Marketing your startup is essential because if you do not announce yourself to the people, who will. There can be hundreds of ways of advertising your businesses. The trick to effective marketing lies in choosing the best ways to do so. You can find something new cropping up every day. Hence, your efforts at marketing should be as recent as possible. However, some of the old tricks are still as effective.
We shall look at five simple ways to advertise your startup. These are time-tested methods but effective all the same.
1. A video presentation should be great
The days of the print media are literally over. The generation of today neither has the time nor the inclination to peruse print advertisements. Usually, they end up in the trash bin sooner than later. Therefore, what is the way out? One way is to have a video presentation.
You must have heard that a picture can say what a thousand words cannot. Similarly, an effective video presentation can say what a thousand pictures cannot. People always tend to remember something they see actually happening before their eyes rather than believe what they read.
You can demonstrate the working of your product or the finer points of your services through an effective video presentation. There are experts available for you to guide you through the process. Hiring a professional to do the job is advisable. This is because he knows the current trends and is aware about what works and what does not.
Many people dismiss this idea as being a bit expensive but the reality is that it is not. You can have an effective video presentation at competitive prices. Research shows that this is one of the most effective marketing tactics around.
2. Mass marketing is important but class marketing is essential
The more the numbers of people know about your business, the better it is for your success. No one can deny this universal truth. However, at the same time statistics show that 80% of your business comes from 20% of your customers. Under such circumstances, class marketing becomes essential. It is a great idea to focus on the people who know you, people whom you can trust.
In today’s times, P2P marketing is the most effective way of advertising your products and services. It is true that the level of interpersonal relations is not as high as it was a couple of decades ago. There are various reasons for this phenomenon. We shall not go into the details at this moment. However, face-to-face marketing can be an excellent tool today as well.
Try to have genuine interactions with people you know as well as who you do not know. A genuine warm smile and handshake can do wonders for your advertising. Spend time with people and listen to their stories. The more you take interest in them they more they will reciprocate. Play your cards at the right time by handing over your exquisitely designed business card. Remember not to have too much of these cards on your person. In this way you can choose to give your card to the person who you feel will take your business forward. This is because a majority of the business cards do end up in the dust bin.
Quantity of business is important but so is the quality. Maintain the fine line of balance.
3. Build up your online reputation
In today’s age of technology, it could be sacrilegious if you do not promote your business online. A majority of people are already online. In the coming years, the rest shall also follow suit. Under such circumstances, it is always advisable to have a terrific online reputation. Build up yours as soon as possible.
Email marketing, social media marketing, etc. are some of the time tested tools of online marketing. You have to move with the tide. It is beneficial for you to do so as well. There are various online platforms where you can place your advertisements for people to watch.
You have a video presentation of your business. Push it online on platforms like YouTube etc. These platforms have a tremendous reach. However, you should always remember that you have to catch the attention of the viewer within the first few seconds of your advertising campaign. The attention span of people is going down today. A short, compelling, and appealing video with the appropriate use of keywords can do wonders for your business.
Similarly your email marketing and social media marketing campaigns should be short, crisp, and engaging. Introducing a call-to-action option at the end of the campaign should be a fantastic way of getting people to contact you.
4. Offline marketing has its inherent benefits
You know the benefits of online advertising. You are aware of its reach as well. However, there are still people in this world who do not do online business. Cater to this niche as well. The best way to reach them is by using the traditional offline marketing techniques.
It can be advertising by word of mouth or the usual techniques of distributing paper pamphlets. You can advertise your products and services in the local newspapers and the local television channels as well. Having roadshows or presenting demonstrations at vantage locations can also help you a lot.
These are time-tested methods but still very effective even in this online world.
5. Content marketing is the right way to move forward
Content marketing is a part of your online marketing campaign. However, we have chosen to present it as a separate option because of its effectiveness. A well-worded content can be absolutely beneficial to your chances of striking it big in business. Search engines such as Google etc. place great emphasis on quality content.
When you write your content, you should try to concentrate on engaging the attention of people. It is always a better option to make people buy from you rather than you selling it to them. In this way, you cater to their ego as well.
Posting blogs for the sake of posting them is not going to do any good to you. Your blogs should make a difference to the lives of the people who read them. If you can manage this, you have the world with you.
There are hundreds of other ways of marketing your products and services. We have chosen the best five methods that are trending today and are easy and effective ways to announce yourself to the world. Following these simple ways to advertise a startup can the initial impetus it needs. The rest of your success depends on the quality of your product and services.