Expertises

Reddit Marketing

Although not truly a social media website, Reddit can be incredibly powerful. Although the website is fairly difficult to get used to, because of its unique design and concept, it is one of the most visited websites on the internet and therefore a potentially great traffic source. Whether or not sharing links on Reddit has SEO benefits remains unclear – some experts claim that the number of upvotes (“votes” Reddit users can give to a certain link, post or comment) determines whether a link posted on Reddit is do-follow or no-follow – Reddit can still turn out to be a powerful marketing tool. Since the website is essentially a selection of micro-communities (subreddits), regardless of what your business is about, you will be able to find at least a few that get frequented by your target demographic. After you do that, it is time to advertise yourself to them. Keep in mind, Reddit users are more tech-savvy than most, so self-promotion of any kind is really frowned upon. Be careful and try to use Reddit in all of its power to your advantage. There is an expression among SEO experts – the Reddit hug of death, which is a specific phenomenon when a certain website receives a large number of upvotes, gets a surge of traffic and crashes. Needless to say, this is more than enough proof of how potent Reddit is if we view it as a traffic source.

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