If you’re running a blog – you probably want to make some money out of it. It’s all very well creating great content and having good visitor numbers – but far too many blog owners ignore simple monetization tips.
If you’re getting traffic – you should be earning money, simple as that.
5 Tips To Turn Your Break-even Blog Into A Money-making Machine
1. Target the right keywords
You should know what sort of keywords people are using to arrive at your site. If you don’t, you should do.
The problem with some traffic is that it delivers the wrong sort of visitor. What is the wrong sort of visitor? Someone who isn’t going to buy anything.
You might think the more traffic, the better. But that’s not always the case. You could even argue it’s a waste of bandwidth. If you’ve got people clicking through to your site on very broad keywords – lots of them will be nowhere near buying (or even signing-up) for something.
Even worse – some keywords will deliver traffic that just wants a free ride. Try and avoid targeting keywords with “free” in them – these people don’t want to spend money.
Some of the best keyword additions that deliver the right sort of traffic are things like “discount”. These people know they’re gonna have to stump up some cash, but they want to see if they can make a saving just before they do so. If you can be there with the discount they’re looking for – you’ve got a much better chance of making a sale.
2. Build a list
The money’s on the list. That’s what they say. Many internet marketers believe that if you really want to make money off your blog – you need to start an email list.
When you build a big list of engaged subscribers – you’ll have a direct channel to lots of people who want to hear more from you. This gives you a captive audience for all your future offers and sales pitch.
Building a list can be done simply and easily – just offer them something good for signing up for a discount or an ebook. Keep offering them value in your automatic emails and don’t spam them too much. You want to treat your list with respect and get them to enjoy opening your emails. Tricking people into joining your list with crappy content is only going to get you sent to the recycle bin and unsubscribed.
3. Keep your calls to action clear and above the fold
It’s all very well having a great offer – but far too many blogs bury these offers in a mess of other information. Make it clear what you want people to do, reduce distractions and funnel people in the right direction.
Having lots of additional PPC or impression ads might be a good way to get a little extra cash, but try and use them moderately. Everyone that clicks away from your site is less likely to do what you really want them to, whether it’s clicking on your main affiliate, sign up to your list, or make a purchase there and then.
If you’re writing long posts, use sticky widgets to keep calls to action alongside as people scroll down the page.
4. Test different layouts
You might think you know what layout works best for your site, but how do you really know unless you’ve checked a few alternatives? Simply A/B testing will help you find the very best layout that’s designed to maximise sales and start making real money from your blog. Don’t rely on guesswork.
5. Build customized landing pages for different sorts of traffic
As we looked at earlier – not all traffic is the same traffic. One way to really take your money-making efforts to the next level is to build customized landing pages or sales funnels for different traffic sources.
Those people who’re looking for that free ride can be sent to your “free report” opt-in, where you might be able to make some money out of them later. People who want a “discount” can be sent straight to you discount offer, while more general traffic can go to your homepage. You can take this as far as you want so that your site is fully customized to try and make as much money as it can.
Hopefully, these five tips should be enough to get your blog started on its way towards money-making success.