Do you build your house with your bare hands? Naturally, the answer is an emphatic ‘NO’. In the same way, you need to use tools to build up your SEO campaign as well. What is the ultimate objective of any content marketer? The answer is very simple. One needs to achieve a high website ranking that subsequently translates into a higher volume of traffic towards the website. Automatically, you end up improving the bottom line of your company.
When it comes to driving website traffic towards your site, you have to consider various factors such as keyword research, analyzing competitors, backlinking, and much more. You need proper SEO tools for each activity. This article focuses on 10 such different activities that can propel the traffic towards your website. In the bargain, we shall concentrate on the Top 10 SEO tools, one for each category.
Top 10 Tools to Drive Website Traffic Instantly
Each of the activities mentioned below is important in its own right. We list them down on an alphabetical basis.
1. Analyzing your Competitors: SimilarWeb
Knowing your strengths and weaknesses is very important in any business campaign. At the same time, you should also analyze the strengths and weaknesses of your competitors as well. Being aware of the strategies they employ to reach out to their customers is essential. Note that the weakness of your competitor could prove to be your strength. Hence, it becomes essential to have a tool to analyze the behavior of your competitors. One of the best Google SEO tools in this category is SimilarWeb.
Collecting important metrics on traffic, SEO keywords, and engagement is very easy using this particular tool. This tool uses different sources such as ISP data, web crawling, international panels, etc to procure the information you seek about your competitors. In addition, it provides you a comprehensive analysis and presents the reports in a clean manner easy to understand.
2. Auditing your Website: Raven
Website rankings are important. Analysis of your competitor behavior is essential but analyzing your own website is more important. You may have to take many steps to improve your site rankings. Setting your house in order is the need of the hour. You need an excellent SEO auditing tool for this purpose. One of the best available SEO tools online in this category is Raven.
The best part of this tool is that it helps to monitor your desktop as well as your mobile SEO. Helping you to prioritize your tasks by listing out all available opportunities is the highlight of this tool. This tool is capable of alerting you when it senses new problems. You have the facility to analyze your website from any device.
3. Backlinking: Ontolo
Backlinking is one of the easiest ways to improve your SEO ranking. The concept of backlinking does not require any elaboration at this stage. Most of you will be aware of the same. One of the top SEO tools available in this category is Ontolo. It helps you to find the most beneficial prospects across the wide world of the internet. You get additional contact information about each prospect as well.
In addition to providing backlinking opportunities, it provides the facility of guest blog posts. You have access to graphs and easy-to-read reports that can help you succeed in your endeavor to attract as many backlinks as possible. This is one of the best ways to increase web traffic. However, please be careful of the Black Hat SEO techniques and stay away from them as much as possible.
4. Experimentation: Optimizely
The last thing a business enterprise needs is the customer backing out of the deal at the last minute. One should ensure that the customer has a great experience of the website. You need an excellent website layout and interesting product features. Analyzing your customer’s behavior is important so that you are able to cater to his needs. This requires you to experiment with your website. You can use Optimizely, an excellent experimentation tool for this purpose.
Using this tool, you are able to optimize your website and generate as much traffic as possible. This search engine marketing tool focuses more on customer behavior and experience. Thus, it is not an SEO tool in the strictest sense of the term. This tool helps the customer navigate his way around your website easily.
5. Keyword Research: SECockpit
One of the most important ways of generating web traffic is the intelligent use of keywords. Using the appropriate keywords at the right time is very important. This is a sure way of improving your SEO rankings. You will find hundreds of keyword research tools all over the internet. One of the better options in this category is SECockpit.
The specialty of this SEO keyword tool is that it can find keywords in practically every language in the world. This entails that you save tremendous amount of time during the planning of your SEO strategy. This keyword ranking tool helps you choose the proper keywords for your content. It provides vital information such as problematic keywords, keyword volume search, information of AdWords, and other specific requirements that can maintain your SEO campaign.
6. Local SEO: Whitespark
Not every business entity in the world is an e-commerce entity. You still have the brick and mortar establishments all around the world. They require traffic as well. Under such circumstances, there is a need for having a tool that could help you in this aspect. Whitespark is one of such SEO tools that have become popular in recent times. This local SEO tool helps in building up your reputation by generating customer reviews and tracking your local SEO rankings.
It helps you find citation opportunities thereby proving invaluable for increasing your website traffic. In addition, you can track your web rankings by city and location as well. You get all the important information about local business in your city.
7. PPC Research: SpyFu
Increasing your search engine rankings is your ultimate objective. You need to run several advertisement campaigns for achieving this aim. PPC (Pay per Click) is one such popular advertising campaign. Having an ordinary campaign will not serve the purpose. The best PPC research tool on the internet, SpyFu should do the job for you.
The very name suggests that it is an excellent spying tool. You are able to keep a watchful eye on your competitors’ strategies, your keyword rankings, as well as your PPC campaigns. The best part of the tool is that it is capable of researching fresh opportunities based on analysis of data.
8. Rankings: RankTrackr
Your ultimate aim is to top the search engine ranking. The benefits are obvious. Thus, you need to analyze your website ranking on a continuous basis. This can help you maintain or even improve your ranking on the search engine. RankTrackr is the best search engine ranking tool available in the market today.
This tool helps you to analyze your SEO performance. You get the email reports on a daily, weekly, or monthly basis depending on your requirement. It works on the principles of researching the various keywords that people use while searching the internet. You get a historical analysis of your website rankings. It compares your ranking with that of your competitors. This is an important aspect of your SEO strategy.
9. Social Media: HootSuite
Any talk of SEO marketing without involving mention of social media is sacrilegious in the present circumstances. Social media is all over us in every sphere of life. Social media marketing holds a prime position as far as marketing techniques are concerned. It is necessary to understand the impact of social media on your business. Hootsuite is the best tool that can help your SEO ranking.
You are able to monitor media conversations with customers. Keeping track of your social media accounts is easy with this special tool. It tracks multiple social media websites and keeps you informed of the customer mindshare. You might not call it an SEO tool in the right sense but it does have an important part to play in your SEO campaigns.
10. Web Traffic: Klipfolio
Building up your SEO traffic is not an easy task. It takes some time to build up the momentum. You should be aware of the impact your SEO campaigns have on your search engine ranking. Klipfolio is the tool you can resort to under such circumstances. The Alexa dashboard can identify the kind of traffic you receive from both the organic searches and paid campaigns. You get timely reports on the same thereby helping you to analyze your expenditure.
The beauty of this tool is that it can help you with all the aspects of marketing such as email, digital, and social media. This is one of the top SEO tracking tools you can ever come across.
You have just seen the 10 important activities concerned with your SEO campaigns. We have also discussed the top SEO tools in each category. Summing up the article, we can say that these are the top 10 SEO tools that can improve your website ranking.