Content marketing is the path to success for the sales and marketing teams of every company. It is equally precious for blogging websites, online businesses, and e-commerce.
The reason is simple – Content resources fuel to marketing campaigns from emails to social media. At the same time, it attracts leads and supports lead-nurturing campaigns.
In other words, we can say that content is the glue that holds various marketing and sales efforts together. So as a content marketer, it is clear that there are myriad of tasks on your schedule of the year 2018.
If you are worried or fearing that competition may diminish the effectiveness of your content marketing efforts, then you’ve to opt for the right tools. Well, then all you need is creating implausible and interactive content! To ease out your schedule,
Here are 10 content marketing tools that you must utilize in 2018.
For error-free and flawless content, liked by readers and SERP crawlers
It’s an essential thing to craft fantastic content, but maintaining a balance between on-target and brand-specific content, is very crucial. Effectively conveying information and statistics is the eventual objective of any brand’s blog posts or internal emails. An incorrect word choice or grammatical error can affect your content marketing.
If you do want to transform your content writing than you are lucky as Grammarly is here to help you in making the most impactful blogs and article for you. Grammarly is the perfect tool to boost up your writing skill to get more and more search traffic as it will check your common grammatical mistakes to make your article more impactful and mistake-free.
Uses innovative and strict content checking algorithms before sending the content to you
Contentmart is a well-known marketplace to get customized and well-written content. Apart from being a good platform for hiring, it utilizes a rich set of content checking tools too. If you hire writers online, it is always a good idea to hire writers from the portal and automate checking through it.
Contentmart’s in-build SEO tools are integrated into the system to check plagiarism, rhythmic monotony, readability, overspamming, watery content, relevance and more such things. As a whole, it ensures that you get the best content to post online and at an affordable price.
Site speed test and optimization suggestions for enhanced user experience
As we all know, the marketing of a brand depends on how quick your web pages load, as slow loading crafts an awful user experience. Even if you have the most effective content online, you need to ensure your users have access to that information fast.
If you want to provide fast and great user experience to your web viewers, then you must have Pingdom. Since Pingdom will help you in getting personalized suggestions to improve the loading times of your given page.
For the unique images and visuals which can engage your visitors.
If you need expert-quality graphics, visuals, and presentations to engage traffic on your page but also need a designer to do this all, then turn out to Canva. Canva will surely help you out to design attractive headers, professional graphics, infographics, featured images and more.
With the help of Canva, your page will display out to be attractive and pretty to the viewer and this will automatically enhance the readability of your page. Canva will make your content viewer-friendly by providing ample of icons and shapes, hundreds of attractive fonts, professional layouts and templates and hundreds of images.
5. Moz Toolbar
Check your SEO metrics and other content marketing specific details with it.
As a content marketer if you are looking for an influential SEO tool, then MozBar is there to aid you. This Toolbar will allow you to see imperative SEO metrics as well as lets you craft routine searches, study keyword ranking intricacy, authenticate authorship as well as score and sight social metrics.
By its exclusive features, MozBar will save your precious time as well and will give you perception into what sort of keywords any website is endeavoring to grade for, plus how that is creating content on the back-end. Get all your necessary tools reviewing and measuring the efficiency of your content in this user-friendly platform.
6. Yoast: SEO
A perfect digital mentor for your Search Engine Optimization tasks
Figure 1Source: WordPress.org
When you have a self-made WordPress site, this SEO plugin tool is one of the helpful tools you can have. To let you achieve success fast, it assists you in evaluating blogs for appropriate keywords as well as to preview the performance of the post.
Yoast: SEO suits every type of content marketer as it performs everything in its supremacy to satisfy and entertain both search engine spiders and visitors. Yoast will certainly make it effortless for you control headings and Meta descriptions as well as managing sitemaps.
Better keywords and Google ads translates to more visibility and conversion
If you are seeking to fetch in fresh website visitors, raise online sales or want to keep clients coming again for more, Google AdWords is tool what you need. It will solve all your future hunts by targeting your ads to customers. You can easily put forth to your probable customers no matter where ever you are, with the help of Adwords.
It will also provide you with the most important feature through which you can see how many visitors have visited your website or how many people have seen your ads. It also provides a flexible environment so that you can adjust your budget whenever you want. While executing on SEO of your website, you may put resources within an AdWords campaign to begin getting imitations and clicks instantly.
Analyse your site visitors to find out your flaws and improve using the Analytics stat.
As you know, it is essential to determine what you would like your content to achieve. Although crafting high-class and convincing content is an extremely noteworthy fraction of the content marketing method, but it is yet more important that you’re content confirms to be effectual.
As nothing else will matter to you if your content doesn’t help you achieve a business goal. Though there are a huge number of tools accessible to determine the efficiency of your web content, Google Analytics is a one-stop-solution that lets you gauge your marketing ROI as well as follow your Flash, videos along with applications and social networking sites.
Find suggestions and ideas to structure your content as per users’ interests
To engage viewers it is essential to have the demanding theme as well as a click-worthy headline. To accomplish something, apart from upholding eminence, you require being deliberate and strategic with your content. For this, you need a tool like SEMrush which will help you fluently create and curate a list of content ideas. It will permit you to follow the keywords your competitions are using. It also lets you find trending content and discover industry manipulators.
Automate your e-mail marketing campaigns and increase site visitors & sales.
If you require selling your products or sharing big news or telling a story, then MailChimp makes it trouble-free to craft email campaigns that excellently spread out your message.
MailChimp is an incredible tool for computerizing your email campaigns, testing user interaction, building email templates as well as setting up your email endorsements. Capture thoughts, allocate to social media and utilize that content to create content to be circulated through MailChimp rapidly.
Content Marketing Takeaway:
It’s a common practice to hire freelance content writers for strengthening the content marketing efforts. Checking the content and getting efficient writers is tough nowadays. Though this process can be automated by hiring them from Contentmart, which is one of the largest global content marketplaces. They deploy the most-efficient content checking tools to assure the quality. And as the platform checks the content on multiple parameters or level, it’ll reduce your additional marketing cost too.