Advertisements are omnipresent. Right from your cell phone to the billboard, you see advertisements everywhere. Without even stepping out, even now many ads are just a glance away. Look around you!
How many could you count?
Businesses depend upon advertising to attract customers. There are different types of advertisements that a brand works on depending on the nature of the product and service provided. Advertisements that promote social well-being and consumer interests are the ones most acknowledged around the globe.
Companies with the great marketing and advertising budgets available are taking full advantage of promotion in the modern era.
Successful marketers have been experimenting with various media in order to come up with the perfect marketing media mix since ages.
Today, it’s possible to set up global marketing campaigns easily, owing to technological advancements we are exposed to. Since the nature of one business differs from the other, some marketing and advertising tactics are more powerful and effective than others.
Embracing ‘Digital First approach’, the marketers of today acknowledge the fact that the number of media options to advertise has also increased.
Inbound marketing perfectly blended with digital advertising can give a business desired results. Though it is a long-term play and building loyal customers and a constant flow of organic traffic isn’t an easy task, digital advertising can complement your inbound marketing and provide a positive, valuable experience for your prospective customers.
On the other hand, Traditional Advertising is not dead yet. Radio, television, and magazines are still doing well.
The secret lies in finding the balance between traditional and digital in order to leverage their pros for a positive outreach.
20 Examples Of Clever Ads
Let’s have a look at 20 clever ads that turned out to be effective in driving customers for the brands.
1 – Don’t just tell. Show.
2 – The picture speaks for itself.
3 – Being minimalistic is the new advertising style.
4 – Focusing on the good side.
5 – Ouch!
6 – Firefox did it well!
7 – Unavoidable hoarding war.
8 – Words can help you even when the budget cannot.
9 – We never thought that way before!
10 – Everyone’s story! Right spot on!
11 – Exaggerate to communicate your message.
12 – Quite interesting illustration.
13 – Connecting with customers.
14 – Unexpectedness at its best.
15 – Triggering emotions.
16 – Clear, short and simple.
17 – Playing with vision.
18 – The first women’s abuse ad to ever run in Saudi Arabia.
19 – Smart ideas for smarter cities.
20# – No more FAT.
Learning From The Advertisements
After a thorough observation of these advertisements, I could conclude saying that there are certain similarities in styles and presentation that make these advertisements successful.
The ads are minimalistic. Following the less is more technique, these brilliant ads are designed keeping in mind not to make them overly busy or distracting. Another tactic that has been used in making these ads is the wordplay. Playing with words isn’t easy. Each one of these advertisements smartly includes striking tag-line to entice the reader.
Subtle branding is another point to be noted. The company logo is delicately placed in the creative without drawing too much attention. This helps the reader focus on the message instantly.
Last but not the least, these ads are well thought out. They are designed using attention-grabbing imagery to have a long-lasting impression on one’s mind.
In The End
Each one of these caught your attention proactively. You see how impactful all these creative are!
It goes without saying that advertising has become an important function in our economy and society. The role of advertising is ever-changing and it is an integral part of the success of any business or brand undoubtedly.
Which out of above-listed advertisements is your favorite? What did you like about the one that arouses your curiosity?
Have you ever executed an advertisement or a series of advertisements? Share your amazing experience with us in the comments below.