Digital marketing is broad in its scope. Within digital marketing falls SEO, content marketing, social media marketing and so on. All the big companies in the world and small companies alike, are incorporating some digital marketing technique to boost their businesses.
Content marketing is one of the simplest to execute all the digital marketing strategies. Thus, its popularity and extensive usage should come as no surprise. But can something so simple be so effective? Content Marketing Institute conducts yearly research on content marketing to gather statistical information. Their 2018 research study shed some light on the effectiveness of content marketing:
- When compared to paid search marketing, content marketing generates 3X more leads.
- Small businesses that utilize content marketing gain 126% more lead growth than those small businesses that choose to ignore content marketing.
- Content marketing generates six times more conversions when compared to other marketing methods.
5 Content Marketing Secrets That Will Help You Increase Your Revenue
Coming up with a content marketing strategy is simple. But coming up with a highly successful content marketing strategy requires a little bit of insight into its workings. Entrepreneurs and businesses alike, who want to get into content marketing have to look into the following aspects of their strategy:
- The most important content marketing channels.
- The ideal length of the published content.
- The effects or impact of backlinks.
- The right frequency with regards to publishing content.
- The importance of ensuring that the content published goes viral.
1. Most Important Content Marketing Channels
According to the findings of the research conducted by 2017 State Creator Of Economy, with reference to content marketing trends in 2018, the popularity of content types differs according to the kind of marketing incorporate, B2C or B2B.
In B2C marketing, the hierarchy of the popularity of content is as follows:
- Social media posts
- Interactive content
While the hierarchy of popularity of content in B2B marketing is:
- Social media posts
- Case studies
Out of all the different types of content, video content is witnessing the maximum growth. Statistics back that by the year 2021, 82% of all internet traffic will be generated through video content. It’s not just video content that’s seeing such growth. Other forms of visual content like AR/VR, too, are gaining similar traction in terms of popularity.
2. Ideal Length Of Published Content
Here’s where most marketers go astray or need guidance. But the problem is that very few people have the right answer to this question. Most big businesses publish content that has a word count around the 1250 wordmark. While this is not a sure-shot strategy, but these big businesses all have successful content marketing strategies and that’s reflected in their revenue. Thus, if we were to learn from them; a good benchmark for the length of published content would by 1250 words.
3. Impact Of Backlinks
All SEO specialists are going to stress the importance of filling content with reliable backlinks. But does that really work? Does it actually have a quantifiable benefit to one’s content marketing strategy? The answer to both those questions is: yes, backlinks work and they do have a positive impact on one’s content marketing strategy. Big businesses that have earned a lot of revenue through their content marketing strategy incorporate a large number of backlinks into their content. That’s good proof enough. Need more proof? Research published by SEMRush, one of the best SEM tools online, states that backlinks are one of the most important factors in SEO ranking. More proof? Viral content online has much more backlinks when compared to non-viral content. As a content marketer, your objective while creating content should be such that, to create such quality content that will attract people to backlink your content. Backlinks help establish content credibility and that’s why they are an important ranking factor in view of Google’s search algorithm.
4. The Right Frequency With Regards To Publishing Content
Findings from research indicate that content marketers should focus on publishing content at high-frequency intervals. Simply put; one should publish content regularly at minimum time-intervals. A good practice would be to publish content 5-6 times in a week.
5. Making Published Content Go Viral
Honestly, for e-commerce companies getting their content to go viral is not at all important. It’s extremely rare for such content to go viral and what’s more is that social shares barely account towards an increase in sales. Thus, your objective as content marketers should be to focus on creating content that’s useful to your customers and not focus on creating content that will generate more shares.
In The End
To sum it all up, different companies follow different content marketing strategies. The biggest companies have certain similarities in their content marketing strategy that sets them apart from the others. To summarize, the successful content marketing strategy of big companies has the following common characteristics:
- Publish more pieces of content when compared to small businesses.
- Publish content more frequently when compared to small businesses.
- Generate or create content that attracts other people to use the content as a backlink.
- Publish longer pieces of content when compared to small businesses.
- Focus on organic keywords instead of clickbait search traffic.
If you were to ask a professional, why to incorporate content marketing into one’s business, here’s an answer that you can expect. In an interview, Jimmy Kim, the founder of Snaptactix, said that the reasons why he and his team focus on content marketing are:
- Content marketing proves to be a huge driver for business.
- It allows you to connect with your customers and create more interpersonal relationships with them.
- Content marketing is a great tool that can be used to disseminate useful information to the customers.
- It helps improve the service aspect of the business.
That’s an answer from a real businessman, who knows the nitty-gritty of the corporate industry and has a firm grip on reality.