BONUS 10%Use Discount Code: "CONTENT10" & get 10% extra cash on the wallet recharge of  $100 or above.
Rita Williams - Freelance Writer with 0 Reviews
Rita Williams
27 years old

in progress
per word
Writer from India
Expertise 3
The writer holds expertise in these spheres. Icons with a confirmed status, assure that the writer has cleared those industry specific test and has uploaded three specific industry-based samples in their portfolio.
Real Estate
Writer holds confirmed industry expertise, after passing specific industry-based test. Please find the industry-based samples in the portfolio.
Writer holds confirmed industry expertise, after passing specific industry-based test. Please find the industry-based samples in the portfolio.
Not confirmed


Jan 2012 – now
Beroe - Inc
Jan 2014 – now
Glitz Group

Writing languages 1

English Advanced

Categories 4

Web Content




2010 – 2012
ITM School of Business
2007 – 2010
M.o.p Vaishnav College for Women

Copywriting level

Standard level

About quality level

About me

Read more


  • All Expertises
  • Real Estate
  • Travel
  • Entertainment&Lifestyle

Britain’s Ageing Baby Boomers - Workforce Impact

The fastest growing demographic segment in Britain constitutes of the above 65 years population bracket. The demographic profile of the country is undergoing unprecedented changes with the ageing population projected to hit 70 million by 2027. An ageing workforce is likely to propel nationwide structural changes in policy and business governance. This would also inevitably result in intensifying the gaps in the jobs market, with businesses and public services lacking the workforce required. An ageing population may instigate a detrimental effect on labor intensive industries such as the construction industry. The average age of the construction industry workforce is 45 and progresses positively for senior levels within the industry. The rising median age of the population will aggravate recruitment difficulty, widen the skill gap within the industry, give raise to delicate issues regarding age discrimination and hinder workforce sustainability impacting the productivity of the industry. It may simultaneously provoke cost escalation with regard to locating and sustaining the right mix of labor. It may lead to serious reconsideration of labor policies pursued by construction companies, in an attempt to render them more receptive to an ageing population.

Madagascar Spice Hunt

“Traveling – it leaves you speechless, then turns you into a storyteller.” Madagascar – Spice Hunt!! My longing to see new places and a diff of fate brought me to the shores of Madagascar. Not unlike the colonial explorers who landed on the island in search of exotic spices. So my mission in Madagascar was to travel to the geographically secluded area called the Sava region, by road or by hitch hiking all the way. Even the lonely planet guide falls short at this point, it simply mentions that the north Eastern Sava region is separated from the rest of the country by wild jungle, rough terrains and the only possible way to get to Anthala (my destination) was by trekking for 100 kms through the dense jungle for 3 days. I did a bit of research about the place, its geography, travel means, and left the rest to my instincts, experience and to the goodwill of the streets and strangers. As usual, I was clueless as to how to get there. I just let the journey begin armed with only my instincts, blind faith and the mercy of the street gods. Preparation: There were no special preparations required for Madagascar with the exception of *loading up my travel card on Euros instead of USD. Madagascar being a French colony used francs earlier and uses Ariary currently, but the locals prefer Euros for exchange. The country also provides for on arrival visa, which is one less red tape barrier to worry about. Travelling: I truly believe that, if you decide to go someplace, just save up, pack, book and leave. For the trip I settled on a fair deal - A flight from Mumbai to Abhu Dhabi with a 7 and a half hour layover at Abhu Dhabi, most of which I spent productively watching Narcos and drinking fresh orange juice. From Adhu Dhabi you fly to Madagascar with a connecting flight in beautiful Seychelles. The Flight from Seychelles to Antananarivo is for 2 and half hours. I woke up again just before landing, to see the lush green islands of Seychelles spread over a serene blue ocean, bordered by white, sand washed beaches, private jets taking off , luxury hotels and bungalows using every bit of the sea view to make their dough. Even the breeze does its part to impress you. Had I been a poet, may be a sudden poetic vigor would have seized me; but I was better, - I was a traveller. So instead, I just sat there gazing for hours - my sort of tribute.

Chinese Construction Companies – A Rising Colonial Power in Africa

For over a decade now, China has been expanding its foothold in Africa. The continent has continued to remain an attractive investment destination for China, with exceptional growth potential despite sustaining a high risk environment, primarily attributed to the region’s political instability. In many ways the influx of investment in Africa, bears a striking resemblance to the China’s rise to prominence as a target market for investment with tremendous potential. Today Africa is the last remaining, truly untapped business market of the world. Of the sectors, those attracting maximum investment by China, are the manufacturing, mining and construction sectors respectively. These economies require colossal degree of investment in infrastructure and economic upgrade. As most African economies to date battle perpetual financial deficits and face difficulty in adhering to payment schedules, foreign aid in economic development is highly invigorated. This dependence on foreign aid has unwittingly served as the railroad for china’s penetration into the African continent. The initial wave of investments witnessed the entry of several construction, mining and oil companies. These companies gained early entry predominantly as state funded projects in the form of bilateral agreements, which were largely fashioned as infrastructure aids in return for resources. China’s Construction Domination: The China Exim Bank has sanctioned over USD12.5-billion over a term of 10 years, in the form of infrastructure support, superseding even institutions such as the IMF in terms of development finance funding. In addition 22% of china’s investments in Africa are directed at the manufacturing sector while nearly 30% is invested in the mining and construction sector. China’s role as the prime infrastructure financer has led to Chinese domination in the construction sector. This situation has turned into a mutually beneficial relationship, with Africa’s infrastructure deficit being balanced by China’s surplus finance and excess construction capacity in the aftermath of the upgrade for the Chinese Olympics. Chinese construction companies have come to hold a large segment of the market, gradually undermining the presence of traditionally present players from the US, UK and France.

The Road to Leh - Blog, Tripping on Chai

A land set apart by its culture, Beautified by its colors Loved by its people, Devoted to its religion’s Enriched by resources From sweet to spice, Momo’s to rice Burning sand dunes and snowcapped peaks Rivers running wild and mountain valley streams Stumble into adventure and fall out of routine Feel the mad surge of adrenalin in discovery And be reminded here, that we were born wild and free

Street Schooled

Don’t wake up to the alarm, don’t look at the time Sleep in; snuggle a bit deeper, dream a bit longer Tune out the horns blaring and the city smog rising Skip the crazy commute, traffic lights and coffee on the go No mental notes to self, no cubicles to get to, no schedules to stick to Ditch the deadlines, unplug the systems and shut all the files Step out with nothing on your mind and with everywhere to go Because, sometimes having no plans is the best plan of them all.

Road to Leh

Every good trip comes with vigorous planning but the unforgettable ones happen when all those carefully laid out plans fall flat on the road. So I set out on a road trip to Leh, to feel the wind in my hair, or more accurately through my helmet and the warmth of the sun lingering behind the snowcapped mountains. Yes, nature makes poets of us all, admittedly not good ones. Like all great plans, at the start of the trip the whole town promised to come along and by the time the plan took shape, the whole town comprised of four guys and two girls. The girls were flying in for the trip, one of them from the states and the other from Dubai. Now, since I was the one who suggested we make the trip, the responsibility of planning was firmly vested with me. Thankfully, the most rigorous parts of the planning involved some frantic googling at the most. Although, I must admit that it is very hard to stay focused. More than once I landed up at sites titled “why Bangkok?!” and “Kim Khardasian on vacation!!” with no idea as to how I got there. So here are some irrevocable rules you should abide by to get to Leh. Rule one, get a good phone with 4G and close your eyes when the bill comes, because you will need to browse a lot and there is just no way around it. The budget can be trimmed down to 40,000 INR for each person, inclusive of petrol, travel, stay and food. The best way to get there is to take a flight to Delhi and to then hire bikes or cars to get to Leh. In case you are very particular about riding your own bike, you can opt to cargo your bike by flight. A hired Innova for the trip will cost around Rs. 8750 per person taxi rates are very high in Ladakh. There is no shortage of the places to visit in Leh and Ladakh. A land of high passes, cold desert, barren mountains, ancient monasteries, and stunning landscapes. It attracts travelers from all over the world. It is a Land of Mystery and intrigue which never ceases to amaze travelers.

Energy Efficient Bulidings - Need of the Hour

Buildings consume 30 percent of India’s energy. Generation of electricity is highly capital intensive in India, due to low plant load factor and high degree of transmission losses prevalent in the country. In national average terms, generation of 1 MW of electricity costs approximately 4 crores. The rising cost of energy coupled with increasing demand has compelled the need for urgent and effective energy saving measures. Consider that one unit of energy saved during the consumption process has the potential to reduce the need for new capacity creation by 2 to 2.5 times and savings through efficient practices can be achieved by investing 1/5th of the cost of fresh capacity creation. In terms of existing commercial buildings constituting of office buildings, retail, hotels, hospitals and private educational institutions the split of energy usage is approximately 60 - 70% air conditioning, lights 20%, and equipment and systems 15%. In hospitals and malls, HVAC accounts for 60-70% of the total load. In office buildings and IT complexes, HVAC accounts for around 40% of the total load, the rest being split between lighting and other loads (lifts, UPS, computers).In educational institutions, lighting has a higher around 30%. Awareness among investors and builders is another major hurdle. There is no compulsion from the government to implement green energy measures in buildings, most codes stated by are guidelines to practices and only very recently have been moved to become mandatory practices. Builders are wary that the cost of additional design measures will be pushed on to them, while investors are skeptical about the effectiveness of new designs. Many commercial space owners have admitted that energy efficiency is a priority but are skeptical about the efficiency of energy saving options. A lot of commercial spaces are compelled to use DG's as alternate for grid power, due to power outages (standard 4hours).With respect to alternate options, the only efficient options that seem to have relative awareness are LED lights and solar heaters and even then they state a lot of issues such as high failure rates for LED because frequent power cuts causes surges and that they cannot provide lux levels of 300 and above, and long installation time.

No reviews