schedule for content calendar properly.
Analyse the impact and conversions.
Use the insights to improve your strategy.
Keep learning from the trends and utilize them well.

10. Go and Guest Post about your Business and Entrepreneurship Experience

People love hearing other people, especially if they are inspiring. Entrepreneurs generally have those inspiring life and brand-related tales. To gain attention, these stories work the best.

If you have something similar to write or talk about, don’t delay in doing so. Use big platforms and reputed websites of your niche to let your experiences spread and inspire others.

11. Talk about how you provide, not about ‘what others don’t provide’

Negative marketing may help you nurture for a short period of time. In long spans, it will affect you adversely only. So make sure that you improvise your brand’s reputation by putting your qualities in front of the audience and not by spreading bad words about your rivals.

12. Advertise well and wisely.

Facebook ads, re-marketing campaigns, Twitter ads, Google ads, and numerous other ways are present for brand advertisement at present. If used wisely, these platforms act as the revenue-building tools with a small subscription fee. Otherwise, you will feel like throwing money in the bonfire.

Again, the elements which impact your ads’ conversion rate are:

Text Content
Images

Most importantly – Think about ‘How you handle leads, once acquired.’

13. Press Releases shouldn’t be left out

News and media are still trusted upon. Therefore, never neglect the worth of press releases. Keep sending out the press releases about your business, growth and achievements if you want to build a uniform brand reputation.

14. Involve Influencers

Digital marketers, social figures, well-known personalities, influential social accounts, and other good brands can amplify your brand’s voice. Marketing your content through their mouth will have a magical impact. So, it is something worth trying.

Now, check this out:

Amused? Now think how much it will help you if you could utilize it.

15. Let your customers Speak up, hear what they say.

Try this:

Always keep at least one such channel, through which your customers can directly reach you out. Alongside, train your team well on how to handle the arriving queries on social media and through the emails.

By doing just these two deeds, you will make your audience more connected to your brand and you. In the end, it will bring numerous benefits for you.

Bonus Advice for Young Marketers and Entrepreneurs:

Publish Content Series, instead of writing standalone or non-connectable niche write-ups. It has the power to engage more people.
A Human touch to E-mails and Letters can attain unimaginable leads and conversions. More innovative and more personalized your content will be, more reverts or actions you can expect.

To Conclude

Content, or digital marketing itself, has not remained a funnel anymore. It’s like a never-ending duct tape which can act as a gluing substance for magnetizing the leads. To make it happen, young entrepreneurs, marketers and startups need to move in right direction. You can utilize following types of content marketing tactics to crawl towards the success (though faster):

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March 15, 2018 0 comment

Content Marketing Online Marketing Social Media Marketing

7 Ways to Write Catchy Headlines & Get Noticed on Social Media

written by Khushi Srivastava

To understand the metrics on which social media marketing thrives can be pretty daunting sometimes. After a thorough and in-depth research, you got your first post out on various social media platforms.

The posts were scheduled when the engagement ratio was estimated to be higher. Likes, retweets, share, and comments were meant to happen. It was about to go viral as the posts were designed accordingly.

But, Alas!

You got few likes and comments from a handful of people who seem to be in some relation with you. Rest, the post got lost in the abyss of various other posts and all your efforts neared to zero.

What went wrong you might wonder?

Why your audience’s feed was more of their cousins or friends latest posts rather than your informative and beneficial one?

What are the missing ingredients to a healthy and engaging social media post?

Well, the catch is simple.

Design a comprehensive social media marketing strategy which aids your posts to reach every social media platform. In simpler terms, the leading social media platforms have their own way of interacting with the follower base. Interpret those ways and reach different audiences in the format they prefer on the varied platforms.

For instance:

Ravi is a musician and opts for a platform which might increase his chances of getting a hike in his career. Opting Instagram won’t do any good as images and 1-minute videos won’t add up to his singing profile. Whereas, if considered, YouTube can be the perfect platform where he can showcase his full potential. It is the platform where he can post his videos and earn himself a huge followership.

Selecting the platform suitable for your business or brand needs can often be infuriating. Here, in the above instance due to lack of knowledge, if Ravi would have posted his performance videos on other platforms, the click-through rates would have been low as compared to Youtube.

Curating and designing appropriate content is as mandatory as are constructing catchy and suave headlines. Headlines attract the audience which in turn call for likes, share, comments or retweets. Compelling Headlines along with the dedicated content for different websites is mandatory to gain audiences from various backgrounds along with high engagement and Call to Action click-through rate.

As Copyblogger states,

“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”

Messier headlines are often overlooked by people whereas attractive headlines steal the show. Google disregards the content which isn’t read thereby reducing your chance of visibility.

People have a penchant for the content of value, stories which are relatable, and facts which may add essence to their lives. Touted for gaining popularity and huge fan following, social media content with effective headlines and higher involvement of audience can prove to be a boon.

“On the average, 5 times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.”

– David Ogilvy

How To Level Up Your Game At Social Media Marketing By Writing Winning Headlines?

Some pointers which can help you keep intact your position on social media and gain viewership and loyalty from an audience as they come back for more.

#1 Numbers do the trick

Headlines are not meant to be more than 55 characters. Numbers in the headlines gives the basic idea to the readers of what they’re getting themselves into. Be predictable and readers won’t think twice before hopping on your post.

The list type headlines perform far better than the other ones. Be precise, use an odd number in your headline if possible. Also, make sure you use the number and not spell it in the headlines as it consumes less space.

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7 things you should have in your closet

#2 Simplicity still rules

Keep your headlines simple and sweet. Make it more straightforward by mentioning it the way content is. Direct headlines send the message straight away without any explanation or play of words. It can be used to portray strong offers or benefits of the products and services being used or simply stating the facts about some services.

The Simple Guide to writing great headlines
Mobile covers – 5% Off
Free ebook from Marketing expert, Gia

#3 What’s in it for me

The readers always read posts which attribute to their personality and enhance their knowledge and skillset. State the bigger benefit the reader might get if he/she clicks on it. Know what your audience is and what can you do to help them.

Promise something to them which is genuine as well as believable. Add various flavors in the drama to highlight your promise without losing your credibility.

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Make way for a new career – Blogging

#4 Quirky Myth Busters

As the title suggests, these headlines can be used to detonate a conception which no longer exists. Usually, misconceptions within an industry or at some other places can stagnate growth in those areas. However, if your headlines contain all those factors which clear the air then your post is more likely to be read.

Are you making a mistake while sending your email? How to send an email without any privacy issues.
5 common problems that can hurt in a relationship
Common misconceptions about social media marketing that are keeping you from conversions

#5 The Frequently Asked Questions

These type of headlines can be used to answer questions which the readers always want to hear. With headlines generating curiosity, the engagement ratio of these posts is far more than those with normal heading and no social media marketing strategy.

Offer your reader solutions. Research and find out the commonly asked questions by the readers which can be the topic of your next post on social media.

What is Cryptocurrency? Is it wise to invest in Bitcoin and Etherum?
Does content marketing boost the sales of the product?
Why is solar heater cheap than the geysers?

#6 Turn Negatives into Positives

A study showed that the average click-through rate on headlines which had negative headlines was better by 63% than the positive headlines. Positive poles repel each other and so does the positive headlines which use best, fastest, cheapest or any such superlatives seemingly perform slower than the negative ones.

The negative headlines carry more authenticity and genuineness which makes the reader curious to read the whole post. The words, ‘don’t’, ‘stop’, ‘destroy’ or ‘avoid’ cause insecurities in people and to find out the reason they go through the post.

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Don’t invest in fraudulent schemes, Research first.
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#7 Be Specific

Clarity of thoughts is necessary to bring in new readers and your already existing ones to stay in touch with your social media handle. After applying all the techniques of social media marketing, all you need to do is grab the attention of the reader just by being upfront about the post and its content.

The concrete facts and the specificity of the posts describe your article’s depth. It can be stated through anything – facts, figures, graph, examples, projections, or product descriptions, results etc.

A new update Andriod P is launched. Download it for yourself and enjoy the upgraded version
Promoting RIPE-690 @ Netnod
Apple releases his latest iPhone 10 with face lock as a primary feature

To Conclude

While trying these methods listed above, your content is going to be extensively read. However, after a certain time, the effect it had will start diminishing. The graph would gradually decrease thus hampering your profile.

In such cases, fret not! Try for another method which may work. Test it on your social media marketing campaign and reap results. Write as many headlines as you can and do not be afraid to test it to check what works best and what requires one more shot.

A quick tip: Revamp your already written post with some spice and salt of various headlines and see the magic. It will give your brand a boost and regain the interest of the audience.

Be ruthless while testing. Gauge the metrics of the social media marketing and plan your strategy accordingly.

What are your tactics to write headlines? How do you manage to turn up the audience on your social media handle?

Do write to us. We are all ears.

Happy Headlines!

March 14, 2018 0 comment

Content Marketing Content Writing

Your Ultimate Guide To Viral Content

written by Khushi Srivastava

Writers and strategists spend a massive amount of man hours in devising the strategy and developing the content that turns viral. Together, they always seem to be on a mission of unearthing the secret elements that would turn the content into an instant success; the elements, which are the essence of content writing. That’s how they make enough noise, which has the potential to transform into fame and financial success.

But wait! Not everyone succeeds here.

If you look around, a few names keep popping over every social media or in the Google searches. Engagement of these writers’ content is terrific to be stated as viral. Have you ever wondered why only some of the writers or websites have been ruling their domains? Well, there are many reasons, as talked about in this viral content guide. If you have been struggling too, this piece of article will coach you on the strategies that are the lifeline to your content.

Before we move towards learning to create viral content, answer a few questions to yourself:

Which content do you think can go viral?
How engaging is your content?
Does it create the waves among the audience that you want?
Are you targeting the right audience?
Are you fully aware of what you are posting? Are you the expert in your niche?

Takeaway 1: If you are not an expert, either be the one or switch to a niche which you like and have command over.

Takeaway 2: Even if you had to negative answers for the first 4 questions, this content writing and marketing guide is going to help you master of the art of viral content creation. So, do not miss a single line.

10 Best Tips to Gain ‘Viral’ Content Writing Skills

1. Develop content from readers’ perspective

It is quite essential to keep your audience first. So understanding your audience, collecting the data that is backed by authentic sources and developing a good story around it is a must.

The writing style is foremost as it helps readers absorb the content well and bring in more engagement by sharing. A good content not presented well may go for a toss. The story formation needs to keep the spark until the end of the story dropping few facts in between.

Consider that you have a website which focuses on multiple niches, or you are planning to start a website in a niche which is not your expertise (but clearly has a good scope). Then it is obvious that you cannot master it immediately and handle it all alone. At such time, do not hesitate to hire content writing experts.

2. Stay away from negative stuff

A story must always invoke strong emotions, but if your content is bent towards negative stuff, it might not be liked much. This comes across as a brutal fact.

Be sure your content does not sound complex and asks the audience to spend more time understanding the emotions. A content that is positive has higher tendency to go viral. With social media, sharing has bought a new strong dimension to making the content popular.

Sensational and negative content goes viral quick but the popularity doesn’t prolong. Staying away from the negatives will help your content maintain a good viral health over a longer period of time. Negative is short lived.

3. Stop beating around the bush

The reader might come across the post and is impatient to taste the cherry. Avoid writing contents that drag over pages without actually providing any insight or relevant data.

Readers who reach you after a search want to catch the content that is useful to them rather than spending hours going through the literature. Keep it simple and precise.

4. Use catchy headlines

Headlines are the first platform to connect with the audience. Headlines must be short and crisp. One of the most significant aspects of the entire headline is that it must be relevant to the content entirely.

From the readers’ perspective, just think if you click a catchy headline and land at some good stuff, would you stay for long. Use power words and keep the headlines within 7-8 words. Use some tools to determine the strength of your headline. Even Google ranks the links according to your headline score. Stay alert with your headlines.

Here’s a formula, which always works:

5. Use the power of images and videos

Stats won’t lie. Visual content connects with readers in a compelling way. Emotions are directly translated into engagement. Even simple images and videos increase the engagement twice, a short paragraph but a compelling image may run viral without much grilling.

Content marketers have been using visual strategy with beautiful content to create tremendous waves on the social media platforms. This type of content is quick for the human brains to process. In 1/10 of a second, the message reaches the reader. While a reader may not absorb 100% of your content, he may absorb 90% of your visual content. It also triggers emotions and takes readers through a deep drive.

6. Maintain Consistency

This calls for a little more discipline and hard work. If you have set up a blog, it is must to be consistent with the post schedules. Your presence must be felt around more and very soon users will engage, share and make your content viral.

Proper scheduling of your content on which you toiled is the key to bring it in the eyes of the readers. Your users may not feel connected if you are not regular with the posts. Be aware of too much of posting as that may be considered as spam which is hated by readers.

7. Link with trusted sources

Use outbound links with your content to make it more authentic. Backing your content with authorized sources brings around more data and stats to your post. If the first post did not bring much engagement, do not drop the trusted method as it is tried and tested. With outbound links, users trust you more for authentic information.

8. Keep your content’s stats recent writing

If you post in 2018, incorporating stats of 2016 will not make any sense. Try to find out data that is relevant and makes sense. It is a metric for the measurement of your content success.

Financial posts depend entirely on the stats. Make sure your content never lacks the stats.

9. Post when your audience is active.

Did you know readers are more active during some particular phases of the day and on weekends? Make sure the content is posted at the time of maximum engagement. It needs to be studied for your posts. There is no magic wand to find it out.

Usually, the early morning time or late evenings are the best times for making the post viral.

10. Give away practical advice

Whether your post is motivational or tech, make sure it is practical to implement. For practical help, you must know your audience. The advice for your audience may vary according to geographies, age groups, culture and seasons, they will vary.

Marketing Tips

Content creation is just the first step. You have created amazing content, added absolutely interesting images, used the power of infographics and published it on your website. What’s next?

If you already have a well-running website, which generates a lot of traffic already, required efforts would be lesser (though, not ‘zero’). On contrary, if you are just starting up, you probably need to focus more on marketing. Either way, marketing is a big contributor to making a content go viral.

Here are a few tips to engage more audience through right marketing channels:

Focus on Omni-channel presence. It simply means: Stay everywhere where your audience could be finding you.
Create pages or accounts on social media. Facebook, Twitter, Linked In, Instagram, Google+ and Direct messaging through WhatsApp are some good methods of conveying your content to the right audience.
Use e-mail marketing. It works without a fail.
Use interesting descriptions while sharing your articles in social posts or at forums.
Utilize the power of hashtags.
Do not forget to revert to your audience, once they are engaged. This way, you can keep them connected to your online entity for longer times.
Stay decently humorous while sharing your post while promotions; a new-found wealth that everyone loves!
Sponsor the content, which you think, can bring more readers.
Re-promote your content. For example: if you wrote a post a month back and it performed well, there are chances that newly connected audience will find it good too. So, keep updating and sharing it for several times (not frequently.)

Bonus Tip

Remember – Even the best content won’t perform well if it’s not visible to your target audience in social media or in search engines. Therefore, use the right mix of content writing and content marketing strategy to pioneer.

How To Make Your Content Go Viral In Just One Picture

The core of viral content is not limited to just one or few readers, it must make an impact on the wider audience. So, make sure the idea connects to the brand and develop an engaging content. Offer some value to your readers. Leave your readers with something to ponder over. There is no guaranteed way to bring engagement.

Developing a subtle strategy and staying consistent with it adds value to the brands. The hard work is going to pay and make your content share-worthy.

Focused data and well-presented content are highly effective to be the viral hit.

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March 12, 2018 0 comment

Content Marketing Content Writing

5 Content Writing Problems And Their Fix

written by Khushi Srivastava

“Good content is not just a storytelling session. It is telling YOUR story well!’’

Good content has the power to inspire and attract prospective buyers. If you have your own website or blog, your focus should be on the content. The world is not looking for an attractive website design. The users are looking for informative content.

The good news is that you can market your products or services through content in the most effective manner. If your aim is to sell the products and services online, you would need effective and high-quality content.

When the readers/prospective buyers decide to buy a product or find some information, they type a keyword into Google search engine. With the use of keywords, one can gain prominence/visibility in Google search engine.

If you are a business owner or a marketing professional, you would need to check whether the content on your site is free from problems or not. You have landed on the right page because we are going to share some important knowledge with you!

5 Major Content Writing Problems & Their Fix

Content writing isn’t easy. It comes with many challenges that the marketer has to face. As a business owner or a marketing professional, you would need to fix these problems. When there are content writing problems, it will be hard to sell your product or gain visibility online.

How to quickly identify content problems and provide their fix? Here is a quick post which will help you to understand the common challenges and the fix for it.

#1 – Say NO to Duplicate Content

There are innumerable sites that have duplicate content. You must know that plagiarism is not acceptable! The author of the original content can sue you for copying the content.

Plagiarism or duplicate content is one of the most common content writing challenges. When there are different sites which have the same content, Google chooses one of the pages to show in the search engine and ignores the rest. This does not help your search ranking!

Duplicate content basically means that similar content is available on multiple sites. What is the consequence of using duplicate content? It will hurt the rankings of your site because the search engine does not wish to show the same content twice.

Sometimes it is unintentional and you may not be aware that your site has duplicate content. What is the fix for this?

The Fix –

1. You can use Copyscape to check for plagiarism. This will help you to fix the problems. It basically shows of how much content is copied and where it is copied from. Once you are able to see the number of words which are copied, you can easily fix it and create original content.

2. Using incorrect URL can help you to fix the duplicate content problem. You can redirect them so that the problem does not exist anymore. For search engine optimization purpose, you must use 301 redirect.

3. The art of Canonicalization – If you are not able to use the 301 redirect, you can try the art of canonicalization. This is a fancy word which you may have heard of! It is the process of choosing the best URL when there are multiple choices and it is basically referring to homepages.

4. Rewriting the content is another option. When you get the plagiarism report, you can easily make changes in the content. Changing the words is not going to help! You must sit down with a fresh mind and rewrite the content completely. Once you are done with it, you can check the content for plagiarism again.

5. The best way to avoid content writing problems is to hire a professional freelance writer. A writer with a good track record can help you to create original content. They would take care of the plagiarism, editing and all the technicalities.

#2 – Are your words inspiring the target audience?

When you are trying to sell a product or services, you need to reach out to the target audience. The trouble is that you require relevant content to inspire the readers/prospective buyers.

The buyers will not get attracted to irrelevant content. Rather than spending a fortune on the website design, you must invest in a good writer. You can find a freelance content writer, who understands your vision. When the writer understands the audience, they would be able to inspire through their words.

The problem is that content writers do not see themselves as marketing professionals.

When you are hiring a writer, you must check their experience and ask for samples of their previous work.

The Fix –

You must allow the writer to do extensive research. They must research the audience and the market beforehand. The writer can research the trends. How are other businesses selling their product? How are they addressing their target audience?

In fact, you can create a team of writers. When you have a team, you can make sure that there are writers of different skills and expertise. You can avoid the content writing problems by hiring the right people in your team of writers!

#3 – Proofreading and Grammar Check

Did you know that even the best writer can make mistakes? Even the content that you see in the best newspapers gets checked multiple times for facts, grammar, and spellings.

When you post content on your site, you must proofread it well before publishing. Be noted that the readers do not tolerate grammatical mistakes as it may alter the meaning of the message.

You need to read your piece of writing yet again because there are chances that you may have spelled something incorrectly. When you type the wrong dates or name, it could harm your site!

The Fix –

In order to fix grammatical mistakes, you can get the premium version of Grammarly or equivalent Grammar checker.

As for proofreading, you could hire a writer, who makes sure that they are sending you meaningful and high-quality content. The content should not have errors because some business-owners do not check it before posting.

Do note that there is nothing more unprofessional than misspelled words. The right use of apostrophes and other basic rules in English are necessary. You must take special care about the grammar of the content.

#4 – Are you focusing on the SEO aspect?

Since you are trying to gain visibility online, you need to focus on Search Engine Optimization. When you stuff keywords and allow the content to go musty, the readers lose interest.

You need to take care of the SEO aspect. The site owner must post fresh content on a regular basis. Your readers need fresh and informative content. The common mistake is to stuff keywords in an article! This is not going to help you sell your product or service!

You are writing FOR the readers/buyers. Do not make it look like a desperate attempt to sell your service or product.

The Fix –

In order to avoid content writing challenges, you must hire an SEO writer. They would be able to create quality content and place the keywords in the appropriate place in the article.

Once you have a team of writers or a regular SEO writer, they would be able to provide you with articles on a daily basis. This means that the content will never go stale and you will always have something fresh to post on your site!

#5 – Not Optimizing the Content for Mobile

Most of us get up in the morning and search for our phones. Isn’t that true? There are very few people, who wake up and check their laptops. During the day, we look at our phones at least 50-70 times.

Since the phone is an important part of our life, you must optimize the content for mobile. The mobile users should be able to check your website on their mobile phones.

The Fix-

The users are looking for scannable content on their phones. It is best to optimize the website for mobile.

Words From The Wise

Did you enjoy reading this post? As a business owner, you must avoid these common content writing challenges. This will help you to improve the rankings and get better visibility.

In a nutshell, you must hire an expert to take care of the uniqueness of the content. Do not commit the mistake of writing the entire content of the page. You must hire someone, who understands the audience. A skilled professional, who has knowledge of SEO and can proofread the document will be the best choice!

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March 8, 2018 0 comment

Content Marketing Content Writing

How to Overcome Writer’s Block

written by Khushi Srivastava

A car without petrol simply doesn’t run. It stays still, stationary. A writer exhausted of creativity or ideas similarly just doesn’t work. Their work stands still. And this phenomenon is commonly known as “the writer’s block”.

Honestly, the term ‘writer’s block’ is quite misleading. If you Google the meaning of the term, the answers that you get will convey one message and one message only.

Writer’s block is a situation wherein a writer doesn’t “feel” like writing and hence, stops writing. From a real-world perspective, however, this statement is untrue. When a writer experiences ‘writer’s block’, he/she doesn’t wish to write. In all probability, they want to write more than anyone else.

The problem lies in the temporary disappearance of their creative and ideation powers which leaves them, therefore, handicapped to write.

To summarise, ‘writer’s block’ is just a situation of temporary paralysis in the writer’s ideation and creative thought process. It’s a problem that’s common to all writers.

You may be a content writer, a novel writer or a poet; but if you are saying that throughout the course of your life you haven’t encountered ‘writer’s block’ even once; unfortunately then, there’s a high probability that you are lying.

As a writer, you may experience ‘writer’s block’ at any time. It comes with no warnings. You cannot be “prepared”. You just have to deal with it.

Sometimes you are to blame and sometimes, it’s your surroundings that are to blame. Whatever may be the reason, there’s no need to panic. It’s completely normal.

Causes of ‘Writer’s Block’

1. The timing is not right.

Writer’s have no fixed working hours. A work schedule with no fixed timings seems strenuous and indeed, yes it is.

When you are working around the clock, with no breaks in between, giving your mind absolutely no time to rest; that’s when you can best experience a ‘writer’s block’. The reason is simple; your mind is exhausted, the timing for your “brain-storming” session is completely off.

Maybe it’s too late in the night, maybe, it’s just too early in the morning. When you cannot give an explanation for the blankness that you are experiencing, the reason is probably poor timing.

2. The fear to voice one’s opinion uncensored.

‘Writer’s block’ is an excuse that’s often used by writers to shy away from their uncensored opinion on certain subject matters.

As a writer, you have an opinion. But due to societal and political factors; it may not always be possible to express them explicitly. Writers then face a challenge in trying to express their opinion implicitly.

Doing this is not an easy task and in the process, many writers face ‘writer’s block’.

3. The fear of being labeled ‘mediocre’.

Writer’s are artists. Artists like to express themselves through their work. Thus, if their work is brilliant, it means that they are brilliant.

Writer’s have complex personalities suffer from numerous inferiority complexes. Perfection lies at the core of all that they do and all that they think, especially with reference to their work. But being perfect is never easy.

The word ‘perfect’ has a subjective definition and hence, writer’s struggle to reach this ‘perfection’. Many times a writer may have a number of writing ideas but still chooses not to write and assume a status of ‘writer’s block’ because of their unhappiness with the idea.

Writer’s block is nearly like an everyday problem for writer’s. Writers, being an imaginative lot have come up with multiple different solutions to this simple problem. In fact, every writer has their own favorite remedy with which to treat their ‘writer’s block’.

Remedies for ‘Writer’s Block’

#1 – Go for a walk:

Walking is a physical activity which pumps oxygen into your blood. With more oxygen being pumped into your blood, ultimately what you are doing is “refreshing your body”.

Physical activity is a great way to overcome mental fatigue and walking is the simplest and least tiring of all physical activities that can help you get through your writer’s block in a jiffy!

This method may have even been used by some of you while studying for your examinations in school or college. Let’s just say; it’s tried and tested.

#2 – Shift your location:

A change in environment can help break the monotony of your thoughts. A new location will give rise to new thoughts.

A different location can inspire you in multiple ways and help you overcome your writer’s block quickly. So when you just can’t think of something anymore, just go to another room and think again.

#3 – Read:

When you are suffering from ‘writer’s block’, you are in desperate need of some inspiration. Instead of searching for this inspiration blindly and thus, in the process wasting a lot of valuable time; it would be great if you choose to read a book or some other kind of content.

If you are feeling stressed, choose something relaxing. If you are looking for inspiration, find something to read that you feel will help you in your ideation process.

For example: If you are writing a blog post on “dogs” and are looking for some inspiration, Google ‘dog blog posts’ and look through some of the content displayed on those blogs to help you get an idea.

#4 – Do whatever it is that you like or find distressing:

Much of the time, writers suffer from ‘writer’s block’ due to the stress that they encounter in their field of work.

Deadlines, publishers, concept etc.; figuring out these things can be a stressful job. When a writer suffers from stress, he/she most likely also suffer from ‘writer’s block’ simultaneously.

Therefore; one of the best solutions is to just chill and de-stress. Make a coffee; listen to your favorite music, go play outside, go for a run or just go and spend some time with your friends or family.

The sooner you destress yourself, the sooner the flow of ideas will hit.

#5 – Note down your ideas in an organized manner:

Many times, writers have a plethora of options available to them, in the form of ideas.

However, these ideas are so jumbled across and disorganized that writer’s themselves find it hard to make sense of these ideas. It reaches a state wherein one doesn’t even know where to start from. That’s the ‘writer’s block’ stage.

To deal with this “occupational hazard”; it’s advisable for writers to note down their ideas categorically in an organized manner. The ideas can be written “theme-wise”; in bullet-points.

This enhances readability and brings a degree of clarity to the content. Small organizational steps such as these can help you deal with ‘writer’s block’ in a more efficient manner.

A lot has been said about ‘writer’s block’. What ‘writer’s block’ is, its causes as well as its remedies. So far, the tone of this article has been sympathetic towards the writers. In that respect, this last segment is going to be slightly different.

If you are suffering from ‘writer’s block’; you are probably in a negative frame of mind. The longer you stay in that negative frame of mind; the bigger is your problem.

If you want to get out of it, you need to adopt a positive outlook towards this problem that you are facing. You cannot get out of ‘writer’s block’ by:

‘Waiting’ to be inspired. Don’t ‘wait’ to be inspired. That’s a lazy approach. Instead, go ahead and search for inspiration. Read up some inspirational quotes, re-read your last works, read some new books; do something to get inspired rather than wait for something to happen to you.

Feeling sad for yourself. Life is unfair, accept it. Don’t wallow in your sadness. Don’t think about the ‘what if’s’ and everything. Focus on the current problem at hand. Come up with a plan to overcome this problem and follow through with it.

Millennials are all too familiar with this problem. It’s almost as though they were cursed. Regardless, if you are suffering from ‘writer’s block’; please, please don’t procrastinate.

It will end badly. You will end up overburdening yourself with work, which will stress you out, which in turn, will have a negative impact on your mental health.

Final Words

To conclude, ‘writer’s block’ is an exaggerated problem. All writer’s face this problem on an everyday basis. In fact, it’s not a problem, it’s an occupational hazard.

But if you were to consult a writer’s opinion on the ‘writer’s block’; there’s a high probability that the answer will have a positive connotation to it. Overcoming the ‘writer’s block’ is what makes writing so much more fun and challenging.

Think of it like this. ‘Writer’s block’ is a duel between a writer and his mind. We all love the winning feeling. A writer, too, wants to win all the time.

Articles such as this make the writer’s work a little bit simpler. By understanding the problem, exposure to possible solutions, writer’s are now better equipped in this duel and have the better odds on them!

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March 6, 2018 0 comment

Content Marketing

6 Copywriting Tips For Mobile Visitors

written by Khushi Srivastava

Before getting into copywriting for mobile, there are some facts for you on mobile advertising that put the future of mobile advertising into great perspective. We all know that mobile advertising is growing but what does this mean? What is the impact of this growth?

Note: All these findings are in accordance to research done by eMarketer; a market research firm.

By the end of 2021, 47.4% of the mobile phones in India will be ‘smart-phones’.
By 2021, mobile ad spending will account for more than half the digital ad spending amount. It is expected to hit $2.8 billion.

What do these statistics indicate?

For one, more and more people are gaining access to mobile phones. The price barrier which previously curtailed the rural segment of the population from this market no longer exists.

The emergence of regional brands along with the intense competition amongst the worldwide dominant players in this market, in combination with the “new-wave” telecom set-up in India, has opened up this market to a whole new demographic sector.

These statistics teach us one more important lesson. Mobile advertising cannot be ignored.

If you still need more convincing; here are some reasons as to why you should adopt mobile advertising. We have kept this section of the article brief since the article is more focused towards copywriting for mobile.

Mobile Advertising/Marketing Is Growing Because:

Not only are more and more people gaining access to mobile devices but the amount of time that they spend on mobile devices is constantly on the rise.
Mobile phones are on the rise. Mobile commerce is a new-age business model that’s being adopted by companies across the world. If you are a company that follows some kind of mobile commerce business model; mobile phone advertising complements, supplements and facilitates the growth of your mobile commerce business.
Mobile marketing simply has a very broad scope and reach associated with it.
Mobile marketing gives marketers access to accurate, specific and real-time data.
Mobile marketing helps boost campaign and in general, they have better response rate than other digital forms of marketing such as email marketing etc.

That’s the gist of it. The foundations have been built. Now, let’s move on to copywriting for mobile. Copywriting is a creative art.

The objective of copywriters is to get the company’s message across to the consumer in a manner as prescribed by the company.

Copywriters work on content across different media platforms. A copywriter has the job of writing copy for print ads, social media posts, TV advertisements, radio commercials and what not.

Basically; copywriters work like creative centers. While drafting and coming with content idea or concepts, a copywriter has to keep the medium of communication in mind.

Each medium poses a copywriter with a unique set of challenges. For example: While framing content for radio commercials; a copywriter has to keep in mind the importance of ‘audio’ in the commercial.

Similarly, for content that’s to be put up on social media- the ‘imagery’ and ‘copy’ of the advertisement prove to be its core elements of consideration.

Challenges faced by Copywriters while crafting content for Mobile Visitors

While drafting copy for mobile visitors, copywriters face a different set of challenges. A few challenges associated with copywriting for mobile are:

Due to the way mobile phones are used, advertisements on mobile phones receive less attention from consumers.
Mobile phones have smaller screens. Hence, the advertisements need to be designed accordingly.
The difference in the compatibility of different mobile phones to different kinds of content proves to be another major challenge.

Copywriting for Mobile: Tips & Tricks

None of these ‘Tips & Tricks’ are ingenious. They are simple suggestions, simple methods more like basic principles that copywriters should follow while crafting copy for mobile visitors.

A copywriter may already know some of these ‘Tips & Tricks’ as mentioned below. Many of these tricks can be used to draft compelling content for other forms of media as well.

#1 – Short, concise & crisp copy.

Users of the mobile phone have extremely short attention spans. This generic ‘copy rule’ of framing short, concise and crispy copy is of utmost importance while copywriting for mobile.

Practice framing multiple options of a one-sentence copy itself.

#2 – Make extensive use of images.

The job of a copywriter is not just confined to the framing of the ‘copy’. Their job involves identifying idea concepts, image concepts and then, the framing of the copy.

According to research, with reference to mobile engagement, consumers are drawn more towards images than text. Therefore; when copywriting for mobile it’s a smart strategy to make extensive use of compelling imagery to put across a certain message.

#3 – Bullet-points can convey a message.

Ideally, you should try to frame a short and crisp copy of your advertisement. Try using around 30-characters totally. However, if you cannot come up with such a copy; shift to the ‘bullet-points’ approach.

When you use ‘bullet-points’, you are automatically losing points on the creativity front. But that’s a loss that you have to take. Framing the copy using bullet-points greatly enhances the readability of the content.

You can put across more than one message at a time. Similarly, based on the positioning of these points, their relative importance too can be determined.

For example, the most important message that you want to convey through your advertisement should be the first bullet-point.

#4 – Leverage the ‘Calls-to-action’ option.

The ‘Calls-to-action’ option makes mobile advertising measurable. These options play a very big role in driving online conversions.

A marketer has different ‘calls-to-action’ to choose from. It can be simple, ‘Free Trial: Click here!’ or a ‘Download’ option. While copywriting for mobile; it’s essential for every advertisement to have a ‘calls-to-action’ option.

Furthermore, it’s the job of the copywriter to analyze and decide what ‘calls-to-action’ option works well for what kind of content. There’s room for trial and error at the very onset.

You should test different kinds of ‘calls-to-action’ with different kinds of content and see what works well. Let your findings determine the ultimate combinations. What works for you, may not work for anybody else.

This can differ from business to business.

#5 – Position your message to appear as close to the center of the screen as possible.

According to studies, when it comes to mobile devices, consumers attention is focused towards the center of their screen. While learning traditional forms of advertising, you may have learned that people’s attention follows a “top-left to right” approach.

For traditional forms of advertising, this may be true. However, when it comes to mobile advertising; this fact is void. Mobile phones simply are a different kind of device.

As marketers, we should keep ourselves updates. Hence, if you are framing content for the mobile phone; try to ensure that the main message falls at the center of the screen.

#6 – Keep it simple, brief and to the point.

Ultimately, the most important success factor in determining the success of copywriting for mobile is the copywriter’s ability to keep the message simple, brief and to the point.

While copywriting for mobile avoid writing stories. Keep the message short and sweet. Remember, consumers on the mobile phone have very short attention spans.

Nobody is going to stop and read your message, especially if it’s long. The probability that someone scrolls down straight past your message increases with the increase in the length of your message.

If you follow the basic principle and keep the message short and sweet; there’s a chance that someone who comes across it may just read it because of the minimal effort that’s required to read it.

To summarise it; keep it short and sweet and you will be hard to beat.

In The End

Just like every other media, the ‘mobile-phone’, as a means of advertising media offers a marketer with a new mix of challenges.

Presently, we are just at the dawn of the mobile-phone age. With technology improving, telecommunication channels bettering; the scope for the growth of mobile phones is endless.

And as mobile-phones grow, they will simultaneously be growing deeper into the lives of its consumers.

This, in turn, will provide marketers with new opportunity to better target their customers and better meet their needs and preferences well in advance.

Speaking about copywriting for mobile; there’s one thing that’s not been mentioned anywhere in this article that’s a must. At the end of the day, copywriting is a creative art.

Sure, you do need to know the rules, the tips and tricks in order to have an edge over the competition but creativity is perhaps the biggest success factor while crafting copy for any medium may it be; TV, radio or mobile phone.

A creative copy leaves an impression in the minds of the consumers. A dull one, let’s be honest, is just another victim to “the scroll” in mobile phones.

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March 5, 2018 0 comment

Content Marketing

Is Your Website Not Ranking in Search Results?

written by Khushi Srivastava

Google has been playing around with algorithms, that too – all the time. As soon as you feel you have made it to the top, some speck of code changes in the algorithm and your struggle to rank high starts all over again.

The internet is flooding with 4.25 billion websites and each one is on its toes to rank higher. None of the websites wants to lose its ranking to the competitor. With SEO, PPC, Keywords, content and what not, the game of higher ranking has turned way too complex. Ranking on page two is no more an option.

With massive SEO work you put in, you must ensure nothing is going wrong to negatively impact your website ranking.

Competition in every market segment is increasing. A beautiful and excellent UI website might lose all the potential business if it does not rank high on Google.

How To Rank High In Search Results

You must have heard the stories from SEO guys-“SEO takes time”. But how much time, nobody knows. Would you want to risk your business grow and reputation to some indefinite entity?

If your answer is “No”, you must check out the nine pointer bucket list below to rank where you want to be on Google ranking.

1) Assess Website Performance

What does Google ranking have to do with your website performance? Google new 2018 says it is focusing more on Site Speed. As per Google, if a site does not load in 3 seconds, 56% of the users drop it.

First, it takes a lot of effort for the audience to reach the most relevant website and after that, they would be in no mood to wait forever for it to load. So if the audience drops your website as it is taking long to load, the bounce rate will increase and your website ranking will be negatively impacted.

It is a two-edged sword. While Google crawls your website and finds it time-consuming (just more than 2 seconds), it may choose to crawl your website less often. So despite all the SEO and content effort, nothing may work if the website is slow.

Fix – Minimize the number of HTTP requests your website makes to load all the elements.

2) Keep Content Quality in Check

Content is what keeps the audience engaged with what you have to offer. Today Google’s Algorithm values content so much that it has an army set to judge your content.

Panda Algorithm keeps a close check on duplicate or plagiarized content. It assigns scores to the website content that then determines the website ranking. Be careful it even snoops your images as original or not.

Hummingbird Algorithm is a Google watchdog for content quality and keyword stuffing. If you use keywords that relate to the searches but do not offer any valuable information, hummingbird algorithm is going to report it to Google and is going to jeopardize your rankings.

RankBrain is on the lookout for shallow content while Fred is out there looking for content that is more in the forms of advertisements. Be very careful while you tread the content path.

Fix- Run your content through plagiarism finding tools and churn them through reading score tools to ensure it is considered as quality content by Google.

3) Ensure Responsive Websites

Google is really determined to rank the websites on the basis of experience it provides to the mobile users for 2018. It is looking for making the results more relevant and close to what the audience is looking for and that is why they are paying heavyweight to index mobile-first.

The algorithms are being programmed in a manner that the responsive website pages are ranked first. Although the experience is going to be uniform for both mobile and desktop users Google SERPs will crawl responsive websites first leading to higher website ranking.

Maybe everything is right on your website but if it is still struggling to rank, it is time to be in the best form to suit the multiple screen sizes of handheld devices. With 80% of Google search coming from mobile devices, it is must for Google to offer responsive website results to its audience.

Fix: Checkout your website on multi-screen sizes, pick out the discrepancies and make it more mobile friendly or if the website is not responsive take a tour here to make it so.

4) Register with Google My Business

Google My Business holds massive potential for your website. First things first, it is free of cost and gives a good boost to your SEO. Google is lazy and would love rather than it finding your website, your website is there properly cited with all your correct details.

A Google My Business listing gives you access to collect reviews, manage and monitor them. It increases your organic ranking which is rare nowadays. GMB ensures Google that your business is real as it will ask for your NAP. It offers the quickest and the safest way to get close to relevant searches and the target audience.

Fix – Embed the Google Maps in the Google My Business Listing for higher ranking in local searches.

5) Be aggressively engaged on Social Media

Being active on Social media is one thing but being aggressively engaged is a whole new dimension. We understand you are busy with lots of priority stuff about day to day business things. Even if you have to hire someone for that, do it.

Build a business page on Social Media platform as it will help you rank higher on Google. So you can work on SEO to bring your Social Media page as well as the website on higher ranks. Did you know each search engine is partial towards a few social media platforms? Pick up the top league and be active on them. Post content, visual content, engage with the audience, run campaigns, run ads and much more.

It is not complicated but it needs time and consistency. Whether it is a blog or an update, make sure it reaches your social media as a sensation. The more audience engages on your social media pages, the higher your page will rank.

Social Media is not directly linked to SEO but it has a huge influence on the ranking. These platforms offer you direct exposure to a massive database of users who be your website traffic.

Fix- Each social Media platform has a specific timing for higher engagement, ensure you know about that and use scheduling tools to post at the time of higher engagement.

6) Say no to High-volume and Short Tail Keywords

A few years back keywords were all about the short tail and high-volume keywords. All the content created was stuffed with such game changers. They worked like magic as the websites with such content actually ranked higher. Have Times changed?

Google Penguin Algorithm now penalizes the websites that use such form of content. Not only this, the competition is extensively high in this zone leading no one to anywhere. While short-tail keyword brings higher volumes of search, it also brings you more competition.

These keywords cost your high and decrease your return on investment and they are not targeted causing the Google difficult to find out relevant results.

Fix: Use long keywords that do not have much traffic. The competition will go down and your website will rank higher.

Bonus Tips

• Always post the content which can interest the audience. Your content should be able to attract the readers as well as search engines. It will be better if you hire experienced content creators, who can generate amazing, error-free and conversion-driven content for you, as it will elevate your search engine ranking too.

• Adding website on Google Search Console can help you find out any technical glitches and accelerates your website ranking process.

• Is your website indexed by Google?

A new website may not rank anywhere in the Google search. It may not even show and the possible reason behind it could be that the website is not listed. Finding out whether the website is indexed or not is the simple task. Type in the chrome bar –
yoursite.com (without “www.” and “/”)

Your website is indexed if even without www and / your website is showing in the search results. Let your website not succumb to the negative impacts of not being indexed. Why wait for few days to let Google recognize the website? Be proactive and add the website to Google Search Console. Here you will have to provide your sitemap.

Conclusion

As if the business already did not offer enough to struggle, higher ranking websites also have joined the bandwagon. We see SEO guys struggling with many elements, ratio proportioning them and still getting zero results. All the money spent is going down the drain.

This happens quite often and to lots of websites. They never have a consistent rank. Competition keeps beating them out.

With billions of websites racing to rank higher, it is time for you to start paying heed to the comprehensive tips above. The article offers you fixes to handle the issues and win a spot higher.

Time to reap out your hard work is now!!

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February 23, 2018 0 comment

Content Marketing

How Fake Followers On Social Media Can Cost You A Lot Of Damage

written by Khushi Srivastava

Nothing is as overwhelming as witnessing the growing number of followers or fans on your social media pages. Isn’t it?

But have you ever wondered if these growing followers are real or not? What if they are the fake? What kind of negative impact can they bring to your brand if they are fake followers? You should be concerned of your followers.

Social media is an integral part of digital marketing today. It has become important to search engine optimization strategies as well. With the number of social media users increasing day by day, it is difficult to figure out whether the user is real or not. Yes, you read it right. There are a lot of fake user accounts on Facebook, Twitter, Instagram and other social media platforms. Not only individuals engage in creating fake accounts, but companies or brands too create unreal accounts to attract traffic, get clicks to their website and increase ranking.

Millions of social media users are actually fraudulent bots used for the purpose of skyrocketing the number of followers. A huge number of fans on social media makes the person or brand look influential. Twitter and Instagram have a great problem with fake users.

In another scenario, businesses are afraid of creating and publishing amazing content on social media and then have no one see it. They actually want the audience to see their content and engage with it. Last but not the least, they want the engaged audience to convert.

With the aim to be on the top, every business does whatever is required to gain the maximum audience engagement. But not every strategy they make falls into place.

Since 40% of B2B marketers predicted that social media content would be one of the most critical tactics for content marketing success in 2017 and beyond, the businesses put their all efforts in creating excellent quality content for social media followers’ consumption. When they lack the number of fans on social media, buying followers starts to look the only resort left to improve their social media stats.

Again, as mentioned above, the main idea behind buying followers is that it will make the brand look significant and encourage others to follow the brand. The downside of this strategy is that it doesn’t work always.

3 Tips To Boost Your Social Media Presence

Buying followers or even depending on fake followers to establish authority in the industry is not the right approach. Think again!

This is not going to help your social media metrics in the long run. What is going to help is the quality content and apt strategies to reach out the masses. Here are 3 tips to help you out with social media marketing.

#1 Be A Social Media Pro

Constantly feeding your fans with fresh information on a regular basis depicts authority in your domain in the eyes of your followers. Similarly, take out time to engage with them by sharing, liking or making their content favorite. Thank them for compliments and welcome new fans. You can also ask questions to initiate healthy discussion assuring them that you are an active account that craves their attention.

#2 Experiment With Diverse Content Types

It is important to share information or messages that are relevant to your industry. But it doesn’t hurt to feed your followers with something new and out of the box at regular intervals. Also, keep trying different formats of content such as infographics, videos, podcasts, quotes, news etc. to attract and engage the audience. By doing this you will prevent your followers from losing interest.

#3 Seek Attention

Every brand, business or individual craves for attention on social media. Sometimes, content is just not enough for attracting people. There is no harm in experimenting with different attention-grabbing activities to seek the attention of others. You can let people know about your existence with the aid of private messages, mentions, comments or sharing feedback. Be 100% genuine in whichever way you resort to.

How Fake Or Buying Followers Can Be Harmful

For marketers, the number of followers on their social accounts is an important asset. But valueless social accounts are good for nothing even if they are high in number.

Fake followers are worse than no followers at all. The challenge lies in finding out if the followers are fake or real. Well, there are many ways to find out how prevalent the followers are. But the easiest way is with the aid of technology. You can take help of a variety of precision-engineered online tools to find out which accounts are valuable and which are worthless. We shall get there later on. Before that, do understand how fake followers can hamper your social media marketing strategy.

Fake followers impact the engagement rate. It can even get the social account flagged and suspended. Hence, having fake followers on social accounts can hurt the brand image big time.

Please be noted that fake followers greatly impact the performance metrics too. This happens because valueless social accounts respond poorly to the communication shared on the channels. From likes to shares, they result in low engagement rate further hampering overall performance of the social campaign.

5 Apps & Tools to Help You Remove Fake Followers

Stop wasting money and time on fake followers NOW!

Here is a list of innovative tools that are effective in auditing your current followers on social media. There stands a big limitation when it comes to Facebook as you cannot see all your followers. But on Twitter and Instagram you have the complete list of followers in front of you. This helps you audit them for signs of being fake.

When you’re done identifying the fakes on your account, you need to immediately remove them. It is strongly recommended that you block and report them. Reporting false users helps social media channels such as Twitter & Instagram to find them and take action against them. This will help you filter out quality audience who are more useful to you. Further, this quality fan base will help you improve conversion rate.

If the number of fakes is higher than your expectation, take help of these tools to identify them and remove them improving quality of your followers.

1. Fakers

Rolled out by Status People, Fakers is a tool that scans your Twitter account thoroughly for the percentage of unreal accounts or followers. You need to connect your Twitter account with Fakers to run the test.

It categorizes accounts under Hall Of Shame and Popular Accounts lists. The popular list shows the % of fake audience rankings for high profile accounts. On the other hand, the hall of shame list consists the % of accounts with over 75% fake followers.

Fakers allow you to scan your accounts (single or multiple) unlimited times with 100% reliable results. Under its premium membership, it allows you to set it to auto-block. The tool can also continually monitor your account.

2. Crowdbabble

Crowdbabble is the perfect choice to find and remove your ghost followers on Instagram. When it successfully identifies the ghost followers for you, you can block them. The followers will be further removed from your follower list.

It is an insightful tool that uncovers brand’s most influential followers. In addition, it also gives information of the best time to post and which content works best. This enables a business to to ensure effective social media presence and delivers better results.

3. FakeFollowers

FakeFollowers is a new free tool from Socialbakers that allows you to assess how healthy your social profile is in terms of fans that follow you. Having inactive followers on your account can lower down your social performance for target audience as well as search engines.

Your association with the fake followers ruins brand’s reputation, decreases engagement and spams your news feed.

Providing accurate results, FakeFollowers has set the best standards for detecting fake profiles. Basis the results you can take actions immediately.

We suggest you perform the audit of your followers regularly preferably once every 6 months.

Get Legit Followers Only

Keep an eye on your new followers. Also, keep your marketing strategy and implementation under check on a regular basis. Work on making social media strategies that will help you gain real fans and followers. The followers grown organically are sure to attract high-quality followers on your social media platforms.

By highlighting the valid reasons to why fake followers are not good for your business, we warn you to stay away from them.

Have you ever experienced anything with regard to the fake followers on your social channels? What did you come across? What preventive measures did you take? Please share your experience in the comments below and enlighten all of us.

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February 9, 2018 0 comment

Content Marketing

How to Do a Competitive Content Marketing Analysis

written by Contentmart Team

Content marketing is a sphere that is witnessing immense developments and innovative delivery systems rather rapidly. Understandably, content marketing has become the favorite mode for businesses small and large to promote products and services to their target audience while seeking newer clientele and expansion to remote markets.

A comprehensive and realistic content marketing strategy is considered vital for the success of any organization. Well defined content marketing plans enable you to retain edge over rivals. Unfortunately, lots of organizations small and large lag in content marketing since they do not perform vital analysis.

Doing a competitive content marketing analysis is nothing very complex. Rather, a few simple steps can lead you in the right direction and help retain the winning edge. Outranking competitors and ensuring your content remains on top is the main objective of such analysis. This can be done rather easily.

Know Your Competitor

The first step towards doing a competitive content marketing analysis is by knowing your competitor. This includes knowing the various platforms on which your rival is promoting content. You need to analyze quality of your competitor’s content based on various parameters. These include:

Relevance to the market.
Reader friendliness.
Updated information.
Fake, unrealistic or misleading claims.
Extra information that is missing from your content.

Cash-in on deficiencies of your competitor by including missing yet relevant information.

Content Delivery Channels

This is another important step towards doing a competitive content marketing analysis. Find out where your competitors are present. They may be present on Facebook, Facebook Business, Twitter, Instagram, Pinterest, WhatsApp and YouTube. Additionally, they may have e-newsletters sent by email, webcasts, podcasts and e-brochures, free e-books and other material easily downloadable from the Internet. Presence on Facebook or Twitter and other websites is not sufficient: Also check the quality of content and its relevance to the target audience. Content delivery channels usually depend upon various business ideas and models adopted by competitors. Very often, content provided through multiple channels goes unnoticed since it is uninteresting to readers. However, knowing channels through which others get their content across helps you to create or boost presence on any particular platform or add others such as LinkedIn.

Content Delivery Speed

Nowadays, mobile apps present a big advantage- or big threat- to content marketers. Those with apps downloadable on Android smart-phones and iPhones enjoy a distinct advantage: They can proliferate content very rapidly since mobile allow access anywhere. Apps also allow users to get instant alerts and view the content. Generally, smart-phone users access content during long commutes or in spare time. Hence, you need to analyze time taken by your organization to spread its content vis-à-vis that taken by others. Speed, along with high quality is of essence for any content marketing strategy to succeed.

content-marketing speed

Content Volumes

Very often, competitors gain upper hand by posting larger volumes of content. Often, such content is very short and specific but offers a continuum to earlier or following posts. Shorter yet relevant and interesting content often attracts more viewership. More so, if they connect with previous or upcoming content. To do a competitive content marketing analysis, it is vital to identify frequencies at which your competitor is posting and the number of posts. Additionally, it is also vital to know whether these frequent posts provide more information that previous ones and are not repetitive.

Content Language

In multi-linguistic cultures, some organizations offer content in different languages. For example, a company in US can offer content in English and Spanish while that in Canada would prefer English and French. Yet some other competitors could be offering content in additional languages such as Mandarin Chinese (Putonghua), Hindi, Arabic, German and Russian, to name a few. Understandably, your competitor believes that offering content in many languages increases its reach. This may not be entirely accurate and would depend largely on demographics of your location and target audience. Yet, it is information worth adding in your competitive content marketing analysis report.

content-marketing-language

Pictures and Graphics

The old axiom, ‘Seeing is believing,’ is very astute. Keep tabs on types of pictures, graphics and videos used by your competitors. Great pictures, informative graphics and interesting, amusing videos means your competitor is targeting a very well defined audience. Analyze quality of such content to upgrade your own offerings.

Intelligent Content

There is vast difference between interesting content and intelligent content. Often, content can be interesting but not intelligence driven. Sometimes, it can be the other way around. Striking balance between interesting and intelligence driven content can often prove difficult. If your rival has struck this vital balance means, they are scoring much higher hits than your content. Analyze the manner in which interesting content and intelligent information is interwoven. This will help you develop much superior content.

intelligent content-marketing

Upgrade Frequency

Visit your competitor’s content delivery channels to find frequency of updates. Higher frequency of posting content means your competitor is most likely providing updated information. Remember, content readers do not depend upon a single source. They will compare information available. And, they will depend upon organizations that offer the latest updates.

Content Analysis Software

A wide range of content analysis software is available nowadays. Admittedly, such software has several drawbacks over humans since they depend upon your inputs. However, using these software helps gain insights into various aspects of a competitor’s content which can otherwise be overlooked.

Seasonal Spurts

Check tags used by your competitor for promoting the content. This helps you identify target audiences and expected response. A simple search on Google with specific keywords helps you find these details. Additionally, specific software also helps this endeavor. Generally, good content marketers use seasons to create a brief spurts in audience. Meaning, they can use tags such as “Christmas”, “Valentine’s Day”, “Thanksgiving” while promoting something specific to that season. Keep tabs on these seasonal spurts targeted by competitors.

Importance of Competitive Analysis

In coming years, content marketing is a field that can define success or failure of a company or website. The reason is simple: With infinite content available on the Internet, people do not have the time or inclination to view more than two or three articles. Hence, those who excel in the field will draw traffic while laggards will eventually be forced out.

This scenario calls for all content marketers- individuals, small and large businesses to constantly upgrade the content quality and grab the highest possible audience. Metrics will also decide who earns more revenue, either in form or advertisements through Google or in form of profits for the company. Cutting edge content entails lots of hard work, in-depth research and excellent writing, photography, and production skills. It entails great editing too. Hence, the competitive analysis will help content creators to deliver stuff that gets better acceptance.

In Conclusion

As elaborated earlier, user engagement is the key to any content. Every competitive content marketing analysis should, therefore, be geared at maximum retention of the target audience. While striving to provide astute data to content marketing strategists, analysis should also include pointers where content providers can upgrade their offerings. Further, competitive content analysis is something that has to be done very frequently, preferably every week or fortnight. With trends changing rapidly, those lagging in content marketing analysis can find themselves at severe disadvantage.

January 17, 2018 0 comment

Content Marketing

Voice Search – Are You Content Prepared For The Voice Evolution?

written by Contentmart Team

Voice-enabled service is one of the greatest subjects in SEO circles, yet many content marketers haven’t grasped the ramifications of virtual aides and other voice-controlled innovation.

Voice Search Growing

Regardless of whether it’s Google Home, Siri by Apple, Cortana by Microsoft, Bixby by Android or Amazon’s Alexa, voice represents a regularly developing search mechanism. Insights on utilization are hard to get a hold of, yet very nearly 35% inquiries record to voice. Call it convenience, ease of technical dependency, voice search has taken up quite fast as compared to other modes.

Utilization rates are probably going to develop as more customers purchase virtual colleagues, and as the common dialect preparing and machine learning behind these motors turn out to be more exact and helpful. The more individuals utilize virtual aides, the all the more preparing information machine-learning models will obtain, and the all the more capable and precise they will progress toward becoming.

Marketers Must Know

To begin with, know there isn’t only one way to deal with SEO for voice. Google Home uses Google information, Siri pulls Bing information and Alexa pulls in Bing and Amazon information from your customized shopping propensities (unless altered to do something else).

It is quite fascinating to perceive how unique the outcomes are for each voice innovation. For instance, I as of late tried an inquiry on three voice-seek advancements. I asked Google Home, “What are the best PCs?” Google Home read a rundown from TechRadar.com. At that point, I asked Siri a similar inquiry, and she reacted, “The Apple Macintosh is my most loved PC.” Alexa conceded, “Too bad, I don’t have the response to that inquiry.” Google Home is the most intense regarding the appropriate responses it as of now gives.

Likewise, watchword looks into is quite essential now than any other time in recent memory. In particular, with respect to catching Google Home answers. Google gives the greater part of its voice answers from the highlighted bit (i.e., answer box) at the highest point of list items. Marketers can do vital catchphrase research to find which watchwords in their space result in a highlighted bit, at that point they can endeavor to give a superior answer that is increased in like manner to get that included spot. “What” and “how” questions result in the most included bits.

Pieces, SERP, and other voice look related terms

In the event that you feel awkwardly “noobish” when the discussion meanders into voice innovation and machine learning, here are a few watchwords to ace.

Machine Learning

Definitions fluctuate, yet the most straightforward is by Arthur Samuel in 1959: “Machine taking in: The field of concentrate that enables PCs to learn without being expressly customized.” The utilization of machine figuring out how to promoting is immense – from online proposal motors to web-based social networking slant examination. In voice-seek applications, machine learning will enable virtual associates to comprehend client expectations with more noteworthy exactness thus enhance indexed lists and exchange satisfaction.

When you write an inquiry into Google, the principal result is frequently a highlighted scrap – a short synopsis of the appropriate response pulled from an outside site. For SEO specialists, turning into the included bit is exceptionally alluring for perceivability and activity; layer in voice-look contemplations, and winning the highlighted bit is basic since Google-empowered voice seek just conveys a solitary answer.

Element Specialist

Google utilizes on the web and disconnected signs to decide how believable or significant your organization is. The higher your element specialist, the all the more profoundly your content will rank. As indicated by nearby SEO master David Mihm, content expert comes down to three noteworthy signs: a business’ name acknowledgment privately (dictated by online notices), its notoriety (do customers and the media have positive things to say in regards to it), and the level of engagement that business acquires on the web.

Individuals Also Ask (PAA) boxes

You’ll see a greater amount of Google’s PAA boxes that persistently grow with new inquiries (in view of what PAA you click). Google profits from promoters, so keeping us on Google with intelligent alternatives bodes well. Research from STAT Search Analytics demonstrates a solitary PAA can appear in 21 one of a kind SERPs. PAA openings can assume control over some genuine SERP land.

Catchphrase Examine For Voice SEO

There are two essential apparatuses to enable you to make sense of which questions result in highlighted pieces: SEMrush, where you can investigate watchwords that outcome in an included bit. Furthermore, Moz’s (the organization I work for) Keyword Explorer, a device that enables you to spare records and figure out which catchphrases have an included scrap.

Basically, you need to focus on any catchphrases that (an) as of now result in a highlighted bit in your space and (b) you effectively rank for on the main page. This is on account of you are more adept to take an included piece on the off chance that you officially rank on the principal page for that question.

Once you’ve confined which inquiries matter most, it’s a matter of investigator work:

Is the included piece in the passage, rundown, shot, or table configuration?

Take a gander at the website page that is as of now the included scrap you are going for. How is that page increased?

Is there a <ul><li> list design on the site containing the rundown content?

Is there a title being maneuvered into the highlighted bit?

Is it increased in a <h2> tag?

Does that page give a superior general ordeal than yours? Assuming this is the case, why? What does the page specialist and area expert have?

By assessing these things, you can give a more grounded answer on your page while tweaking the arrangement like the included scrap being utilized … and, fingers crossed, inspire Google to supplant it with yours.

Remember, it’s a meticulous procedure.

I broadly expound while assessing a highlighted bit page – contemplating everything from how quick the page loads, to what photographs they are utilizing and how simple the content is to peruse as indicated by the Flesch-Kincaid decipherability score. General page experience can likewise be a major factor.

Voice-Astute Marketers Concentrate on FAQ Pages

The more developed players have a tendency to be everywhere throughout the FAQ pages. These are big stakes for activity, SEO, and particularly for voice. That is on the grounds that most included bits and about all People Also Ask (PAA) boxes happen when a particular inquiry is inquired. Assembling a solid FAQ page can enable your site to assume control more included bit land rapidly.

There are various instruments to enable you to make sense of the best inquiries individuals are getting some information about your item and additionally benefit. AnswerThePublic.com is a free instrument that gives a wide range of question information identified with a particular watchword – that is a simple method to kick off an FAQ page. I normally begin with base of-the-channel questions. What are the issues clients ask before they make a buy, (e.g., inquiries concerning an item, cost, and the extremely critical “versus” questions)? The base of the channel is most beneficial in light of the fact that those individuals are prepared to buy.

Google Suggest is additionally an intense, fast, and simple approach to get question information. Google Suggest happens when you begin composing watchwords into Google (don’t hit enter or pursuit) and it gives a drop-down of famous/slanting inquiries. Utilize these proposals to fuel an FAQ page for your space.

Final Words

Voice search is the leading and still an upgrowing form of a search for the business environment. The content prepared or shared from a business must include all the right keywords and searchable terms to make it through and above in the voice search game.

So let your content play with the search engines like Google voice search and revert to the top-ranked when verbally searched out for.

January 16, 2018 0 comment

Content Marketing

Content Syndication: Another Way To Attract Right Audience

written by Khushi Srivastava

You have your content marketing strategy all in place.

You have an adequate amount of traffic on your website.

You have a strong hold on social media too.

What else would you require to ensure healthy online presence?

Let us highlight what else you could do to increase the impact of your online marketing efforts.

Maximizing reach should be your key objective in case you have got everything mentioned above in place. We assume your digital marketing is a perfect mix of three types of content, namely original, curated and syndicated content.

Original content is the content that you create from written word to graphical infographic. It is 100% fresh content available nowhere on the Internet.

Curated content is the type of content that you found somewhere else and is of great value to your target audience. You reframe it and cater to your readers differently.

Last but not the least, to understand the concept of syndicated content, you need to learn what content syndication is. Briefly, the proliferation of content to third-party websites assuring virtually limitless benefits is known as syndication. Content syndication is not just all about traffic and reach. There is a lot more to it.

In case you haven’t invested in syndicated content yet, mind that this activity can help you keep the regular flow of relevant and interesting content across all communication channels active. It helps to create the desired impact on right people beyond your reach. Moreover, it establishes strong relationships with the domain experts that can benefit your business all the way long.

How to find out if the content is syndicated? Simple!

The web page will be tagged along with a message similar to ‘This article originally appeared on..’ or ‘Read the complete article on….’

Need more information for better understanding of the concept? Read on.

What Is Content Syndication?

Content syndication is a process of sharing or republishing existing content on other sites to reach out to a broader audience. Syndicated content increases your content reach and traffic. It has also proved a boon for brand awareness. Content syndication is an increasingly popular way to build links to your original article.

No, it is not content duplication entirely!

Yes, the basic idea is that a piece of content is copied or shared on other sites but that happens with the consent of the author. It could be sharing of partial or the entire content depending on the requirement.

When a piece of content is syndicated, it is exposed to the entirely new set of audience who may or may not have an idea of your existence. They go through your valuable content and even share if found relevant. It all comes down to quality and relevance of content then. Hence, it is a win-win in terms of reach as well as repurposing old content. Syndicating content saves time and costs less or even nothing to spread your content beyond your reach.

Content syndication, so far, is the quickest way to attain more traffic to your website by just repurposing your own content than writing entirely a new one.

How To Get Started?

Content plays an important role in boosting your site’s rankings, building credibility, attracting new customers and retaining them. You probably know how to do it as well.

Always remember, if you publish quality content that depicts your knowledge and expertise in your domain, it will always win customers irrespective of the date of publishing.

You might be witnessing commendable traffic on your website but is it wrong to crave for more? When you publish quality content on your website, you get the considerate response from your audience helping you achieve your business goals. What if the response can be doubled or even tripled when shared to other websites? And what if it all comes for free?

Hence, content syndication is the key.

In order to maximize results, you don’t just need to keep writing new pieces. You need to market them as well – all old and new content. Blog syndication is a great way to maximize your exposure by reaching out more prospects.

With getting customers return to your website again and again as an end goal, you need to strategize and align your content syndication strategy with the content marketing strategy for your business. The two go hand in hand.

This is what you need to do to get more traffic from content syndication:

Step 1 – Establish goals

The very first requisite of content syndication is the establishment of goals. The goals should be in terms of traffic, leads, awareness or backlinks – whatever suits your business model.

Learn about all best-suited content distribution partners and work out on their requirements and syndication plan.

In case you are focusing on building traffic on your blog, syndicating a headline and the first paragraph with a link back to your blog is suggested.

On the other hand, if you aim to build awareness of your product or service in a broader send, syndication of all forms can be considered.

Step 2 – Start guest posting

Web content syndication requires a lot of efforts unless you are an authority in your niche. You can start your content syndication efforts immediately with your existing or new blog.

Guests posts are a great way to portray that you are a great writer. You can start by searching for blog websites that accept guest blogs in your niche.

By doing so, you will end up getting some exposure on most-read blogs in your niche. This helps in building authority in your niche. It builds a database of samples that will be vital when you reach out to big blogs with content syndication requests.

Step 3 – Find out potential web partners

Once you outline your goals, you will have an idea of what kind of content you have and where you want to send it assuring optimum results. For this, you need to think about suitable partners and content syndication platforms.

You could look up for content syndication sites that have already built up an audience.

Step 4 – Use networking sites to the fullest

Be present on all the social networks that are popular among your target audience like Twitter, Facebook, SocialMarker, Digg, etc.

Maintaining regular interaction with other users, you can post a blurb and a link to your content on regular intervals. This easy practice gives you immense traffic on your blog site.

Step 5 – Experiment with all formats

When you provide fresh content that is relevant as well as interesting, your readers are sure to return again and again. Try experimenting with different formats to engage readers. You can publish listicles, how-tos, product demos, infographics, interviews, insider pictures, industry news and other types of content.

Also, spice up your content with different multimedia formats to suit diversified preferences.

Step 6 – Pitch with email

Once you know who could be the best person of contact to syndicate your content, draft an email pitch. Keep it short and to the point.

In your pitch, you need to clearly tell how running your content is going to benefit them or their business. Once you prove your worth to the prospective partner, half the battle is already won.

Step 7 – Be proactive

Don’t put all your faith on just one website or person when it comes to content syndication. If you do not receive the response from the concerned person, don’t be disheartened. Keep looking out for other opportunities until you successfully end up at one.

On the other hand, if you get a positive response, be active with all the deliverable to assure the smooth transition.

Step 8 – Maintain relationships

Once your blog is successfully syndicated, make the most of it. Keep the relationships going by offer them more quality work. Always look out for more and more opportunities to make it consistent.

Content Syndication and SEO Considerations

No doubt, content syndication is great for your SEO as it helps you earn more links as well as visibility that too without spending efforts into writing entirely new content. Effectively saving time, online content syndication comes with a downside too, especially with regards to your SEO.

It can go wrong if not taken proper care. Since SEO is a complex and continually evolving area, you need to be updated with the latest upgrades so as to accommodate them in your strategy.

To begin with, you need to understand that syndicated content is essentially the duplication of online content that has already been published which is why tackling content syndication SEO smartly becomes very crucial. You may end up outranking for your own content if not done right.

Be noted that the search engines won’t penalize you for syndicating content. Now, you can be at relief as far as SEO is concerned for syndicated content. But yes, any duplicate versions of your article might be filtered out of the search results. So you just need to be careful with this content marketing tactic.

Here are some tricks you can try to prevent any potential negative impact on your website SEO.

Let the page index first – Before offering content for syndication, let it run for a while. This practice gives the search engines optimum time to index the blog post.
Use ‘rel=canonical’ tag – You can ask the third party to use the ‘rel=canonical’ tag. This activity notifies Google about the original source of content. This practice is healthy as it benefits from any links the syndicated copy goes on to get.
Remove RSS feed – Once your content is successfully syndicated, it is strongly suggested that you remove your RSS feed after attaining some visibility.

To Conclude

Repurpose old posts and add value to them with content syndication. It is a great way for bloggers to reuse their valuable content in a new manner to new potential audiences. With endless benefits assured, syndicating content costs less time and efforts.

At the end, it is crucial for your business that you encourage readers to share your content with others. Adding a share call to action to each page of your site allows the visitors to share useful information with others easily at any point of navigation.

Have you ever tried syndicating your content before? What is your experience? Let us know your experience and thoughts in the comments below.

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January 4, 2018 0 comment

Content Marketing

10 Most Important Things To Do After Installing WordPress

written by Khushi Srivastava

Being the most popular content management tool, WordPress makes the life of a blogger quite easy.

WordPress exposes the blogger to a lot of options to customize the website in terms of its design and functioning. However, you have to learn and set up WordPress properly to make the most out of it.

10 Important WordPress Settings To Ensure

Here are 10 most important things you must do immediately after creating a WordPress blog. Before you do anything else on the website, make sure you are through with these settings.

Now create content for your website

Your website is good to go once you are all sorted with aforementioned settings configuration.

All these 10 settings are crucial for smart WordPress use. If you are new to WordPress, I recommend you bookmark this post for future reference. In case you haven’t paid much attention before to your WordPress configuration, take out time now so that you don’t have to face trouble at the later stage.

Goodluck with that!

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December 29, 2017 0 comment

Content Marketing Content Writing Freelance Writing Tips

Freelance Writer: Starter Checklist

written by Khushi Srivastava

Freelance work can be a liberating step into being your own boss, but it comes with the challenges as well. From questions about self-assessment and tax returns to the uncertain nature of the work, the leap from working for someone else to working for yourself can be daunting.

After all, how can you be sure you are ready for that kind of move?

While it isn’t an exact science, this checklist for all things freelance should be able to give you a fair idea of what you should have under your belt before cutting ties with your current nine-to-five.

Freelance Writer: Starter Checklist

Bottom Line

There will never be a ‘right’ time to leave your current job to go full-time freelance. There will always be bills to pay, and reasons to stay in your current job, holidays on the horizon and unexpected expenses.

However, with this handy checklist, you will be able to pick ‘good’ time, or at least, a ‘better time’ to go it alone. Try to have as much ticked off as you can before quitting your old job to get the best start in your new career.

And remember: you can do it!

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December 22, 2017 0 comment